Category: B2B/B2C sites

How to choose best CMS for online business

What is a CMS What should be taken into account choosing CMS for your online business How to distinguish the engine of an eCommerce website Best CMS for small online business Best CMS for mid-size online business Best CMS for large online business Drawing the line It usually takes 5-7 years for a website to Continue reading >

How to Boost Conversions Using AMP

What is AMP? Nearly 60% of Google search traffic originates from mobile devices, and this number will only increase in 2019. According to the Promodo’s eCommerce Report 2017, more and more people are buying on mobile devices. Smartphone and tablet users spend about as much time online as desktop users. In such circumstances, the website Continue reading >

How To Analyse Your Competitors: Step By Step Tutorial

Competitive analysis is used in marketing and strategic management to estimate the weak and strong points of your market peers. ‘Keep your friends close, but your enemies closer’, Michael Corleone, the main character of ‘The Godfather’ said. Even if you do not consider your market competitors your enemies, this is highly important to your business Continue reading >

Referral Marketing in Ecommerce

To compile our Ecommerce Report 2017, we have researched the web analytics data of 93 online stores from Central and Eastern Europe. Primarily, we focused on key performance indicators of ecommerce projects as well as on their dynamics. Among other things, the research has shown that referral marketing generates around 8% of online sales on Continue reading >

How to escape from ‘Baden-Baden’ quickly

If your online store has been lowered in Yandex, you may get into ‘Baden-Baden’. This is an algorithm for determining over-optimized content announced by Yandex in March 2017. This algorithm is a part of the basic ranking system that lowers websites in search results when they violate the optimization rules. From our experience, a site Continue reading >

Top-5 Digital Marketing Experts to Follow

We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the Continue reading >

Digital Marketing Strategies to Help Your Business This Summer

We hope that your summer is great. But how is it going for your business? Now, this is the right time to complete tasks you postponed for a while, reach more prospects, and come up with interesting ideas for your product development. You can also make more out of digital marketing opportunities. Employ the following Continue reading >

Contact Form: Increasing Conversions

Let us imagine that you have spent time and funds on SEO, published articles in your blog, and posted on social media to attract visitors to your website. Would you like to lose leads because of a lousy contact form? Because you can. You may have different contact forms on your website and measure conversions Continue reading >

Magento Market Share in Europe and Worldwide

Magento is the world leader in the segment of open source e-commerce solutions. Today, the word «Magento» is requested in search engines with the same frequency as the word «eCommerce». Based on the list of Alexa top 1M global sites – Magento is the leader in global e-commerce platforms market share with 23.7% or 17258 Continue reading >