Friday Catch-up: news from Google, Twitter, Facebook and most valuable posts on online marketing
The most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Google and Facebook among others. Let’s go over some of the most important events of the week in greater detail.
News and Events
Twitter Launches Music App
Now Twitter users can download the new Music App released by the social network from the App Store. Based on a user’s activity on Twitter, the app will recommend songs and artists. Users will not only be able to listen to the songs directly from the app but also tweet what they are listening to. A Web version of the app has also been released and can be downloaded from music.twitter.com. The app makes use of iTunes, Rdio and Spotify to bring the music to you. Read more at Marketing Land.
Mobile Search Made Faster
The absence of sitelinks when using Google on mobile makes it difficult for users to click on the internal pages of websites they want to visit directly. However, this will no longer be the case with Google Search adding sitelinks to the websites starting from now. Rotten Tomatoes is one of the first websites to have the sitelinks added and you can check them by searching for the website on your mobile. A ‘Quick View’ badge will also be added to the search results in the coming weeks. Read more at the official Google Search blog.
Goodbye Google Affiliate…. Again
Google has announced that it is going to shut down the Google Affiliate Network once again. It has almost been five years since Google shut down its affiliate network only to reopen it under a new model in 2010. But now, Google wants to divert its attention to more important products and services which has led to the affiliate network being shut down. This time it seems this is a permanent move. Read more at Search Engine Roundtable.
New Real-Time Widgets Added to the Google Analytics Dashboard
The dashboard widget for Google Analytics has been around for some time but never has the information been available in real time. This is no longer the case as Google has added four new real-time widgets to the Analytics dashboard. Analytics’ users can deploy these widgets and use them in combination with any of the filters and features available previously to them on the dashboard. The widgets are Geomap, Counter, Table and Timeline and can be added right away. Read more at Marketing Land.
CPA Bidding on Facebook Now
Advertisers would be able to bid for CPA on Facebook now. The leading social network in the world has launched CPA bidding that allows advertisers to run Cost per Action campaigns on Facebook. CPA bidding has gone online and advertisers can use the Ads’ API to find it. However, the feature is still restricted to only three of Facebook’s categories including Page Likes, Links Open and Offer Claims. Read more at Search Engine Journal.
Useful Posts worth Reading and Bookmarking
Use Rich Snippets to Boost Your Google Search Results
Google Rich Snippets are a great tool you can use to improve your Google search results. They can help you improve your ranking considerably but most marketers don’t have any idea what rich snippets are in the first place. Simply speaking, the rich snippets enable you to make your search listings more visually appealing thereby compelling users to click on them. You have to learn about Google Rich Snippets in detail to be able to use them for boosting your search results. Read more at Hubspot.
Top Advanced Segments in Google Analytics for You to Use
Google Analytics is a helpful service from Google but you have to make sure you make the most of it. For this, the custom advanced segments provided to you can help you go more in depth. There are some great advanced segments that can allow you to learn more from the information Analytics provides you. You need to be familiar with them and have a basic understanding to use them. Read more at eConsultancy.
Improving Landing Page Conversion with Great Design Tips
Landing pages play a crucial role in helping you capture leads. Though there are many factors that come into play, the design and layout of a landing page remain the most important components when talking about the conversion rate. Following some golden landing page design tips can enable you to improve your landing page conversion rate considerably. If you feel your conversion rate is low, you can consider altering the layout of your landing page. Read more at Hubspot.
Search and Social Snippets Explained
Search and social snippets is a tool for you to make a great first impression on any user. If your snippets are well-designed and used creatively, there is no reason why you cannot increase the traffic to your website or landing page. However, for that to happen, you need to know what the search and social snippets are made of and how they work. This is why it is important to explain about the different kinds of snippets. Read more at Internet Marketing Ninjas.
Adding Personal Touches to Emails
Are the emails you send not getting the response you are looking for? Adding a personal touch to the emails is a crucial factor when it comes to convincing the reader to open it. Most of the time, people don’t even open the emails that flood their inbox simply because they think it would be a waste of time. Making the emails more personal and relatable for the people would convince them to not only open it but read and respond as well. Therefore, you have to learn to personalize your email communication. Read more at Eloqua.
Solid Tips for Small Businesses
When it comes to information for small businesses on the internet, you will find it in hordes. But often the advice and tips you find are based more on assumptions than on solid, conclusive research. You are better off following tips that have been provided by a writer who has done his/her homework before describing them. To help you out, there are 25 great tips you can follow to take your small business to the next level. Don’t worry; they are based on academic research. Read more at Unbounce.
Removing a Manual Google Penalty for Paid Links
Over the past couple of months, Google has been acting strict with websites that were using unnatural links to get to the top of the search engine rankings. If you had been using paid links and were slapped with a manual Google penalty for it, you need to remove the paid links right away and then send another reconsideration request to Google. The penalty would expire within a couple of weeks provided you have removed the paid links right away. Read more at Search Engine Roundtable.
Using Promotional Gifts as an SMM Tactic
Social media has become the platform of choice for companies looking to expand their target audience. Needless to say, they have gotten the results they were looking for. One of the effective ways to enhance your social media marketing strategy is through promotional gifts. For that, you need to learn what kind of gifts you can offer and how to go about offering them. Read more at Search Engine Journal.
How to Market Your Business on Twitter in 2013
Twitter is one of the leading social networks and a cornerstone of an effective social media marketing strategy. Therefore, you need to keep yourself updated on the tactics and techniques you can use to market your business on Twitter. If you plan to market your business on Twitter in 2013, it would be helpful for you to go through a few tips and tricks before starting off. Read more at Kissmetrics.
Building an Online Community for Your Business
Building an online community for your business could be one of the best ways to boost your SEO efforts in this year. There are several ways in which an online community built around your business can enhance your business’ SEO and take you to the top of the rankings. For that, you need to learn how to build and online community for your business so you can make the most of it. Read more at SEOmoz.
Videos and Infographics of the Week
What Marketers Think of Their Email Campaign
As a marketer, you might feel as though your campaigns are the best in the world and you should be enjoying greater success. This doesn’t seem to be the case with most email campaigns being run by online marketers. Over 60% of them feel that their campaigns are ‘Poor’ or ‘Average’. Even more surprisingly, only 4% consider their email campaigns to be ‘Excellent’. View the infographic at eConsultancy to see the information in more detail.
Save Yourself from a Manual Google Review
Google has been coming down hard on website violating its guidelines and policies. One of the rules you might not be aware of is that if you add many pages to your website in quick succession, it could lead to a manual Google review. Google’s Matt Cutts describes why this might happen and the kind of penalty you can expect. View the video at Search Engine Land to learn more.
Performing Split Testing on Your Search Ads
Constant testing is the key to success in the online search world. This is why you need to keep using different types of testing for analyzing the efficacy of your search ads. Split testing remains one of the most popular forms of testing. There are no less than 26 tips you can use to perform split tests on search ads more effectively. View the infographic about the 26 ideas for search ads’ split testing at Search Engine Land.
Enhancing Online Marketing Success by Eliminating Unnecessary Steps
There are many steps you need to take to enjoy online marketing success. At the same time, there are many steps that are not necessary for it but you might be performing them. You need to take them out of the process to improve the results you generate through your efforts. View the video about the unnecessary steps and how to remove them at SEOmoz.