Friday Catch up: All You Want to Hear on Facebook, Instagram, Google, Oh My!

1If you have been a visitor to our site, you probably know the significance of Fridays. Apart from knowing you won’t have to work for the next two days, it’s the day when we comb the web and let you in on all the juicy action from the digital world. From SEO to social media, and everything in between, we cover the news that matter and bring those stories to you, because that’s just what we do. So, sit back, relax, and enjoy the show.


Instagram Reaches 400 Million Users

2 Well, we all saw this one coming. What we didn’t know is that it would be here so soon. The popularity of the photo-sharing service Instagram has grown by leaps and bounds. Just nine months ago, the service had announced that it reached 300 million users, and now, we have reports that within the same span, the Facebook owned photo sharing app gained another 100 million users, hitting the 400 million mark, which is a big deal, especially when you think of the competition the service faces from other rival companies. Some of the more notable personalities that were amongst the recent 100 million users, are Toni Kroos, a German football player, and David Beckham, we’ll just assume you know who that is.

Facebook Introduces Verified badges for Local Business Pages

3 If you have a local business page on Facebook, you will want to read this. The uber-popular social media outlet, Facebook has decided that all businesses in its local business listings should get a badge of authenticity. The site has already begun rolling out this new feature and will be displaying the new badges on Facebook search results and Pages. According to Facebook’s Product Marketing Manager for Pages, Kirsten Bury, the new feature is geared towards helping people find authentic accounts for local merchants, making it easier for them to connect on Facebook and Pages.

Google Pushes for Speed, Rolls Out AMP-Enabled Search

2015-10-09_17-29_png.jpg(2)If you didn’t think things could get any cooler on Google search, you’re dead wrong. Google, along with Twitter and some 30 publishers, has announced of a project they have been working on called AMP, or Accelerated Mobile Page. As the name implies, the new feature will allows users of mobile devices to search for web content a lot faster than they can currently. According to Google, the service is similar to Facebook’s Instant Articles, but will be used by publishers as an open standard framework, allowing searchers to get information instantaneously via the AMP project. And when Google says “instantaneously”, it isn’t kidding.


The Skinny on Accelerated Mobile Pages

5 If you were paying attention, you’ll probably remember Google’s AMP pages. You do? That’s because you just read about it. If you feel you missed 60 minutes, the whole idea of the new service is to get mobile users more efficient loading speeds when they browse the web on their phone without having to change their mobile internet data plan. Google has partnered up with Twitter and a few publishers to make sure that mobile users get the load speed without juicing out their phone. To do this, Google is using AMP HTML, which is actually a sub-set of HTML and has only specific JavaScript components. It has been designed for mostly reading content and has ad units included too. Without getting into further technical details, the new AMP enabled pages on Google are static, because Google is able to cache, pre load, and pre render the AMP content before the user clicks on it. Pretty smart when you think about it!

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The Top Instagram Accounts to Follow

6 For all the Instagram hunters out there, this information is going to be pure gold. Instagram makes for a very interesting marketing platform, reason being, brands use images to convey a message across to an audience. This also means that many businesses who aren’t yet on Instagram want to be on it, fast. But, the big question is, “where do we start?” You will find the top recommendations on whom to follow on Instagram right here.

Hey, PPC Advertisers! Leverage Your Search for the Holidays!

7 The holiday season can be rough on businesses, especially those who have a hard time trying to pace their marketing budget over the holidays. While most marketers will turn towards their previous data in hopes to find information on getting more revenue flowing this year, there is a better way of going about it this holiday season. For instance, looking at click date revenue reporting abilities for their marketing campaigns rather than just transaction date reporting. If this is all sounding like Chinese to you, not to worry, just read the rest of it here.

Is Using Social Media as Your Only Link Building Tactic a Good Idea?

8 If you believe that social media links are just a signal of popular discussions that don’t really have much juice to pass on, then we are on the right page, and you sir/ma’am, are a smart person. The fact is that there is no substitute for engaging and interesting content when it comes to link building. Researchers at Buzzsumo did what they do best – research on the correlation between shares and links and came up with some fascinating data which actually proves that most SEO gurus out there had it all wrong. Want to know what they found? You can read all about it right here.

