Category: eCommerce

  • Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models
    July 2, 2020

    Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >

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    Are Instagram Contests Still Alive in 2020?
    June 12, 2020

    Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >

  • How to choose best CMS for online business
    June 5, 2020

    What is a CMS What should be taken into account choosing CMS for your online business How to distinguish the engine of an eCommerce website Best CMS for small online business Best CMS for mid-size online business Best CMS for large online business Drawing the line It usually takes 5-7 years for a website to Continue reading >

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    How to develop an effective content strategy for a blog of a home decor store
    May 20, 2020

    Blogging is a comprehensive and affordable content marketing tool for eСommerce businesses. It helps to grow organic traffic on an eСommerce website and save money on advertising. In this article, we’ll tell more and try to add some non-obvious reasons to the ones mentioned in the sentence above, and share our ideas on how to Continue reading >

  • Marketing Tips for Real Estate Websites
    May 13, 2020

    The estate agent market is a highly competitive niche which looks much like a battlefield, where companies are fighting to conquer every potential client. How to build an effective marketing strategy and what to start with, if you are only planning to enter this market – Kirill Dubinin, Overseas SEO Specialist from Promodo shares the Continue reading >

  • Customer Loyalty Program for eCommerce business: 10 popular myths debunked
    May 6, 2020

    In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money.  For our customer loyalty research to be fair and truthful, we Continue reading >

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    What happens to eCommerce in quarantine: 240 companies surveyed
    April 30, 2020

    Traditional patterns and consumption habits have rapidly and radically changed in less than a couple of months. Companies rushed to strengthen their digital competencies, cut budgets, and rewrite the habitual scenarios. It seems like the world of ecommerce will never be the same after the COVID-19 pandemic. As a digital marketing agency, Promodo focuses mostly Continue reading >

  • How to work with influencers: cosmetic stores collaborating on Instagram, YouTube and TikTok
    April 11, 2020

    No matter if you’ve just built your online presence as an ecommerce business or already have your local digital audience, you’ve probably thought about involving bloggers or something similar at least once. That’s quite reasonable. 89% of marketers confirm: brands that collaborate with bloggers receive better ROI than those using other marketing channels. Researches of 2019 Continue reading >

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    Recommerce Retail: What Digital Marketing Strategy to Choose
    February 14, 2020

    Recommerce retail is a developing trend, and there are good reasons for this. We live in a time when even children know everything about eco trends (some of them have won the Nobel Prize for that). This means that the high popularity of the environmental movement influences other areas of life. In particular, it promoted Continue reading >

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