Friday Catch-up: Hangouts, PPC, and Organic Content… All Under One Roof

1Its Friday again, thank the Lord!

The weekend, well the last day of the week, begins with news from Apple launching products and Google getting into the grocery game. There are also hard actions from Yandex, along with lots of tips for online bloggers, E-Commerce sites, marketers on Twitter, and the list goes on. Happy reading, and have an even happier Friday!

News

Bing Blings Its Keyword Planner Tool

Bing ads announced the launch of t2heir new keyword planning tool for all US accounts on Tuesday, September 8th, 2015. With a lot of cool features, you can now get updates of bids and budgets as well. No need to keep your fingers crossed making wild guesses about what’s trending in keyword searches, you can now use this tool according to your content and narrow down your research by targeting country, state, region, and most used keywords. Read this article by Search Engine Land for more information.

Yandex Penalizes Link Sellers

3Russia’s largest search engine, Yandex, penalized hundreds of websites for selling search engine optimization links to other sites. However, so far only the sellers, and not buyers, have been held accountable for this malpractice. This penalty, called AGS, will subsequently affect the organic rankings of those websites. And the best part is – this was rolled out without any discrimination on the bases of site’s strength or market name. Find out more by clicking here.

iPhone 6 S and More

4Tim Cook, CEO of Apple, held a massive event this week to launch the iPhone 6s and iPhone 6s Plus. But that’s not all. New iPads and Apple TV were also unveiled. All new cool features such as 3D display, 12 MP back camera with video recording option of up to 4k and an extra quick new Touch ID are just some of add-ons on the S series. Overall, Apple enthusiasts nearly broke the internet with their excitement over all the new iGoods. Learn more on TechCrunch.

Tips

Tweet Your Restaurant to Success

5Marketing your restaurant on Twitter is the way to go. Simple and effective, Twitter is a great way to increase your client base. Some tips you can find on how to market your restaurant on Twitter using sound strategies such as keeping your customers engaged every day, schedule dishes and tweet reminder tweets about them, announcing specials every time they’re prepared, inducing competitions to win gift hampers, and more. Read the whole list by Kerlondon for more strategies.

PPC Landing Page Done Right

6An effective 14 points guide created to help you design a PPC landing page that converts makes it easier for you to ensure that your strategies are sound enough and serves the purpose of conversion the way you want. Important considerations such as the type of landing page you are using, whether or not your pages are relevant to your PPC ads, if your graphics are in tune with your PPC ads, and more intricate details as well as mistakes to avoid are covered in this great guide by Search Engine Watch.

E-commerce: Top Blogs To Follow

7Friendbuy, came out with an interesting blog post that shared with online marketers blogs that they should follow to increase their eCommerce game. As we’re all aware, eCommerce has gained strength across the globe and it is connecting businesses with customers from all over the world. It is for this reason why eCommerce can’t be ignored by businesses. Read the post by clicking here.

Organic Gets Results

8Your site’s life and death is no longer decided by where you rank on Google search results. Traffic for sites can be driven in from various different sites. That said, organic search is the best option at the end of the day. The four reasons why organic search results are better despite the various options available include confinements on other options, site stickiness, and more. Find out more by clicking here.

Up Sell And Cross Sell Like A Pro

9Your customers shouldn’t be restricted to what they need, make sure you give them what they want. Revenue generation has been enormous on online stores due to up selling and cross selling. What needs to be focused on though is the point where the customer gets tempted to look for more options on related and slightly unrelated products that they additionally purchase. Is it the product page, shopping cart (Amazon style), checkout, post checkout, or transaction emails? Check out this post by Econsultancy to find out. .

 Focus On Wraps

10Perfect packaging has been an art since the very beginning. It is, after all, the first step to catch the buyers attention. The holiday season is flooded with online shopping for gift items and every year it increases by many folds due to advancements in e-commerce. Packaging plays a vital role in brand image as it entices customers, which further reinforces repeat purchases. Beautiful packaging in accordance to the product, with some additional mini presents, personalized messages, and focus on quality can help your site reap benefits in the long run. Here is how it should be done.

Learn How The Chinese Do It: Baidu Overview

11Being the largest economy of the world, China can never be overlooked while devising any online strategy if you’re a global player. Baidu is China’s search engine and it offers many amazing features that assist and optimize search results for its users. Baidu’s webmaster tools’ five major categories are search appearance, crawling, maintenance & optimization, mobile section, and website components. Each of these are elaborated on and also, why it’s a good idea for other search engines to follow them too are all discussed in this great post by SEMRUSH.

Google Groceries

12Yes, you read that right. Google has now come up with plans to deliver groceries to your doorstep as efficiently as it has produced search results over the time. According to Bloomberg News, San Francisco is one of the two cities where this service has been planned for launch later this year. Partnered with Whole Foods and Costco, the service will be powered by Google Express. For video and article, visit this link.

Don’t Cross The Line While Cross Selling

13Whilst cross selling tends to be a good idea to attract potential customers of a different product while they’re shopping for something else, the products offered for cross selling have to be relatable in a way that doesn’t put your customer off. Finding options of different designs and colors in the T-shirt selection page is totally understandable and helpful, but a variant of surface cleaner is definitely not. Check out these three great methods for cross-selling effectively on product pages by clicking here.

Secrets To A Successful E-Commerce Blogs

14Business growth is important for any entrepreneur, but when the thought strikes that there could be something to make it shine more than it already is beaming well that’s where the idea of a successful e-commerce blog comes in. How you pitch the details about your product have the power to influence current and potential buyers to make purchase decisions and it is important that these blogs are carefully structured to ensure it engages the right target audience and brings more dough home. Read more here

Videos and Presentations

One On One With Elon Musk

15An interview with Elon Musk, the founder of Paypal, SpaceX, and Tesla discusses the life of one of the greatest entrepreurs of the century. Born in South Africa and later moved to the United States of America, Musk speaks about his childhood, education, aspirations  and how he got the idea of coming up with the companies he came up with. In this interesting video, Musk discusses his work experiences, mentors, habits, hobbies, and success story.

Make Money By Blogging

16Conversion Rate Optimization is all about converting your blog traffic into revenue generating traffic. This presentation, on jeffbullas.com, discusses in great length ways that you could implement to increase the visitors on your blog and how to make money through an even better conversion rate. Clarity of your message, credibility, good design, and most importantly call to action are all factors that attract visits and sales through your blog. The presentation also discusses measurements of conversion rates through inquiry forms, telephone calls, E-Commerce transactions, and live chats. Your blog definitely needs to have a strong USP in order to attract visitors and transactions, along with previously stated factors. Furthermore, CRO tips under the heads of Design & Credibility share in depth knowledge and CTAs determines what the do’s and don’ts of attracting visitors on your blog are. Last but not the least, it includes expert opinion on CROs and a podcast of the presentation to reinforce the correct concept too.

Google Webmaster Central Office Hours Hangout

17John Mueller, Webmaster Trends Analyst from Google Switzerland talks about how search results change and reflect with change in content on different sites, duplicate content issues, technical issues where redirect isn’t followed properly or server breakdowns, and how they affect search engine results. If you move to another domain that had issues previously, then you’re inheriting some of the problems too, so don’t move into a broken house. He answers queries of almost all kinds include those that come up about mobile users finding some features too tricky or content quality and much more. Click here for the Google Hangout video.

 

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Friday Catch-up: Hangouts, PPC, and Organic Content… All Under One Roof

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