Anyone who takes a moment to think about eCommerce knows that conversion rates are a sink or swim issue. Either some of your virtual window shoppers become customers, or your business will be toast. Luckily, there are several things you can do to boost conversion rates. These tips can also cut down on cart abandonment–that dreaded thing that happens when online shoppers put something in their cart, but never end up buying it.
Employees are company’s greatest asset, we can judge about the company by the people it employs. We had pleasure to talk to Michael Lazar – a Growth Hacker, content marketing hero and top-tier copywriter. Michael is part of TrueShip’s team today; he promotes company’s services online and is in charge of driving targeted organic traffic to the company’s site. During the interview Michael gave us a handful of great tips and helpful tools which content marketers will love. So without further talk we propose to jump to the Michael’s answers. Continue reading
So here we are again. Yet another Friday; yet another round of gossip from the internet. In all fairness, if the internet big wigs could spend one week without stirring up scandal or conspiracy, we wouldn’t be able to run this thing.
This week, Google gives a little more power to publishers and starts using HTTPS encryption as a ranking signal. The most interesting update this week however, is that facebook just became your new banking companion (if you’re in Japan). Continue reading
Hey everyone! Hope, you had a great weekend and now is ready to absorb new useful information about marketing stuff.) Last Thursday we had a webinar concerned B2C start-up development and promotion. During the session we talked about how to start B2C business online and market it successfully. Materials from webinar you will find below. Continue reading