Friday Catch-Up: Why 2014 Is Going To Be A Year Filled With Upgraded Technology

Category: Friday Catch-up

Hello all! Aren’t Fridays just lovely? Yes! We’re back again with some amazing news and reviews for all of you guys to read and share. Without a doubt, this article is going to leave you excited and craving for more because so much is happening in the tech world! So read up and fill your brains with what’s hot and what’s not of this week’s tech gossip and info. This week we will also fill you up with some juicy tips on making your business better and the best practices of reaching out to your customers. A whole new year is fast approaching. It is best to gear up and start making important changes in your life.

News

Google Comes Up With A Small Yet Great Spending Tracking System

This money spending tracker might be a minute addition to such a vast array of services, but is still a very useful one. Cliché maybe, but good things do come in small packages! Through this system, a huge data file can be transferred to Google cloud storage which can be accessed by customers to track their spending. The data can be accessed either by API, command line interface or by a file browser. Venture Beat quoted a businessperson in the field saying, “This should be interesting to the whole industry, because it says Google is getting serious early on about all the features big users need.”

Twitter Loves Images

Twitter announced recently a change in the way tweets will function from now on according to Mashable. A photo gallery is to appear now first and foremost instead of the traditional keyboard on all iOS Twitter apps showing how important image sharing is to Twitter. With such a huge success of photo sharing apps like Snapchat and Instagram, there is no doubt that people love sharing pictures. Twitter wants 2014 to be the year of image sharing and cannot wait to expand this feature on android systems.

 Apple To Team Up With China Mobile

Guess what? Apple and China Mobile have agreed to launch the iPhone 5s and 5c on the 4G and 3G networks of China Mobile early next year according to Tech Crunch. Apple knows and understands how important and huge the Chinese market is, and therefore, catering to them is of utmost importance. The much awaited phones will start being available on January 17th of next year. Apple CEO, Tim Cook, revealed in a press release, “China is an extremely important market for Apple and our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world’s largest network.”

 Tips

Build Productive And Useful Twitter Welcome Pages

The Internet Marketing Ninjas revealed that your Twitter landing page is what makes people attracted to you further. It is an introduction to who you are and what you do. Structure your landing page in a way that best makes a mark. You can do this by introducing yourself in a polite and warm way and giving people your relevant information. Nothing makes a landing page more boring than being lazy and uninspired. Try to be as bright and colorful as you can and be sure to promote your other social media accounts on it.

 Responsive B2B Websites

With the growing trend of mobile phones and tablets, it is a must for B2B websites to be responsive and user friendly. According to Search Engine Land, websites of the sort need to be SEO optimized along with being user friendly and they must be responsive. This way, the traffic on these websites will increase and therefore will become more successful.

 Popular Web Designs of 2013

According to Specky Boy, 2013 was filled with different web design trends like the dynamic web forms which used jQuery plugins which made the user experience a whole lot better. Other trends included the Single Page layouts, Animated Page Elements, Infinite Scrolling, Detailed Typography and Vector Icons. 2014 is looking to see some expansion of these trends coming in from 2013. For instance, the Customized Digital Media, the Interactive Webapps, and Lively Page Backgrounds have been immensely popular and will most probably be further built upon in 2014.

2014 – The Year For Interactive Videos

Interactive Videos have already started taking over in 2013 and are bound to rule in 2014 according to Venture Beat. Videos like Glamour Eye by Maybelline and Bob Dylan’s interactive music video have opened up this sensational platform. This will likely bring the TV experience to the web and redefine traditional broadcasting.

 Google Keyword Search

It’s a simple fact that businesses need to optimize their  content with strategic keywords to ensure that it is always at the top of everyone’s search results. Search Engine Land further explains the value of Long Tail Keywords in a recent blog. A lot of businesses that lack knowledge in SEO generally only focus on popular short tail keywords. However, this isn’t a great strategy at all. Instead, businesses should focus on a mix of both long tail and short tail keywords to ensure SEO success.

How Facebook Is Taking Over the Search Arena

Facebook is definitely leading the game when it comes to personalized recommendations from friends and acquaintances. Marketers can make use of this facility because this form of word of mouth is more successful than random information. Linkedin provides the same facility in the business arena.

 Cracking The Email Deliverability Code

A statistic by ReturnPath revealed that 22% of emails do not even reach inboxes of subscribers. Kissmetrics in a recent article have given an in-depth understanding of how emails are filtered, spam is removed, and the tools that email marketers can use to get right into the users inbox without a hassle. The increase in mobile phone usage these days has indicated to the fact that emails need to be mobile friendly and easily accessible on the user’s mobile phones.

Increase Reach Of Your B2B Content

Amazing content needs to have a strong distribution strategy without which their content cannot reach out to the relevant people. Search Engine Land has given a step by step guide into doing so, which includes making dissemination your top most priority. Starting with social media is always a great idea, but along with that measuring your KPIs is also important.

 2013’s Most Engaging Brands

According to Social Media Today, the top 10 most engaging brands of 2013 were Samsung on the top, followed by Amazon, Apple, Facebook, Hyundai, Google, National Football League, Twitter, Domino’s, Call of Duty. This list was made keeping in mind leadership, market share, loyalty, profitability and ratings of the brands.

 2013’s Most Significant SEO Developments

Econsultancy had a chance to interview some of the most knowledgeable people in the industry regarding their points of view about SEO developments in 2013. There was mixed feedback from respondents with some of them talking about Google’s Hummingbird Algorithm. Learn from the knowledge of these industry gurus by reading through the blog.

 Infographics

 Smartphone Importance

Mashable explains to us how important our smartphones are to us. They provide us with the company we need while we are out commuting or on vacations. It has been revealed that 82.6% of leisure travelers are constantly on their smartphones while an average businessperson checks their phone 34 times a day. It is even revealed that 59% of the users feel lonely without their smartphones.

 Social Media in 2013

According to Sparefoot.com, social media has had a lot of importance in the year 2013 with huge growth of apps like snapchat. Social Media Examiner tells us that 86% of marketers have shown great importance of social media with regards to their business, which grew from 82% in 2012.

Google’s Hummingbird Algorithm

Search Engine Roundtable told us what Matt Cutts said about Google's Hummingbird Algorithm revealing that it affects 90% of Google’s searches, but only to a small degree. This means that it is unnoticeable to users even though majority of the Google searches are impacted by it.