RECIPROCAL LINK EXCHANGE

Manual link exchange still helps websites to be ranked better. The scheme is quite simple — you search for quality sites relevant to the subject of yours, contact its webmaster and offer him placing reciprocal links to your and his websites accordingly. Apart from it, there are also text link exchange services and networks which allow automating the process. You can find many link exchange networks searching on the web, or you can search for specialized link exchange forums.

The method has several disadvantages. Firstly, it’s rather low tempo of link mass growth, and a large volume of works to be performed. Therefore employing a third party link exchange manager is a good way if you don’t have time for it. Secondly, you have to create a special link exchange directory on your site, where reciprocal links will be placed.

Far not every client wants to hold any garbage links on his/her website, especially if this site offers serious products or services.

Therefore, there is another way. A person responsible for link exchange management performs a one way links exchange. It means that links to the sites of your link exchange partners will be placed on third party websites, so your site will remain clean.

However, link exchange method is not as effective as the other methods of increasing link popularity. Primarily it’s because SEO link exchange requires too much efforts. These resources and budgets can be spent on more profitable and beneficial methods of promotion.