Category: eCommerce

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  Are Your Product and Home Pages Conversion Focused

  October 11, 2019

  The conversion-focused product page and home page may sound a bit mercantile, especially for those beginners who are aiming to build an emotional connection with customers. It’s just the way it is in the eCommerce business. All “roads” on a good website should lead to a purchase. Moreover, they should be well-navigated and enjoyable for Continue reading >

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  What Product Filters To Use On Large eCommerce Websites

  October 7, 2019

  Product filters are one of the essential eCommerce elements that can affect website performance. When it comes to user experience and search engine optimisation, well-organised category filters can make a huge difference. You would be surprised to know that only 16% of eCommerce websites provide their customers with proper filtering experience.  For websites with a Continue reading >

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  SWOT Analysis For Online Clothing Store: Test

  July 10, 2019

  SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >

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  Web Push Notifications For Ecommerce: Tips And Ideas

  May 2, 2019

  Web push notifications in ecommerce and retail have the lowest engagement rate among all other niches. On average, only 10% of consumers allow online stores to send clickable messages to their browsers. By contrast, the utility and finance industry has a 4-fold higher subscription rate. However, browser push notifications remain one of the effective conversion Continue reading >

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  How to Improve Sales Performance with Dashboards

  April 17, 2019

  Whatever ecommerce niche you work in, different types of dashboards may help you simplify evaluating the performance of your online marketing initiatives. These can be both independent platforms and supplementary services. For example, Facebook offers online businesses the opportunity to connect online and offline marketing channels for their ecommerce projects in the In-Store menu. In Continue reading >

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  What Marketing Channels Were Effective For Different eCommerce Niches In 2018

  February 15, 2019

  Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

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  How Can A Subscription Model Help Your Ecommerce Business?

  February 5, 2019

  The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

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  Trends Transparency: How Shopping Insights Can Improve Your Ecommerce Business

  December 5, 2018

  Recently, Google presented a new feature ‘Product search trends’ which can provide you with the most popular queries within a certain shopping category. It covers around 55,000 products, 45,000 brands, and almost 5,000 categories. The updated version is currently available only in the USA, however, this always means that its geography will be significantly extended Continue reading >

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  6 Difficulties A Marketing Team Can Face While Promoting An Ecommerce App

  November 27, 2018

  Against the backdrop of the growing popularity of mobile apps, most ecommerce owners aim to develop their application and promote this to their customers. In this article, we will share the experience of our Promodo team to highlight common issues they faced when marketing mobile apps through paid channels. Moreover, these insights will be useful Continue reading >

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