Marketing Through Mobile Devices
Mobile devices are developing every year, and Internet access is become easier and quicker.
In 2010, the market for electronic commerce expanded past the $50 billion mark, and is set to double annually.
Between 10 and 30% of your target clients are already using their mobile devices to access your website, and over 20 billion Apple Store and Android Market applications have been downloaded to date.
Targeting your audience
At Promodo, we have focused on developing services to assist our clients in increasing their visibility to their mobile audience. These include promotion of games, application and separate website versions for mobile devices.
Mobiles and Search Engine Optimization
By using search engine optimization for the mobile version of your website, you can attract a large proportion of your target audience, as well as promoting your brand and selling your product.
Mobiles and PPC Advertising
Pay per click advertising campaigns let you direct your ads geographic areas, as well as to target only the users that visit the website through a mobile device, such as the iPhone, iPad and Samsung Galaxy Tab.
Using this contextual advertising technique, we can target mobile users specifically and make sure that they visit those webpages that convert the best.
PPC For Games And Apps
PPC advertising is especially effective when applied to games and applications, since the Apple Store and Android Market require the volume of downloads and interest in your product to keep growing.
This type of advertising lets you focus your ads on a specific group of users, such as limiting it to iOS users only. The use of your advertising budget can be optimized this way, allowing you to achieve the best results.
Using Social Media In Mobile Marketing
The use of social media is an emerging trend, which works both as an advertising technique and a way to obtain feedback from your customers. Advertising the mobile version of your website, your applications or your official fan group on a social network website can help you to draw the attention of the most Internet-savvy users to your products and raise your profile on the net.
Mobile Promotion Through QR Codes
QR codes make it simpler for users to access information through their mobile devices. They let you combine online and offline marketing, create special offers, facilitate engagement with your users and much more.
We have the expertise to show you how to utilise QR codes to maximise the benefits!