LANDING PAGE OPTIMIZATION
Have you ever thought if your website meets expectations of visitors? And is it easy for them to understand what to do further when they get to a landing page of your site?
If no, then it’s possible that your conversions don’t reach their full potential because something is wrong with a landing page. Even if you already have a large amount of traffic, and it continues increasing, even if it’s your target audience, you won’t have much on them, if your landing page is not properly designed or visitors don’t exactly understand where to go further. What you need is landing page optimization.
CONVERSION OPTIMIZATION
As we have mentioned, the purpose of landing page optimization (LPO) is improving conversion rate on the site, and it’s a necessary part of a wider process called website conversion optimization.
The main idea is correspondence of a landing page to user’s request. It means that a landing page should answer all possible questions users can ask — information about the product, “Buy” buttons, contact information and so on. At that this page must lead users to conversion.
Conversion optimization services can include:
- A/B testing (or A/B split testing)
- Multivariate landing page optimization (MVLPO)
- Selecting different landing pages for different kinds of queries and optimizing them according to requirements
