Category: eCommerce

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  What Marketing Channels Were Effective For Different eCommerce Niches In 2018

  February 15, 2019

  Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

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  How Can A Subscription Model Help Your Ecommerce Business?

  February 5, 2019

  The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

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  Trends Transparency: How Shopping Insights Can Improve Your Ecommerce Business

  December 5, 2018

  Recently, Google presented a new feature ‘Product search trends’ which can provide you with the most popular queries within a certain shopping category. It covers around 55,000 products, 45,000 brands, and almost 5,000 categories. The updated version is currently available only in the USA, however, this always means that its geography will be significantly extended Continue reading >

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  6 Difficulties A Marketing Team Can Face While Promoting An Ecommerce App

  November 27, 2018

  Against the backdrop of the growing popularity of mobile apps, most ecommerce owners aim to develop their application and promote this to their customers. In this article, we will share the experience of our Promodo team to highlight common issues they faced when marketing mobile apps through paid channels. Moreover, these insights will be useful Continue reading >

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  Win the Black Friday Game for eCommerce: Target Ads Profitably

  November 22, 2018

  Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >

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  Big Data And Its V’s: How To Analyse The Factors Affecting Sales Growth

  November 16, 2018

  As online businesses use multichannel marketing strategies, they have to invest individually in each channel. With that, marketers often struggle to identify the channels that drive the most revenue. One cannot merely limit the entire marketing system to a couple of channels with random marketing investments. Big Data helps solve this issue by providing a Continue reading >

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  How To Personalise an Ecommerce Site For Visitors At No Additional Cost

  October 16, 2018

  You will never understand if you like Japanese cuisine unless you taste it. Similar can be said in ecommerce – you will never understand what changes will return better results unless you test them. Thanks to Google, this function is available via Website Optimize. And today, we would like to share some of the insights Continue reading >

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  DoubleClick vs Google Ads: Which To Choose for the Promotion of Ecommerce?

  September 21, 2018

  Remarketing: What It Is and How It Works Remarketing is one of the most efficient forms of display advertising. It enables you to target personalized ads to users who have already browsed through certain products on your website. Google groups such users into remarketing audiences in order to serve relevant ads to those who visit Continue reading >

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  Zappos principles: How To Make Customers And Employees Happy

  August 31, 2018

  Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony Hsieh after he became a CEO. Today, this ecommerce store is among the TOP 20 worldwide most visited websites in the shopping category according to data from SimilarWeb 2018. Continue reading >

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