Category: eCommerce

  • How Digital Content Marketing Can Increase Your Brand Awareness
    January 15, 2020

    Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >

  • target audience in digital
    What is target audience in digital
    December 27, 2019

    “You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >

  • Black Friday eCommerce Report 2018
    Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)
    December 13, 2019

    How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

  • Top 5 Customer Retention Metrics to Measure
    December 3, 2019

    Improving customer loyalty is one of the most important aspects of business development.  Even if you’re a large online retailer with stable traffic and good conversion rates, you shouldn’t make attracting new customers your only goal. And here’s why. A study of large and medium-scale ecommerce businesses in Eastern and Central Europe showed that repeat Continue reading >

  • branded traffic
    Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
    December 2, 2019

    Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >

  • business model canvas
    How To Use Osterwalder’s Business Model Canvas In eCommerce
    November 6, 2019

    Inspired by the stories of eCommerce unicorn companies that have achieved incredible success, we do not pay attention to the general dynamics of the e-commerce market development. According to Practical E-commerce, 8 out of 10 online stores cease their activities. The main reason for this is the lack of strategy, vision or competence. So, for those who Continue reading >

  • visual merchandising
    How to Arrange Products to Boost Sales: 10 eCommerce Merchandising Tactics
    October 21, 2019

    Ecommerce merchandising is the ultimate task each business owner has to consider to drive more sales. Visual merchandising works well not just for brick-and-mortar stores but has demonstrated its effectiveness for online businesses as well.   An efficient eCommerce merchandising strategy can increase the average order value, take customer experience to the next level, and boost Continue reading >

  • Are Your Product and Home Pages Conversion Focused
    October 11, 2019

    The conversion-focused product page and home page may sound a bit mercantile, especially for those beginners who are aiming to build an emotional connection with customers. It’s just the way it is in the eCommerce business. All “roads” on a good website should lead to a purchase. Moreover, they should be well-navigated and enjoyable for Continue reading >

  • What Product Filters To Use On Large eCommerce Websites
    October 7, 2019

    Product filters are one of the essential eCommerce elements that can affect website performance. When it comes to user experience and search engine optimisation, well-organised category filters can make a huge difference. You would be surprised to know that only 16% of eCommerce websites provide their customers with proper filtering experience.  For websites with a Continue reading >

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