Category: Guides

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    The Ultimate Guide on Google Shopping Campaigns
    September 11, 2020

    In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >

  • How to work with influencers: cosmetic stores collaborating on Instagram, YouTube and TikTok
    April 11, 2020

    No matter if you’ve just built your online presence as an ecommerce business or already have your local digital audience, you’ve probably thought about involving bloggers or something similar at least once. That’s quite reasonable. 89% of marketers confirm: brands that collaborate with bloggers receive better ROI than those using other marketing channels. Researches of 2019 Continue reading >

  • How To Analyse Your Competitors: Step By Step Tutorial
    February 5, 2018

    Competitive analysis is used in marketing and strategic management to estimate the weak and strong points of your market peers. ‘Keep your friends close, but your enemies closer’, Michael Corleone, the main character of ‘The Godfather’ said. Even if you do not consider your market competitors your enemies, this is highly important to your business Continue reading >

  • Tips To Perform a Profitable Email Marketing Campaign From The Very Start
    January 12, 2018

    According to GetResponse Report, email marketing campaign is the most effective digital marketing instrument today. With over 4000% ROAS benchmark and 60% conversation rate, this marketing channel attracts the attention of all types of businesses, no matter their size. Let’s figure out what types of promotional emails you need to deal with, and what steps Continue reading >

  • Friday Catch-Up: How to Keep Your Financial New Year’s Resolutions
    January 6, 2017

    Many New Year’s resolutions are somehow related to financial goals. You may want to get a high-paid job, spend more on your summer vacation, or qualify for a quarterly bonus. However, to stick to such kind of resolutions is a tough call. The study shows that one in four resolution makers fails after the first Continue reading >

  • Google Analytics Certification: “Why” and “How” behind It
    October 12, 2016

    Everybody’s heard about Google Analytics (GA), some people know its general features, but only some individuals use its extended functionality. Promodo is official Google AdWords & Analytics partner that provides the following partner services: Analytics Strategy, Campaign Optimization, Content Optimization, Custom Analysis, Ecommerce, Implementation & Audit, and Mobile App Tracking. So, we use the full Continue reading >

  • Remarketing Audiences in Google Analytics Using Script
    September 1, 2016

    Introduction PPC experts have lacked remarketing audience creation function for a while. After Remarketing with Analytics was released from a beta testing in Managment Analytics API such an opportunity has appeared. Earlier, experts needed a huge amount of time to create a big number of audiences. The new API function has changed a lot, so Continue reading >