Destination Marketing Opportunities

Successful 2015

The World Travel & Tourism Council reported that the direct contribution of tourism to the GDP was $2.2 trillion in 2015 with the potential to grow by more than 4 % per annum in 2016-2026. The key component of this contribution is the amount of money spent by tourists in a particular country. Such visitor exports generated about $1.2 trillion, it is expected to increase by 3 % in 2016, as travelling becomes more and more affordable across the developing countries.

According to the latest UNWTO World Tourism Barometer, a record 1.2 billion international tourist arrivals were generated in 2015. In Asia and Pacific, the growth rate was about 5 %, which made incredible 278 million visitors in 2015. The leaders were Oceania with 7 % growth and South-East Asia with 5 % increase.

Have you imagined how many tourists visited Georgis in 2015, for instance, and how much money they spent there? More than 6 million people spent about $2 billion in Georgia. The dynamic of tourist arrivals and, therefore, tourism-related income is expected to be positive.

New opportunities

Every tourist brings new opportunities to a destination. Can you imagine how many new things tens of thousands of tourists can bring to you? Georgia has experienced this recently. They employed a complex of technologies and tools designed to build the image of the country or a region as a tourist-attractive place and, therefore, increased the number of tourists from the target area.

The UNWTO recognizes the role of destination marketing in adapting and developing in a rapidly changing global marketplace. Our experts also have such an understanding. Moreover, they have an experience of a successful implementation of the travel destination e-marketing strategy. The results that we are proud of include the increasing the number of summer tourists from the target region by 14 %; raising the number of visitors by 4 times in winter; and exceeding every KPI by 15-20 %.

Data sources: World Tourism Organization

Kindly check the Promodo Georgia case for further reference.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Destination Marketing Opportunities

0
start now

Start now