There are simply five great reasons why to post GIF images and these are:
- you will receive likes, the viral effect;
- your target audience will receive an emotional component in their newsfeed and on top of this;
- GIF-posts are effective and easy to understand for everyone.
Common sense will guide you away from jokes about politics, religion, and all those subjects marked with the “18+” sign. Moreover, you should avoid low-quality content. All the rest is up to your taste and purpose.
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It is important to find a touch point between your brand and the target audience.
There are plenty of options how to create a GIF-animation – you should only choose the most convenient way for you. The hit-list leader is Photoshop of course but you can always use content found on the Internet, however, it’s much better to create your own.
Studying your audience is a useful habit that will bring you not only precious likes and shares, but also will convert visitors into real customers (sooner or later).
To obtain real-life data, just open the statistics of your brand community and study it carefully.
The main thing is to never stop experimenting.