Category: Display Ads

Customer Journey Mapping for PPC Campaigns: How to Use It?

Digital advertising is on the list of the most popular marketing tools, the spending on which grows tremendously. In such a way, digital advertising spending reached $521.02 billion worldwide in 2021.

What is Floodlight Tag? A Step By Step Guide To The Media Campaign Analysis Tool

There are many analytics systems and auditors for media advertising: Gemius, Kochava, Kantar CMeter, Singular. This article will focus on Floodlight, the most popular tool for analyzing media campaigns. 

How To Measure Media Campiagn Success

Every day, month, and year, there is more and more media advertising on the Internet. Contrary to modest forecasts, the market grew 19% even during the pandemic. And in 2021, brands intend to spend one-third of their marketing budgets on media buying. It’s time to talk about common mistakes when setting up campaigns and to Continue reading >