Destination Marketing Opportunities

Successful 2015

The World Travel & Tourism Council reported that the direct contribution of tourism to the GDP was $2.2 trillion in 2015 with the potential to grow by more than 4 % per annum in 2016-2026. The key component of this contribution is the amount of money spent by tourists in a particular country. Such visitor exports generated about $1.2 trillion, it is expected to increase by 3 % in 2016, as travelling becomes more and more affordable across the developing countries.

According to the latest UNWTO World Tourism Barometer, a record 1.2 billion international tourist arrivals were generated in 2015. In Asia and Pacific, the growth rate was about 5 %, which made incredible 278 million visitors in 2015. The leaders were Oceania with 7 % growth and South-East Asia with 5 % increase.

Have you imagined how many tourists visited Georgis in 2015, for instance, and how much money they spent there? More than 6 million people spent about $2 billion in Georgia. The dynamic of tourist arrivals and, therefore, tourism-related income is expected to be positive.

New opportunities

Every tourist brings new opportunities to a destination. Can you imagine how many new things tens of thousands of tourists can bring to you? Georgia has experienced this recently. They employed a complex of technologies and tools designed to build the image of the country or a region as a tourist-attractive place and, therefore, increased the number of tourists from the target area.

The UNWTO recognizes the role of destination marketing in adapting and developing in a rapidly changing global marketplace. Our experts also have such an understanding. Moreover, they have an experience of a successful implementation of the travel destination e-marketing strategy. The results that we are proud of include the increasing the number of summer tourists from the target region by 14 %; raising the number of visitors by 4 times in winter; and exceeding every KPI by 15-20 %.

Data sources: World Tourism Organization

Kindly check the Promodo Georgia case for further reference.

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