- Digital Marketing for SaaS: Step-by-Step GuideOctober 11, 2022
Starting a new business entity is a complicated and challenging process. Though an impressive 6.5 million businesses launch every year, 90% of them fail.
- Customer Journey Mapping for PPC Campaigns: How to Use It?September 6, 2022
Digital advertising is on the list of the most popular marketing tools, the spending on which grows tremendously. In such a way, digital advertising spending reached $521.02 billion worldwide in 2021.
- What is Floodlight Tag? A Step By Step Guide To The Media Campaign Analysis ToolMay 2, 2022
There are many analytics systems and auditors for media advertising: Gemius, Kochava, Kantar CMeter, Singular. This article will focus on Floodlight, the most popular tool for analyzing media campaigns.
- How To Measure Media Campiagn SuccessApril 14, 2022
Every day, month, and year, there is more and more media advertising on the Internet. Contrary to modest forecasts, the market grew 19% even during the pandemic. And in 2021, brands intend to spend one-third of their marketing budgets on media buying. It’s time to talk about common mistakes when setting up campaigns and to Continue reading >