Destination Marketing Opportunities

Successful 2015

The World Travel & Tourism Council reported that the direct contribution of tourism to the GDP was $2.2 trillion in 2015 with the potential to grow by more than 4 % per annum in 2016-2026. The key component of this contribution is the amount of money spent by tourists in a particular country. Such visitor exports generated about $1.2 trillion, it is expected to increase by 3 % in 2016, as travelling becomes more and more affordable across the developing countries.

According to the latest UNWTO World Tourism Barometer, a record 1.2 billion international tourist arrivals were generated in 2015. In Asia and Pacific, the growth rate was about 5 %, which made incredible 278 million visitors in 2015. The leaders were Oceania with 7 % growth and South-East Asia with 5 % increase.

Have you imagined how many tourists visited Georgis in 2015, for instance, and how much money they spent there? More than 6 million people spent about $2 billion in Georgia. The dynamic of tourist arrivals and, therefore, tourism-related income is expected to be positive.

New opportunities

Every tourist brings new opportunities to a destination. Can you imagine how many new things tens of thousands of tourists can bring to you? Georgia has experienced this recently. They employed a complex of technologies and tools designed to build the image of the country or a region as a tourist-attractive place and, therefore, increased the number of tourists from the target area.

The UNWTO recognizes the role of destination marketing in adapting and developing in a rapidly changing global marketplace. Our experts also have such an understanding. Moreover, they have an experience of a successful implementation of the travel destination e-marketing strategy. The results that we are proud of include the increasing the number of summer tourists from the target region by 14 %; raising the number of visitors by 4 times in winter; and exceeding every KPI by 15-20 %.

Data sources: World Tourism Organization

Kindly check the Promodo Georgia case for further reference.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

What’s the Difference Between Growth Hacking and Growth Strategy

September 19, 2019

Growth hacking and growth strategy are essential concepts in today’s world of business. While they are entirely different approaches, both have proven to be quite useful in growing enterprises. As a digital marketer or online merchant, the choice of either option should be informed by what you want to achieve, duration of implementation, and budget. Continue reading >

How to Integrate CRM Data with Google Analytics Correctly

September 17, 2019

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.  If integrating CRM data to GA seems challenging to you, you can Continue reading >

“Sponsored” and “UGC” — What Do The New Google Attributes Hide

September 13, 2019

Recently, Google announced two new link attributes “sponsored” and “ugs” in addition to rel=”nofollow” and rel=”dofollow”. We asked our Promodo SEO specialists what their thoughts are on the latest updates. The rel=”sponsored” attribute should be used for paid and ad links, the “ugc” value is recommended to use for user-generated content, such as comments or Continue reading >

The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive

September 10, 2019

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Destination Marketing Opportunities

0
start now

Start now