Category: eCommerce

  • In-house, Outsource or Hybrid: What Digital Marketing Team to Hire
    December 15, 2017

    Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store. We have collected all the necessary information about possible team models and solutions which will help you find a suitable fit for your company’s needs. Digital marketing requires many professionals Continue reading >

  • Is SMM Effective for Ecommerce
    December 5, 2017

    The classic sales channels on which a typical ecommerce store would focus on, include search engine optimization and contextual advertising. For online retailers, these generate 70% of visits and 60% of revenue (according to the data from Ecommerce Report 2017). However, there is another channel widely used in digital marketing – Social Media Marketing (SMM). Continue reading >

  • Improving an Ecommerce Conversion Rate: Win Your Way
    November 24, 2017

    Visitors of ecommerce websites use numerous devices, have different customer journeys, and withdraw carts for various reasons. In the world of online shopping, the competition is fierce. So, digital stores carefully develop their marketing strategies and measure the obtained results. You can hardly build a perfect path for all of them but you are able to identify Continue reading >

  • How to keep up with digital marketing news
    November 3, 2017

    Advertisers should be careful and never miss important updates from Google, YouTube, Bing, Yandex, Facebook, etc. and impressive case studies published by popular brands. It takes time and dedication to keep up for both marketers and technical specialists. So, we decided to brainstorm and share with you how we catch a fish and save the time Continue reading >

  • How to escape from ‘Baden-Baden’ quickly
    November 2, 2017

    If your online store has been lowered in Yandex, you may get into ‘Baden-Baden’. This is an algorithm for determining over-optimized content announced by Yandex in March 2017. This algorithm is a part of the basic ranking system that lowers websites in search results when they violate the optimization rules. From our experience, a site Continue reading >

  • The hidden costs of “free” digital marketing instruments
    October 27, 2017

    It seems that in 2017, digital marketers have plenty of tools to make their activities cheaper if not completely free. Is it truly possible to save your marketing budget and increase campaign efficiency or you may spend even more at the end of the day? Let’s figure this out. Search Engine Optimization This is something that Continue reading >

  • Programmatic 101: Answers to Some Common Questions
    October 20, 2017

    One of the tasks that marketing teams have been struggling with for a while is to explain where the budgets are being spent and what the return on investment is expected. When it comes to digital advertising, this is not even the issue. Instead, specialists work hard to select the right instruments, monitor their effectiveness, Continue reading >

  • Top-5 Digital Marketing Experts to Follow
    October 13, 2017

    We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the Continue reading >

  • Friday Catch-Up: Banner vs Text Ads
    September 29, 2017

    Do you know the difference between banner and text ads? It appears that in the world of online advertising this is not so obvious. The choice is getting harder when you want to launch a new PPC campaign. The following explanation is designed to highlight the advantages and disadvantages of banner and text ads to make Continue reading >

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