We hope that your summer is great. But how is it going for your business? Now, this is the right time to complete tasks you postponed for a while, reach more prospects, and come up with interesting ideas for your product development. You can also make more out of digital marketing opportunities. Employ the following tips to keep your business hot this summer.
Revise Your Online Presence
Your business probably has a website, social media page, and online catalog profile. Updating information is a good idea because this is where your potential customers are likely to meet you. So, check out the profiles of your company and ensure that they are up to date. It is also recommended to consider creating and sharing some seasonal content. For example, you can explain how to use some of your products in summer if there may be a difference.
You should also optimize your online reputation. Search for negative comments from your clients and pay close attention to low ratings. It is the right thing to respond to critique and offer a compensation if possible so that you will increase your customers’ loyalty.
Updating your profiles on LinkedIn, Yelp, Google My Business, Clutch, and so on is also worth your efforts. Keep in mind that some resources are often used by tourists, so make sure you have them updated this summer.
Consider Starting an SEO Campaign
If your business slows down in summer, you can easily invest some time in SEO. Search engine optimization aims to help you stand out of 1.2 billion websites on the Internet. It allows you to save costs, target your current and potential clients, and grow your digital marketing ROI.
However, keep in mind that website owners notice results after 4 months of work. If you work in a highly competitive niche or your website is new, do not expect to see any meaningful results earlier than 8 months.
To strengthen your SEO, follow these suggestions:
- • Target the right keywords.
- Research keywords used by your potentials, update content, add video and visuals, and focus on answering questions from the target audience.
- • Test how your site works on mobile platforms.
- Ensure that all the necessary settings are applied and everything responds correctly.
- • Increase the page load speed to improve user experience on your site.
- Check out this article to find out more.
Use Facebook Instruments for Business
Facebook is the place where your target audience is likely to spend plenty of time. An average user spends 700 minutes per month on Facebook, so why not to optimize your company’s page? Fill in “About” section. Double-check contact information and address, mention awards, and specify what products you offer.
If you have enough budget, consider starting a paid campaign. It has many advantages, so check out the main reasons why you should try PPC here.
Update Your Email Marketing
Reaching your clients and potentials and using email marketing tools is a good idea. No matter, whether you have everything set up or have to start from scratch, there is always something that you can improve:
- • Increase and segment your database.
- • Revise your strategy.
- • Automate routine tasks.
- • Check and improve email templates.
- • Create and run a new campaign.
For more winning solutions for your project, feel free to contact us anytime.
About the Authors
Promodo team
Marketing department
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