Category: Social Media Promotion

  • Marketing to Generations X, Y, Z: the Fashion Niche
    June 22, 2020

    Marketers are advocates of the “know your audience” approach. And right they are. Purchasing habits of different demographic groups differ radically while creating a so-called portrait of your consumer, this helps to understand their needs and influence the decision to purchase. Marketing to different generations is especially applicable in the fashion niche. We previously explained Continue reading >

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    Are Instagram Contests Still Alive in 2020?
    June 12, 2020

    Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >

  • Brand Communication: Quarantine Strategy
    April 1, 2020

    How to change brand communication during the quarantine, and why you should avoid communicating what everyone else is talking about, –  Rustam Aliev, Head of Digital & SMM at Promodo, proves that approaching this complex task is as simple as solving a basic math problem. Let’s imagine that a brand communication strategy during quarantine is Continue reading >

  • How Gamification Can Help Improve eCommerce Marketing Performance
    October 28, 2019

    Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

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    Social Listening Tools: Why and How to Use Them
    May 31, 2019

    Social Media Marketing, SMM for short, is a digital marketing tool ecommerce owners have known and used for a while now.  Unfortunately, there’s often a lot of confusion about the key tasks SMM can be used for. For an online store, the main goal of social media marketing is much bigger to remain visible to Continue reading >

  • storytelling marketing
    How to Promote Your Brand with Storytelling
    January 30, 2019

    To attract customers or potential partners, businesses need to present themselves and their products properly. That said, you need to do this in a way that is guaranteed to grab the attention of your target audience and convince them of your value. To start with, let’s take a look at what factors define a brand: Continue reading >

  • How To Promote An Ecommerce Mobile App
    February 26, 2018

    Consumers continue to shift their spending into ecommerce via mobile shopping apps. Just last year, mobile sessions grew by 54% in the shopping category. Combination of both traditional and mobile marketing can not only increase your sales but help your estore be in tune with the times. In this article, we will explain why customers Continue reading >

  • How to sync online and offline marketing
    February 12, 2018

    Each advertising campaign tends to achieve the maximum results with minimum expenses. Although the evolution of digital marketing keeps pace with the development of communication channels, the users favour an omnichannel approach more than most of the brands. Omnichannel approach basically means both online and offline contact with the target audience. In truth, the way Continue reading >

  • Is SMM Effective for Ecommerce
    December 5, 2017

    The classic sales channels on which a typical ecommerce store would focus on, include search engine optimization and contextual advertising. For online retailers, these generate 70% of visits and 60% of revenue (according to the data from Ecommerce Report 2017). However, there is another channel widely used in digital marketing – Social Media Marketing (SMM). Continue reading >

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