What You Need to Know about Content Promotion

9You’ve heard them say it. You probably even know it. “If you have content online, you need to promote it.” That’s all fine and dandy; we all know that content promotion really works, but how are newbies supposed to know how to do it? Well, if you’ve ever wondered about how to promote your content online then there is a place where you will get all the information on content promotion you are ever going to need. And you guessed it- right here.

A Roundup of all the Happenings at APAC September 2015

10If you have anything to do with business, social media, digital marketing, SEO, ecommerce, or mobile search, and you happen to be in Asia then APAC’s digital marketing stats is going to be your ten commandments (for the next few months at least!). It is true that Asia is home to two of the largest growing economies in the world. It is where most of the world’s population is concentration, making it a gold mine for the business minded. This September, APAC released its facts and figures to provide you with some useful insights on the digital trends in the top performing Asian countries. Click here to find out more.

The Ecommerce Usage Stats for October

11October is upon us, the month of Halloween and the time to dress up as your favorite zombie and do whatever. In the world of ecommerce, this is the time when businesses pull up their socks and get down to the brass tacks of how they can build up the strategies that would attract the most customers towards their ecommerce website. This is the time when white hat experts start their offpage SEO strategies that will help them get the results they need. If you want to know what these experts have been up to and how their research can help your online marketing goals, all you have to do is click here.

Social Media: Where are Businesses Going Wrong

12Having a presence on social media is what most businesses vie for, and for good reason. It allows them to reach out to a larger audience and exposes their brand to places they never would have reached otherwise. Whether your business is large or small, the importance of having a social media presence cannot be denied. With so many businesses on social media, it is common to see some of them outperform others while some simply fail to make an impact and fall through the cracks. If you are interested in making your social media campaign a successful one, (and you probably are) then click here to find out more on what you should do and the things you should avoid like the plague while using social media.

The Three Secrets to Using Google Analytics

13Google Analytics is a great tool when it comes to SEO – it’s flexible, it gets you the results you need, and it gets more visitors through the door, of your website at least! But, that’s only when you know how to use it properly. Sadly, for many businesses, that is not the case, which leaves them stuck with an underperforming business website and a tool that just isn’t getting good results. If you are one of those people who feel that way then chances are, you aren’t using Google like you should be. In that case, we recommend you try out these three simple tips to get better results.

What Rand Fishkin Thinks about SEO (and why it should Matter to You)

14If you don’t already know who Rand Fishkin is, shame on you! The founder of Moz recently addressed an audience at the Pubcon Keynote where he highlighted the ways SEOs need to optimize their websites to get better results. Apart from the traditional SEO optimization techniques, Fishkin also spoke of potential ranking factors, what deep learning means for SEO, and other metrics that matter for Search Engine Optimization. If this has at all piqued your interest, click here to read more.

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Effective SEO: Staying Ahead of the Curve

15Traffic and sales. These two words are always a part of the conversation when it comes to SEO. SEMrush has been known to carry out in-depth analysis on all things SEO. From keywords to organic search positions and domains, you will find all you need to know about the ways to stay ahead in SEO in this cool infographic.

How to do Content Re-Packaging the Right Way

16While every marketer and content creator would want to think that the new idea they just came up with or wrote on is one of a kind, there is a good chance that the gist of the message has already been out there. That’s right; all you did was present the same information in a different package. While there is nothing wrong with content re-packaging, there is a certain etiquette to it, a finesse which is why it’s not exactly every marketer’s cup of tea. Here you will find out the ways in which you can carry out content re-packaging, because at the end of the day, everything online is a copy, of a copy, of a copy. Right?

Community Management Training at Pubcon

17Okay, we get it, you want more. Pubcon recently hosted its 2015 event and touched on many matters regarding to business, one of them being community management and customer service. It is true that your online community can either make or break your business, which is the reason why it needs to be taken very seriously by all those who want to smell sweet success. If you’ve just entered the business realm and don’t have a clue on how to make a good impression with your customers, click here to find out more.

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Friday Catch up: All You Want to Hear on Facebook, Instagram, Google, Oh My!

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