Wherever you are, most of people around you look at their mobile phones displays: in a subway, in shops, in cafes. They go online and access social networking sites from mobile devices and actively use mobile apps. The question arises – what are businesses, brands, and startups to do about this as it looks like their audience is steeped in mobile devices. Continue reading
PROMODO BLOG
How to create a mobile application for a brand or start-up
Challenges in implementing the content strategy or how to learn teamwork
Let’s start with the fact that the concept “content marketing” is not well-established at the moment. Actually, marketing experts began to use this very term only in 2012, before this other terms were used: educational marketing, inbound marketing, involvement marketing, etc. But the point is the same: content marketing is creation and distribution of branded content which has its own value for the customer. Technically, it is an approach to the company site by the principles and patterns of thematic media – with publication schedule, editing, and dissemination of the content. Continue reading
What is ASO and Why does App Store Optimization Matter so Much to Developers Nowadays?
This article is dedicated to mobile app promotion with the help of ASO and localization. That is why first of all I would like to explain what that ASO actually is, what components it consists of, what it is tightly related to, and why it is so much important. As we go forward, I will gladly tell about how to use those instruments with the most efficiency, what results to expect in the long and short term according to my own experience and the experience of the company I work in. Also I will explore the ASO algorithm and will share useful resources that will help to shorten the ASO activities time and improve conversion rate optimization. Continue reading
Friday Catch-up! Most Important News and Posts about SEO and Online Marketing this Week
Thank God it’s Friday! Not only can we have a well-deserved rest, but also take a look at the most interesting news and events which took place this week in SEO and Search Engine Marketing. Enjoy the post! Continue reading
Email marketing: 7 deadly sins
In marketing, especially in email marketing, we can single out seven sins, as in the Bible: pride, greed, lust, envy, gluttony, wrath, and sloth. An inattentive marketer, who is continuously rushing somewhere may commit any of them, and they may occur even in advanced email marketing. Let’s take a closer look. Continue reading
7 Steps to Successful SSM
To increase the sales and efficiency businesses match with all tools available in the Internet. From the very beginning it was contextual advertising and SEO, than media advertising and special projects, and than SMM tools appeared. Continue reading
How to promote a brand by means of Facebook Graph Search
Search was never Facebook’s strong point – one was able to find necessary pages in social networking site only by knowing right keywords. This is about to change in the nearest future. New smart Facebook social Graph Search is beta-tested for the moment. Many experts believe this option provide brands with new possibilities and opens prospect for promotion. Continue reading
5 ways to increase conversion rate
These an eye catching image and user-friendly site will not be enough to amaze the user. Anybody can find many examples of skillfully crafted websites and copy their tricks. However the results are usually far from ideal. Conversion rate remains on the same level, and many website owners question themselves what decision was wrong or ineffective and what to do to increase conversion rates. Continue reading
Friday Catch-up! Most Important News and Posts about SEO and Online Marketing this Week
We’re here again on Friday Catch-up with some fresh and interesting news for our SEO and Search Engine Marketing followers. There’s a bit of everything for everyone here. So, let’s go over the various news feeds we have for you today and see which ones are having the greatest impact. Continue reading
Interview with David Rodnitzky, CEO of PPC Associates company
Promodo team managed to take an interview from a founder and a CEO of PPC Associates company, David Rodnitzky. Before David started PPC Associates he has held senior marketing positions at several companies, including FindLaw, Rentals.com, Adteractive and Mercantila. David also serves on advisory boards for several companies, including MediaBoost, Marin Software, Mediacause, and others. He is a regular contributor to resources like Search Marketing Standard and Visibility Magazine, speaks at most important summits and conferences of the niche and has been interviewed by major news sources including Newsweek, CNN Radio and Advertising Age. Continue reading