eCommerce

How the Ukrainian eCommerce Changed During A Month Of The War
May 19, 2022

In early 2020 we were sure that the COVID pandemic changed our lives forever. This seemed a horrific situation for the world economy.
Outreach as a service: strategy and the benefits for eCommerce
November 5, 2020

Ahrefs reports 43.7% of the most top-ranking pages have some reciprocal links. The figures speak for the trust Google sees in the backlinks and the use of outreach marketing as a service. In this article we explain what is outreach marketing, figure out what are the benefits of outreach as a service and give the Continue reading >
How to Prepare for Black Friday in 2020: a Checklist from Promodo
October 30, 2020

Online shopping in the UK has experienced a 74% growth since COVID-19 become a global concern in 2020. In the USA 61% of businesses are expecting higher demand for their products or services during the holiday season due to the virus spreadover. Not only the stats but common sense indicates that this year’s Black Friday Continue reading >
6 Metrics for Ecommerce Websites You Didn’t Know About
October 16, 2020

Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >
Mobile app promotion: 9 effective ways to market an app
September 4, 2020

Mobile apps skyrocket the digital marketing space. Last year’s CEE eCommerce report showed that 69% of shopping sessions take place on mobile and generate 44% of revenue and 41% of transactions. Mobile app promotion matters in 2020. In this article, we will give an overview of the most effective channels used to market an app, Continue reading >
Programmatic Media Buying Explained for eCommerce Businesses
July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >
How to Develop a Digital Strategy: 6 Questions Brands Should Answer
July 7, 2020

The right marketing strategy is exactly what defines your place on the battlefield for clients’ attention. With more than 1,400 tools that work in digital marketing, each of these can be used in a number of ways. If you want to understand which one can help to solve your business tasks, do start with a Continue reading >
Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models
July 2, 2020

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >
Are Instagram Contests Still Alive in 2020?
June 12, 2020

Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >