A Quick Guide to Animated GIFs for Brands (Infographic)

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There are simply five great reasons why to post GIF images and these are:

  • you will receive likes, the viral effect;
  • your target audience will receive an emotional component in their newsfeed and on top of this;
  • GIF-posts are effective and easy to understand for everyone.

 

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Common sense will guide you away from jokes about politics, religion, and all those subjects marked with the “18+” sign. Moreover, you should avoid low-quality content. All the rest is up to your taste and purpose.

It is important to find a touch point between your brand and the target audience.

 

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There are plenty of options how to create a GIF-animation – you should only choose the most convenient way for you. The hit-list leader is Photoshop of course but you can always use content found on the Internet, however, it’s much better to create your own.

 

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Studying your audience is a useful habit that will bring you not only precious likes and shares, but also will convert visitors into real customers (sooner or later).

To obtain real-life data, just open the statistics of your brand community and study it carefully.

The main thing is to never stop experimenting.

 

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A Quick Guide to Animated GIFs for Brands (Infographic)

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