Friday Catch-up aims at providing all important information in the field of online marketing and SEO. Every week, we bring highlights of all significant happenings to you guys and also share some useful information and advice. So here is a brief recap of the third week of February.
News and Events
American Express Joins Forces with Twitter
The trend for businesses to use social media websites is nothing new. This has been going on for the past few years, with Facebook being the preferred option for many companies. Yet, Twitter seems to be an exception to the rule with not many businesses opting to work with it. Well, that doesn’t seem to be the case any longer as American Express has joined forces with it.
Now customers and fans of American Express will be able to get new updates and exciting deals through tweets. American Express already has an initiative set up with Facebook. However, it remains to be seen whether it is a genuine move towards greater social media use or just a gimmick. Read more at eConsultancy.
Brand Page +1 Numbers Go Down on Google+
There seems to be some problem with Google+’s brand page + 1 numbers as they don’t seem to be adding up. Search Engine Land suffered a notable drop, with the number of fans decreasing by a steep 384,000 in just one day. They had over 400,000 fans but now it shows only 24,000+. Several other brand pages have reported the same problem but there is no official word on the matter yet from Google. Read more at Marketing Land.
Trailer for ‘The Internship’ Released
After Facebook, Google also has a movie. Titled The Internship, the film stars Owen Wilson and Vince Vaughn. The film is slated to hit theatres on June 7th. The comedy movie is expected to highlight the way things work at Google and what it’s like to intern there. The trailer for the movie was launched on Google+, generating great buzz for the movie. You can watch the trailer online. Read more at Search Engine Land.
Google Tops List of Search Engines
Google is still the world’s most popular search engine sitting clear of Baidu, Yahoo and other competitors. As of December 2012, over 65% of the global online searches are performed on Google, placing it far ahead of Baidu which comes in at number two. The striking aspect is that Baidu only has an 8% share. However, the number of unique users Google is attracting has dipped below 80%. This does mean that Google is losing some of its users to other engines.
Another interesting thing to note about the latest list is that Yandex has overtaken Microsoft. Even though Microsoft’s numbers included both searches on Bing and the official Microsoft website, Yandex still is comfortably ahead. Read more at Search Engine Land.
Twitter Search to Show Older Tweets
Twitter has finally relented to popular demand and made it possible for people to search for older tweets. Till now, the tweet search was restricted to posts made within the past week. Now, users can search for any tweet older than one week which they want to see. It will take some time for Twitter to make all the tweets available in the search but the process has begun. Read more at Search Engine Roundtable.
Useful Posts worth Reading and Bookmarking
Can You Trust Google Analytics for Social Media Measurement?
Businesses want to invest in social media marketing but they demand quantifiable results. However, the marketers are unable to crunch the numbers because Google Analytics is finding it hard to attribute the revenue to a particular search engine. The money keeps coming in but marketers have no idea which website was the source for it. This is the reason why there is a question market over Google Analytics when it comes to social media measurement. Read more at eConsultancy.
Use Email Marketing For Boosting Your Ecommerce Activities
Are you having trouble converting customers or have too many people click away from your website? You can change the fortunes of your ecommerce website by targeting the audience through the best medium: email marketing. Though there are some who believe email marketing is obsolete, when used properly, it delivers the results you are looking for. Read more at eConsultancy.
Guide to Copy Links in Google Chrome and Mozilla Firefox
Copying links can be easily done manually but you can face some trouble when you have to copy a number of links at the same time. However, you don’t need to worry about this anymore as there are at least 6 tools you can use to copy multiple links in Google Chrome and Mozilla Firefox. You don’t need to spend the time or effort to copy the links manually anymore. Read more at Internet Marketing Ninjas.
Improving Your Customer Testimonials
Research shows that social proof can help you improve your visitor conversions by about 70%. One of the major parts of social proof is customer testimonials. However, sometimes the testimonials you have do more harm than good. You need to learn how to improve the customer testimonials you put up on your website and related to it. Then you will see what a difference this makes to the conversion rate. Read more at Unbounce.
Shun Generic Links, Choose the Alternatives
Generic links have somehow grown in importance when it comes to SEO over the past year or so. Yet, the phrases themselves don’t help much when you are trying to improve the ranking of a website. This is why you should look for possible alternatives to generic links that serve both purposes and also increase the traffic. Read more at SEOmoz.
How to Optimize a Mobile Site
Responsive design may be the ‘in’ thing with regards to online mobile marketing. However, there are instances when responsive design doesn’t work and you have to think out of the box. Hence, learning the techniques for optimizing your mobile site without responsive design could prove to be extremely helpful in the long run. Read more at SEOmoz.
Use Links to Benefit from Stolen Content
Are you worried other websites will benefit by stealing your content? Make sure this doesn’t have an impact on your website by adding links to the content you think will be stolen. That way, if a number of websites show the same content, most of them will have links that take the user back to the original source. Hence, your ranking is not affected even if your content is stolen. Read more at Search Engine Roundtable.
What is Google Signals Map?
There is something called the Google Signals Map available for SEO experts. However, not many of them are using it. In fact, not many are even aware that it exists. Yet, it can prove to be very useful at tracking user activity on various social media websites including Facebook and Twitter. It is all a matter of learning how to use Google Signals Map and turning it into your own social data hub. Read more at Search Engine Journal.
Videos and Infographics of the Week
Marketing Themed Pickup Lines
With Valentine’s Day just gone by, it is worthwhile to look at how you can use your knowledge of online marketing to pick up a girl or guy. There are 16 different pick up lines you can use to impress a person. After all, it is an incredibly unique way to approach someone. The lines may sound incredibly cheesy but they are effective for sure. For once, ditch the clichés and old-fashioned pickup lines and go the marketing way. View the pickup line memes at Hubspot.
Online Retailers Make Most of February 14!
Valentine’s Day has become as important as any holiday or festival for online retailers. People are looking for gifts for their loved ones to express their feelings. Hence, it was expected that the online sellers would go out of their way to try and cash in on this opportunity to make a few bucks. That is exactly what they have done by using new techniques to get people to buy stuff for the people they love on Valentine’s Day. Some of the tactics are highly effective. View the infographic at eConsultancy.
How to Build Links?
For people facing trouble with link-building, a new video issued by Whiteboard Friday helps you learn the best tactics for doing so. What’s more the expert speaker Cyrus Shepard highlights a few ways to build links that are going to be relevant for a while so you don’t need to change your link building strategy for the near future. You can either watch the video or read the transcription, whichever way you find comfortable and easier to learn. View the video at SEOmoz.
Getting Rid of Bad Links to Remove the Unnatural Links Tag
This week, Google Webmaster Matt Cutts speaks about the unnatural links phenomena. Often webmasters receive a warning that their webpage has unnatural links. In this day and age, it is possible for a website to have hundreds of links making it virtually impossible for them to spot the ones which are bad. This is what Cutts highlights this week in his video as he talks about how to get rid of the bad links which lead to the unnatural links tag.
If you have been facing problems with the same, watching the video would help you overcome it to a great extent. After watching it, you will be able to identify which of the links are actually bad. View the video at YouTube.