Category: Social Media Promotion

  • Is SMM Effective for Ecommerce
    December 5, 2017

    The classic sales channels on which a typical ecommerce store would focus on, include search engine optimization and contextual advertising. For online retailers, these generate 70% of visits and 60% of revenue (according to the data from Ecommerce Report 2017). However, there is another channel widely used in digital marketing – Social Media Marketing (SMM). Continue reading >

  • Focusing on Video Content? Learn 5 Reasons Why It May Not Work
    July 14, 2017

    This Friday, we prepared a piece of helpful content for businesses that use video content as a part of their marketing strategies. Our team gathered some stats and analyzed the main reasons why your video may perform worse than you have expected. Should You Focus on Creating a Video Content? As a business owner or Continue reading >

  • Friday Catch-Up: Social Media Marketing How-Tos
    February 16, 2017

    In this catch-up, we gathered the basics of social media marketing. Our team selected the commonly used terms and concepts in a short glossary, composed a step-by-step SMM strategy development plan, and picked the most important success metrics. The last part of this post is devoted to actionable tips on how to get the best Continue reading >

  • Not to Miss Opportunities for Advertisers on Facebook: Trends for 2017
    January 24, 2017

    The 2016 year brought online businesses and marketers plenty of information to think over. Now, it is time to revise the trends we predicted for 2016 and come up with the new predictions. In 2016, we noticed the growth in the number of advertisers and they had to spend more to make their ads work. Continue reading >

  • E-commerce Business Strategies: Twitter for Business Marketing
    August 24, 2015

    Twitter is a social network, where people share their thoughts, observations and any other information they want to share in a real time, using short 140 symbol messages. Twitter has over 271 million monthly active users and 500 million Tweets sent every day. Almost 80% of Twitter users Tweet with their mobile devices, which make Continue reading >

  • 7 Easy Steps to Launching a Facebook Contest; Increase Followers & Customers in Just 1 Week  
    August 21, 2014

    When it comes to coordinating your own marketing efforts, you’re probably looking for the biggest bang for your buck.  What’s going to give you a quick business boost quickly and cheaply? Frankly, there aren’t a lot of marketing strategies that can be described as cheap, quick and effective.  But running a Facebook contest. When you Continue reading >

  • 10 Top Tips for Running a B2C Contest on Facebook
    July 7, 2014

    By now, your business should have a Facebook page. But are you familiar with running contests on Facebook? They can be mutually beneficial for both your business and your consumers. Contests allow us to reward our Facebook fans with prizes and gifts, and in turn we build on our relationships with online customers (as well Continue reading >

  • Marketer’s response to “Facebook Fraud” video by Veritasium
    February 17, 2014

    Probably many of you have seen the video by Veritasium about Facebook click fraud. If you haven’t, you definitely should, as the post below is a comment on that video. As a marketer I felt that I am bound to give some statement on that, as we are seeing lots of panic among people who Continue reading >

  • 10 ways to make your Twitter account more popular
    December 30, 2013

    What is important to know to grow and cement your presence on Twitter? Avoiding common mistakes and using right Twitter marketing strategies. Drawing audience attention to you in social networks, like Twitter, is a key to success. Usually people make decision about whether to follow a person/brand or not in a matter of seconds, so Continue reading >

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