Competitive Intelligence Guide
Every serious online business during its development reaches the line when it becomes essential to clearly realize the market’s structure, to see and feel competitors, to understand the dynamics of your potential customers demands.
In this guide we consider several methods of market research and competitors analysis. You will learn how to deﬁne traﬃc bringing sources, its quality and quantity, understand competitor’s business more in-deep, and, using acquired knowledge, bring something diﬀerent to our own marketing strategy.
This guide will show you how to gather and use information about your competitors' marketing strategies.
About the Author
Roman Viliavin – vice-CEO, Promodo Company.
Roman has been working in the ﬁeld of search engine optimization since 2005, and during this time has been successfully working with dozens of project of various subjects, among which are bwin, Namecheap, iNetGiant and many others. Roman is a certiﬁed specialist in Google AdWords system.
Under the author’s belt are participation in a lot of seminars and conferences, among them are: Search Marketing Expo Advanced (London), Search Marketing Expo (Stockholm), “Search Engine Optimization and Websites Promotion in the Internet” (Moscow), “Online Stores and Online Services Business” (Kyiv), “Business Internet” (Minsk), “Internet Marketing in Ukraine (Kyiv), Optimization.com.ua» (Kharkov).