Friday Catch-up: Most Important News and Posts about SEO and Online Marketing this Week

Category: Friday Catch-up, Marketing, SEO News

The most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Google and Facebook among others. Let’s go over some of the most important events of the week in greater detail.

News and Events

Gmail Inbox Revamped

Google has revamped the Gmail inbox to make it more user-friendly and make organization easier. According to the new design, there will be a number of tabs on top under which the mails you receive will be categorized. This means that emails you receive from social media websites like Google+ and Twitter will be under a separate heading from promotional emails you have subscribed to through Groupon. And what’s more, the labeling function is automatic! Read more at Tech Crunch.

Assessing Penguin 4’s Impact

Penguin 2.0 or Penguin 4 as it is being called by Google is the latest in a line of updates Google has made to its search algorithm. The company had announced that the newest update is going to affect around 2.3% of users searching for English language queries. However, it appears as though the fears people had regarding Penguin 2.0 were misplaced with regards to its impact on their search rankings. As it turns out, the impact has not been devastating at all. Read more at Moz.

Facebook Increases Ad Image Size and Offers New News Feed Placement Options

Facebook has made a significant change to the size of the images marketers are allowed to use in their ads. According to the new update, images used for ads now have to be at least 308x308 pixels in size. Compared to the previous size, 100x72, this is a considerable increase to say the least. In addition to the larger image size, Facebook is also offering more placement options for ads in users’ News Feeds. The advertisers need to adapt quickly to the changes or risk losing out. Read more at Search Engine Watch.

Useful Posts worth Reading and Bookmarking

Common Split Testing Mistakes That Can Damage Your Business

A/B testing remains one of the best ways in which businesses can test the efficacy of the ads they have created for online marketing. However, for people unfamiliar with the process of testing, it can be quite difficult and the results inconclusive. There are some common mistakes marketers have made with regards to split testing which can be potentially fatal for your business. They include random testing and focusing the testing on unimportant variables. You need to know about them to avoid them. Read more at Kissmetrics.

The Chinese May Be the Most Social People (Online At Least)

When talking about social networks, one doesn’t need to even think before saying that Facebook is the global leader. Google+ is trailing it by a considerable distance but its penetration and user base is ever increasing. However, what you might not know is that 6 of the top 10 social networks in the world are Chinese. Of course, it may seem natural given the huge number of internet users in China and the fact that Facebook along with YouTube and Twitter is banned there. Read more at State of Search.

How to Reach Customers on the Go

It wouldn’t be wrong to say that this is the age of mobile devices. Most people use smartphones and tablets to access the internet. For businesses, it is important that they target their customers through mobile platforms on the go. If you are confused about the tools to use for mobile marketing, there are five great ones, including MailChimp, Swipely and of course, Facebook. Read more at Mashable.

Have You Heard of Branded3.com?

Quite unexpectedly, rather almost shockingly, a digital marketing company operating out of Leeds managed to attract over 100k viewers for its posts. It seems as though anything they post is being read by a large audience. The company in question has a website, www.branded3.com. More importantly, what can you learn from their spectacular achievement? There are no less than 10 key points you can learn from this event. Read more at Moz.

Making Your Ecommerce Call-To-Action Work

For an ecommerce business, the conversion rate is one of the crucial figures. Your conversion rate can improve considerably if you can convince people to try out your products or services. This can be achieved to a large extent through having an impressive call-to-action on your landing page. Only then will the visitors feel compelled to perform the desired action. There are 7 key tips you can follow to create calls-to-action that will work. Read more at eConsultancy.

The Transition from Offline Retail to eCommerce – Managing It Smoothly

The potential of online retail businesses is such that offline retailers are willing to move lock, stock and barrel into ecommerce. However, it is easier said than done. Regardless of how successful your offline business is, the dynamics of ecommerce are very different. Hence, making a mistake along the way is a possibility. Thus, you need to know the common mistakes retailers make when transitioning to ecommerce. Read more at eConsultancy.

