PROMODO BLOG

Marijuana Majority: how to attract the tens of celebrities and millions of impressions in a week

We would like to bring to your attention a Marijuana Majority digital marketing plan which had managed to reach more than four million people in three weeks. The platform has been designed by a famous American Collective Agency, which, by the way, has designed a Burning Map for the Burning man festival.
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Programmatic Buying for mass media – threat or opportunity?

Even now new algorithms and approaches to advertising change the principles of publishing sales departments’ performance in the west. In Russia this buying system has just started developing. However, there is already a large number of companies working in RTB (real time bidding) sphere and telling about the advantages of this technology. They allow to make buying advertisement automatic and to segment the audience. Continue reading

6 metrics you should measure in Facebook

Do you have Facebook business page? You do, but can’t get the hang of using statistics it gives?  Believe us, you are not alone. Continue reading

Usability: 7 Mistakes that Doom Your Sales

Online store owners frequently encounter such problems as high bounce rate, short time on site, low conversion, etc. Some of the causes could be usability mistakes and bad user experience. In this post we will list you 7 such usability fails as well as will give you ux tips on how to fix them properly.  Continue reading

Friday Catch-up: Most Important News and Posts about SEO and Online Marketing this Week

friday catch upThe most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Google and YouTube among others. Let’s go over some of the most important events of the week in greater detail. Continue reading

Personalization of Search

Personalization search results have left many enthralled on how search engines like Google and Bing know exactly what they are looking for. Search engines have become quiet smart nowadays; if you don’t believe it, try it for yourself! Put your name in the Google search engine and you will be surprised to see the results. The personalized search feature enables you to dominate all search engine result pages by showing all your social media profiles on the first page. Continue reading

10 ways of merchandising for online stores

Merchandising has much in common with usability. To say more – usability is a part of merchandising. Continue reading

How to Create Business Connections on Twitter

The Importance of B2B Relationships

Whether you own or work for a huge, international corporation or a modest SME, business connections are vital for company success. Shockingly, some believe they don’t need business connections because they simply see this as a way of brand boasting, and they have a marketing team for that, but business connections with like-minded companies are in fact about so much more.  Continue reading

What Google Shopping Has In Store for You

Google today is undoubtedly the hub for all internet needs, whether it is entertainment, marketing or shopping. Buyers and sellers alike use Google’s numerous features for solutions, and Google Shopping has been another welcomed feature. Google Shopping, previously known as Google Product Search, has seen substantial growth since its official inception as a shopping portal in October 2012. Continue reading

The 10 Myths of Retailing

Myth #1: Social media will soon become an indispensable tool in ecommerce promotion.

On its own, social media networks will hardly ever play a significant part in retail. However, popularity of social media increases year after year and it delivers consumers into shops across all channels, so it is certainly to be noted in e-commerce optimization. Continue reading