eCommerce

Recommerce Retail: What Digital Marketing Strategy to Choose
February 14, 2020

Recommerce retail is a developing trend, and there are good reasons for this. We live in a time when even children know everything about eco trends (some of them have won the Nobel Prize for that). This means that the high popularity of the environmental movement influences other areas of life. In particular, it promoted Continue reading >
Top 5 Lead Generation Trends
February 12, 2020

Lead generation is an essential tool for online stores. Consumer attitudes are changing over time, and some scepticism towards boring types of advertising is growing. To survive in a competitive market, you need to study your customers, build effective communication strategies, keep up with the times, and even better, be one step ahead. Promodo experts Continue reading >
How Digital Content Marketing Can Increase Your Brand Awareness
January 15, 2020

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >
What is target audience in digital
December 27, 2019

“You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >
Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)
December 13, 2019

How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >
Top 5 Customer Retention Metrics to Measure
December 3, 2019

Improving customer loyalty is one of the most important aspects of business development. Even if you’re a large online retailer with stable traffic and good conversion rates, you shouldn’t make attracting new customers your only goal. And here’s why. A study of large and medium-scale ecommerce businesses in Eastern and Central Europe showed that repeat Continue reading >
Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
December 2, 2019

Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >
How To Use Osterwalder’s Business Model Canvas In eCommerce
November 6, 2019

Inspired by the stories of eCommerce unicorn companies that have achieved incredible success, we do not pay attention to the general dynamics of the e-commerce market development. According to Practical E-commerce, 8 out of 10 online stores cease their activities. The main reason for this is the lack of strategy, vision or competence. So, for those who Continue reading >
How to Arrange Products to Boost Sales: 10 eCommerce Merchandising Tactics
October 21, 2019

Ecommerce merchandising is the ultimate task each business owner has to consider to drive more sales. Visual merchandising works well not just for brick-and-mortar stores but has demonstrated its effectiveness for online businesses as well. An efficient eCommerce merchandising strategy can increase the average order value, take customer experience to the next level, and boost Continue reading >