Getting More Clicks through Title Tags

Title tags have emerged as an important tool for SEO, especially for ecommerce websites. But, do you know that the title tags you use for your landing page or website can have a direct impact on the number of clicks you get? So, it is about time you learned about the tricks you can use to get more clicks through effective title tags. These include using keywords in the title tag, asserting your brand value and hinting at great deals and offers your customers can avail. Read more at Search Engine Watch.

Online Payment Methods – Key to Selling Your Products beyond Borders

The internet has given businesses the opportunity to target people living in other countries. For this purpose, they engage in search engine marketing in multiple languages. However, still, they might not be getting the results they are looking for. The problem may not be with your SEO efforts but with the online payment methods you are using. You need to employ the best online payment methods in order to attract foreign-based customers. Read more at Search Engine Watch.

Google on Content Removal and More

John Mueller of Google has posted an interesting response to a thread on Google Webmaster Help. In his post, he sheds light on the issue of content removal and clarifies misconceptions regarding the 404 and 410 errors. Among the insightful comments made by him is that if a webmasters uses the URL removal tool, it will only remove the website from Google’s search results but not the index. Read more at Search Engine Roundtable.

Boosting Response Rate of Outreaching Emails

Quality is the key to success when it comes to outreaching emails. Sending emails is one of the most effective ways to attract visitors and also build links. Yet, sending an email does not guarantee a response. This is why some outreaching emails have poor response rates. You need to learn how you can boost the response rate of the emails you send. Read more at Search Engine Journal.

How to Use Images in Your Social Strategy

There was a time when marketers had a hold on social media websites. They were in a state of stagnancy. Well, that has changed considerably since then. Now, social marketing is all about images and if you are to succeed, you need to learn the tips and tricks to use images in your business’ social strategy. Read more at Marketing Profs.

Understanding SEO Automation

Automation remains one of the few grey areas in search engine optimization (SEO). From the beginning, SEO experts have been trying to get a handle on automating SEO and using the best tools for the purpose. One area where it works for sure is in generating the best page titles. However, the same cannot be said of canonical tagging. Read more at Internet Marketing Ninjas.

Effect of Privacy Policy on Sign-Ups

Every website has a privacy policy. Though the gist remains the same, every webmasters tweaks it according to his/her needs and preferences. However, what most of them don’t realize is the effect the privacy policy has on the number of sign-ups the website is able to attract. A test performed on 4 websites with different privacy policies delivered interesting results you can use to make changes to your privacy policy and learn what works. Read more at Content Verve.

Videos and Infographics of the Week

Considerations to Make Before Engaging in Tactical Execution

This week’s Whiteboard Friday throws up another important issue for startups and wannabe entrepreneurs. The video highlights the various tactical aspects of a business you need to keep in mind before starting a business. The emphasis is on conducting thorough market research so that you are able to create an ideal roadmap and blueprint to follow for SEO, internet marketing, etc. This will enable you to reduce the risk of running a business and ensure your investment in tactical execution delivers the results you expect. Watch the video or read the transcript at SEOmoz.

When to Offer Up-Sells and Off-Sells

Letting go of leads that you haven’t been able to convert can be detrimental for your business. This is something you cannot afford to do. Yet, businesses don’t know the best time to offer up-sells and off-sells to customers interested in buying from them. As a result, they aren’t able to close the deal. This week’s infographic enables you to learn the statistics and facts & figures related to upselling and offselling you can use to determine what the best time is to offer them to your customers. View the infographic at eConsultancy.

Of Small Businesses and Social Media

Nearly every small business, regardless of scale or industry, wants to engage in social media marketing. The reason is because most of them are able to increase their profits through it. However, every entrepreneur has his/her own reasons to dabble in social marketing, with answers ranging from engaging new customers to boosting their sales. An infographic details what the small businesses use social media for and how they perceive their return on investment (ROI). View the infographic at Marketing Profs.