Most often, advertising of a business site is accompanied by a full range of services: search engine optimization, advertising on topical portals, banner advertising. An important place in this network is also occupied by PPC management.
What is PPC management?
PPC management may be search-related one, which is an advertising message placed on pages of output of search engines, according to the user request.
Non-search-based PPC management is the advertising message placed on pages of topical sites. Non-search-based PPC management is often referred to as context-dependent advertising as it appears only on those pages of a site, which are topically close as much as possible to the text of your advertising message.
Img. 1 - Example of PPC management in Google Adwords.
Img. 2 - Example of PPC management in Yahoo.
How does it work?
PPC management is advertising with payment for a completed action. As applicable to advertising in search engines Google and Yahoo, it is payment for clicks of the interested users visiting your site. For search engines Yahoo and Google there also exists the possibility of payment for displays of your advertising message and even for purchases made.
Where is your advertising shown?
Our company provides the services of support of contextual advertising on all the known platforms: Yandex. Direct, Begun, Google Adwords, Yahoo Search Marketing.
The first two systems, Yandex.Direct and Begun, are leaders of the market of PPC management in the Russian-speaking Internet, and will be probably interesting to those clients who wish to expand the areas of influence of their businesses.
You can see advertisements of the Begun engine in the Rambler, Aport search engine and also in the network of known topical marketplaces of the global network. The Yandex.Direct system is an opportunity of placement of advertisement messages in the Yandex search engine, and also in the network of partner sites, of which the quantity grows every day. The system of PPC management Google Adwords makes it possible to place your ad in the Google search engine and on a huge quantity of Internet portals. Yahoo Search Marketing makes showing of an ad message on output pages of the search engine.
How many does it cost?
We work with the official prices of PPC management systems, such as Yandex.Direct and Begun. If you work with us, the cost of the ad messages will npt increase for you even by one cent, and the average increase of efficiency of an advertising campaign performed by experts is as high as some 30%. In case of working with such systems as Google Adwords, Yahoo Search Marketing, the price of support of the advertising campaign is from $200 per a month and depends on the budget of the campaign and the quantity of keywords.
Advantages of PPC management:
- The scope of the audience is limited only to those regions, which you are interested in
- Fast adjustment of the system and its effect
- Unlimited scope of keywords
- Precise statistics of keywords
- Rather a low cost
- Precisely set budget for advertising
Professional management of a PPC campaign
There are two basic ways of working with PPC management: allocation for this of a separate employee (since the campaign demands constant management) or transfer of the management to a company, rendering such services.
One of the ways of optimizing the costs of an advertising campaign and increasing its efficiency is transfer of management to professionals. Simultaneously, you save on wages of 1 employee.
Img. 3 - Management of ads in Google Adwords.
Img. 4 - Management of ads in Overture.
Why Promodo?
- You do not need to waste time on monitoring the company. Our experts will make it for you
- Our team may perform the most difficult part of the work, i.e. selection of the best keywords and composition of texts of announcements. Owing to the huge database of verified words and word-combinations, we may provide a high degree of quality of the advertising messages, their "clickability" and the efficiency of the advertising campaign
- We provide a preliminary calculation of the cost of the campaign
- We give to our clients thorough reportd on the course and results of the campaigns. You always know, what happens to your campaign thanks to the monitoring which our employees may perform
- Individual approach
- The work experience of our company in the sphere of Internet advertising for a bit more than three years. We work with many platforms and search engines as official authorized partners
Our employees will quickly and qualitatively perform the adjustment of the system, will provide professional support for it at all the stages of cooperation. Through our company, you may perform a successful advertising campaign of your project, stick to an individual advertising strategy and get to the top of success.
