Competitive Intelligence Guide

A business’s growth depends on a lot of factors with one of the most important being its ability to realize the structure of the market, how its competitors fare in it and understanding the dynamics that govern customer demand.

This guide includes a wide variety of methods that go into competitor analysis and market research. You will learn how to utilize the various tools at your disposal to gain a deeper insight into your competitor’s business, define potential sources of traffic while determining their quality or quantity and use this knowledge by applying it to your own marketing strategy.

This guide will show you how to gather and use information about your competitors' marketing strategies.

About the Author

Roman Viliavin

Roman Viliavin – vice-CEO, Promodo Company.

Roman Vilavin has worked in search engine optimization since 2005. During this time he honed his skills by working on a wide variety of SEO projects. Some of the many subjects he is experienced in include bwin, Namecheap, iNetGiant and a number of others. Roman is also certified as a specialist in Google Adwords.

The author also has a number of achievements under his belt. He has participated in a lot of conferences and seminars such as the Search Marketing Expo Advanced (London), Search Marketing Expo (Stockholm), “Search Engine Optimization and Websites Promotion in the Internet” (Moscow), “Online Stores and Online Services Business” (Kyiv), “Business Internet” (Minsk), “Internet Marketing in Ukraine (Kyiv), Optimization.com.ua» (Kharkov).