First Steps in Google Adwords Infographics

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Brand Communication: Quarantine Strategy

April 1, 2020

How to change brand communication during the quarantine, and why you should avoid communicating what everyone else is talking about, –  Rustam Aliev, Head of Digital & SMM at Promodo, proves that approaching this complex task is as simple as solving a basic math problem. Let’s imagine that a brand communication strategy during quarantine is Continue reading >

How niche marketing changed in 2019: channels that worked best for ecommerce websites

March 26, 2020

Whenever your ecommerce business is related to selling electronics, food, car parts, or you may own a travel agency or a bookstore business, you need to understand which channels will generate the most revenue and traffic. At the same time, it’s worth keeping up with the peculiarities each segment of the market has. To regularly Continue reading >

8 Steps That Help Business Get Through Crisis

March 23, 2020

Any crisis brings the wind of changes. The coronavirus pandemic has put businesses in completely new working conditions with online retailers being forced to adapt the marketing strategy to existing realities. Regardless of the reasons, crises and recessions are characterised by a number of inevitable attributes: A decrease in demand. Consumers are less inclined to Continue reading >

Net Promoter Score Calculation on the Example of Promodo

March 13, 2020

How to correctly interpret Net Promoter Score survey results and increase consumer loyalty index? What pitfalls you will have to face and how to avoid them, – Alexei Gorovenko, head of the marketing department at Promodo, shares his tips.  Net Promoter Score is the only number that business needs to grow Cost of customer loyalty research Continue reading >

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First Steps in Google Adwords Infographics

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