The biggest thing Internet marketers were excited about this week, was, of course, Mozcon. Twitter community literally shouted about enormous amount of actionable tips and mind-blowing insights. So we couldn’t help but collect the most useful quotes and presentations from Mozcon speakers this year. Even if it won’t give you the same excitement conference attendees had, it will surely prompt you for new marketing ideas for your own project promotion. Continue reading
Have you ever wondered how online retailers manage to differentiate themselves despite selling the exact same merchandise? Pricing in ecommerce is an essential way for retailers to stand out and secure customer loyalty. There are three different pricing strategies that online retailers have widely adopted, both historically and recently.
Loss leading is a strategy that top online retailers like Amazon use. These retailers continuously have the lowest price, but as a result also have slim profit margins. Another pricing strategy is psychological pricing. Researchers and pricing experts alike have noticed that “psychological prices” sell better because they are widely used, and are thus easy to recognize. Lastly, dynamic pricing is a type of price discrimination that changes prices depending on external factors, such as time of day, inventory level, and competitor pricing. I will go into depth about each of these three ecommerce pricing strategies below. Continue reading
Hey there our Friday darlings! How are you doing this week? No matter where you are, we are sure you’re doing much better than Brazil. At the end of yet another week of hard work and a little (ok, lots of) procrastination, we have managed to make it through to the other end with minor scratches and burns. What better way to top off this roller coaster of a week than with a round of gossip from around the internet.
This week we find Google joining the Dark Side and challenging giants where they live. Magento, who was rooting for the little guy, just did a 360 and we can barely hold on to our seats. Continue reading
Last week Ebay confirmed big movement which concerns a large number of small business owners. ProStores and Magento Go — products which served small and medium-sized ecommerce stores — will be closed.
In the effort to make migration process less painful and avoid traffic losses, we did a post listing top recommendations for platform migration. We are also ready to consult for free businesses that will be affected by Ebay’s decision, while Cart2Cart offer 20% discount on its migrations services from MagentoGo if you use promo code PromodoMGo20 . Continue reading