Category Archives: PPC

Advertising on Facebook: Million Dollar Strategy

According to a popular opinion – ads on Facebook are not efficient. Social networking users use social sites to communicate with their friends and to entertain themselves, so why should they go to your site and make a purchase? Even …
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How Ads on Facebook and Google manipulate the human brain

BuzzFeed journalists have decided to check how advertising in social networks influences the human brain. To find this out the greatest minds of American Universities have been involved. In this given article we are going to share the conclusions of …
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Webinar materials: Introduction to Russian market: audience, key traffic sources and Yandex

Last Thursday March, 14 at 10 a.m. PDT Promodo PPC and SEO experts  held a webinar devoted to online marketing in the post-Soviet   countries “Introduction to Russian market: audience, key traffic sources and Yandex”.

Methods to improve the effect of mobile advertising

While marketing experts argue if the age of mobile advertising has already come or not and everyone should use it, many companies already know and use methods that really work.

Webinar materials: Practical approach to competitor analysis in SEO and PPC – figures and facts (Capitalone.com case)

Last Thursday January, 31 at 10 a.m. PST Promodo together with SEMrush  held a webinar devoted to competitor research in SEO and PPC “Practical approach to competitor analysis in SEO and PPC – figures and facts (Capitalone.com case)”.

Webinar announcement: Practical approach to competitor analysis in SEO and PPC – figures and facts (Capitalone.com case)

This webinar is going to be held by Promodo online marketing company and SEMrush - a leader in the field of SEO/SEM software. The event will be most interesting to people with at least an intermediate level of knowledge in SEO and …
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How to promote a website in Russia using Direct.Yandex?

Experts from Promodo are preparing to publish a comprehensive guide to promoting websites in Russia and post-Soviet countries. Below we provide an excerpt from this guide, dedicated to the contextual advertising system Direct.Yandex.

Paid Advertisements on Facebook- Reach the Right Ones

Paid advertising is not something that needs introductions and when it is done in conjunction with platforms like Facebook, the results rendered leave business owners utterly delighted. Maintain an effective web presence, one that helps you to reap profits in …
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Banner Advertising- Does It Bring Benefit To Business?

Banner advertising is the latest marketing trend. Emerging on the web front in 1994, the concept has come a long way rendering dramatic results.

Paid Search – How Use This Plan to Reach Potential Client Base

DID YOU KNOW? The average amount spent on paid search accounts is about $2500 per month!