Friday Catch-up is a new section of our blog, which is aimed at providing all important information in the field of online marketing and SEO. Every week, we will bring highlights of all significant happenings to you guys and also share some useful information and advice. So here is a brief recap of the last week of December.
News and Events
Google Fulfills Its Promise for Business That Move
Google Maps has become one of the most useful tools for businesses over time. Users can find the location of the business and get there easily. However, there were issues with businesses that changed locations. Google showed their previous location with a label that the business is closed, even though it was still in operation, albeit elsewhere. Not only did this mislead users, but also deleted all the reviews and testimonials fans had posted for it.
Google had promised to look into the matter and has finally fulfilled it, over a year later. Now, businesses which have moved are shown as closed or relocated. This doesn’t solve the issue entirely, as showing one of the two labels is a better option. Yet, it is a great improvement on the previous design. Read more at Search Engine Roundtable.
Google Chrome Going SSL
Google’s Chrome browser is set to follow in the footsteps of Mozilla Firefox and Safari by going the SSL route. Beginning with Chrome 25, marketers would have restricted access to the searches users perform on Google Chrome. This is because the SSL offers greater security for them. Obviously, the marketers are less than enthusiastic about this latest development as browser after browser is opting for SSL. Read more at Search Engine Roundtable.
Google Improves Image Search
No longer do you have to open a new tab or window to view the meta details of any image in Google’s Image Search. A new feature added to the Image Search enables you to view the metadata directly below the image, allowing you to scroll across other images too. The link is clickable and users can both see the original image as well as opening up the site on which it is posted. Read more at Google Webmaster Central.
The Implications of Google’s Antitrust Ruling
An inquiry by the Federal Trade Commission (FTC) into Google’s business practices carried on for the best part of two years. Yet, the tech giant emerged unscathed from the mess with just a slap on the wrist and no sanctions or penalties. While Microsoft would certainly have something to say about the ruling, the PPC marketers
are having a great time.
This is because the FTC has ordered Google to stop preventing them from using the Google AdWords Application Programming Interface (API) on different browsers. Previously, marketers had to go through a lengthy process to get their campaign built on AdWords to other browsers. This is no longer the case. Read more at eConsultancy.
The Google Update That Wasn’t
Google loves updates and an update as made on 17th
January. Inexplicably though, the update was denied. Five days later, Google came up with a Panda refresh but even that wasn’t related to the Jan. 17 update. As pointed out by a user, it turns out that Google is highlighting leading brands at the expense of smaller businesses. Of course, the bigger brands pay Google more than the unknown ones. Yet, it seems like an unfair practice nonetheless. Read more at Search Engine Roundtable.
Now Bing Tags!
Tagging content on search engines is nothing new. Yet, Bing has been slow on the uptake. But no more! It seems like Bing is preparing to enter the rat race at last by encouraging people to tag content with the Bing Tags and making it more prominent in the search results. Though some say it makes searching easier, it is a throwback to the 90s when the search engines first emerged. It does seem like Google and Bing are back in the previous millennium! Read more at Search Engine Land.
The 24th Panda Update
Google has added the 24th
Panda update. According to the official report, the new update is
going to affect around 1.2% of all search queries. This is slightly less than the previous update, #23, which affected 1.3% queries. One thing that seems to be getting clearer is that Google is speeding up the Panda updates and they are becoming more frequent, one every month or so. Read more at Search Engine Land.
Useful Posts Worth Reading And Bookmarking
Advanced Guest Blogging 101
Content marketing was at the forefront of marketers’ agendas in the year gone by and this is expected to be the trend for 2013 as well. To get quality content which they can link to, marketers look to get guest posts on their blogs. There are practically dozens of dos and don’ts for guest blogging which writers should follow. Read more at SEOmoz.
Improve Conversation Rates by Improving Site Search
Site search remains one of the oft-ignored aspects of running a website. Yet, it could prove to be the catalyst for the success of an online business. Webmasters should look to improve the site search options and features of their website to ensure they can convert most of the leads they generate. In fact, there are some great tips they can follow for doing so, including making the search bar prominent and integrating long-tail searches. Read more at Kissmetrics.
Using the Site: Operator in Google – Effective Combos to Use
Google knows everything but you need to ask the right questions first. Using the site:
operator in searches has virtually become extinct. People know all about apps and the Panda updates, yet the basic operations like this one are ignored. The key to using the site:
operator effectively. Most people shun it because it failed to deliver the results they were looking for once. There are 25 effective combos you can use to get to the search results you want. Read more at SEOmoz.
Preventing Post Plagiarism When Using Images
When you post images on a blog, it is convenient to search on Google, pick an image and then source it to the search engine. This is what most people do, which is why you see a lot of Image Sourced from Google
tags under the images on blogs. However, this is not the right way to do things as you are creating a copyright dilemma not only for the original owner but yourself. This is because anyone can use that same image on another blog without crediting you.
The key to overcoming this is to learn how to search for images effectively and ensure you don’t violate copyrights. There are many tips and ideas you can use for doing so. Read more at Search Engine Journal.
Ideal Blog Post Formats for Content Marketing
Content marketing has become increasingly important over the past couple of years. Yet, most marketers and writers struggle to follow the best practices. Using the tools and resources available is the key to effective content marketing. One of the best ways in which you can do so is using blog post formats which are free to copy. You can use them when posting on your blog or on any other website without risking infringement or violation to boost your content marketing success. Read more at Search Engine Journal.
How to Benefit from AdWords Scripts
AdWords is the numero uno tool used by online marketers around the globe. Yet, there are some things about AdWords itself which aren’t well-known. This is exactly the case with AdWords scripts. It is a feature which enables you to save time as well as get better results from your campaign. For that, you need to learn the ways in which you can benefit from it. Read more at Search Engine Land.
Same URL, Different Experience: Go Mobile
If you want to take your website to mobile devices, you no longer need to modify the URL or change the layout. However, this is only possible if your website has a responsive design and a URL which is effective. Then, Google would be able to track mobile usage and index it effectively without any hassle. Follow the tips required to do so and enhance the mobile experience. Read more at Internet Marketing Ninjas.
Videos and Infographics of the Week
Writing the Perfect Subject Line for Email
Achieving results with email marketing is tough. Not writing a catchy subject line makes it even harder. What you can do is learn the tricks required to write the perfect subject line for an email. That way, you make sure that your emails are opened and read and the recipients don’t just close the window. Learn more in this infographic at Unbounce
Best Way for Getting Social Shares and Web Links
Get the results you are looking for in terms of social shares and links for your website using effective techniques and tricks that work. No longer do you have to fire shots in the dark, hoping that you will get the results you are looking for. Follow the tips provided to see for yourself. Watch the video at SEOmoz to learn more about it.