The most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Twitter, Yahoo and Tumblr among others. Let’s go over some of the most important events of the week in greater detail.
News and Events
Lead Generation Cards Make Twitter Marketing Easier
Capturing leads through Twitter is getting much easier with the introduction of special Lead Generation Cards. As the name clearly shows, the cards have been designed keeping in mind the needs of marketers using Twitter for their campaigns. To put it simply, the Lead Generation Cards make it easier for you to grab users’ attention and get them to sign up as leads. Of course, this improves the chances of conversion and the cost per lead comes down. Read more at the official Twitter Advertising website.
Tumblr Is Now Yahoo’s
Yahoo has gone ahead with its purchase of Tumblr, paying $1.1 billion in cash. Somewhat surprisingly, Yahoo announced that it will try its best not to screw Tumblr up. This was clarified by the statement that Yahoo is going to Tumblr operate independently with its current team, including the CEO retained. So, even though Tumblr is officially a Yahoo entity, it is not going purple. Read more at Mashable.
And now it’s Time for Penguin 2.0
Matt Cutts has announced on his blog that Google is rolling out a new update to its algorithm, titled Penguin 2.0. Cutts has made it quite clear that the update is only going to affect 2.3% of all English language search queries. The same update is being rolled out for other languages as well. In terms of impact, the volume of web spam in a certain language will determine the extent to which its queries are affected. Read more at Matt Cutts’ official blog.
Useful Posts worth Reading and Bookmarking
Top Brands Find Instagram Better than Pinterest
Tools to Make Mobile Marketing Effective
Over 50% of the people are using internet on mobile devices. For a business, it is important to keep up with the changing trends and target its customers through mobile. To do this, there are five great tools you can use which will make your job much easier. Among the tools you can use are MailChimp, Swipely, TextUs.Biz, Red Stamp and of course, Facebook. All you need to do is to learn how to use them. Read more at Mashable.
Key Social Marketing Metrics for Success
Measuring your social marketing success is as important as following a strategy. However, there are so many factors to take into account that the average marketer or manager can get confused. This is why you need to know the key social marketing metrics for success so you can filter out the noise. The metrics you should pay attention to include conversions, unique relationships, user engagement, etc. Read more at Mashable.
Bye-Bye Google Checkout, Hello Google Wallet
Google has taken a step towards challenging PayPal’s supremacy by making certain upgrades and updates to its Google Wallet feature. As a sign of confidence, Google has decided to do away with Google Checkout for good and it will not be available after 20th November. Focusing on Google Wallet will allow Google to bring it to a level where it can challenge PayPal effectively. Read more at Tech Crunch.
Three Key Building Blocks for User Friendly Websites
User friendliness has become a buzz word among the web design circles. Even Google and other search engines are paying more attention to user friendliness to determine the ranking for a website. Therefore, you have to try and make your website user friendly. For this, you can use three key building blocks as a foundation on which to base your web design. These include designing your website for mobile and adding call to actions among others. Read more at eConsultancy.
Making Your Google+ On-Air Hangouts Awesome
Ever since Google+ unveiled the Hangouts feature, they have become all the rage. However, not everyone knows how to hold killer on-air hangouts that deliver the results you are looking for. This is why you should follow the steps required to make your Google+ on-air Hangouts awesome. Preparation is the key but you shouldn’t ignore the other key aspects including the content you want to share. Read more at eConsultancy.
10 eCommerce Product Pages to Die For
When it comes to online product pages, there are many different factors that affect their efficacy. There is no page that you can call perfect but there are several that come close. Even if they are lacking in something, they still have plenty of things you can pick up and apply to your own eCommerce product pages. Among the pages you should check out in detail are Victoria’s Secret, Office Depot, Foot Locker, Estee Lauder and how one can ignore Amazon. Read more at eConsultancy.
Search Enters the Mobile Era
It had been on the horizon but now it seems official. Search is going mobile as can be judged from Google’s announcement that they are going to provide enhanced campaigns on AdWords from July 22nd onwards. This is going to take mobile paid search to a whole new level. It was inevitable but Google has to be applauded for acknowledging the writing on the wall and providing marketers the tools they need for it. Read more at Search Engine Land.
Google+ and Authorship Adoption on the Rise
Among the growing list of things Google takes into account when determining the ranking of a website or blog is the Author Rank. Ever since Authorship was introduced, it has been on the rise with more and more people starting to use it. After all, it has become one of the key factors in improving your search engine ranking. Also increasing is the presence of Google+ in the search results when you type in a query. So sharing content on Google+ and signing up for Authorship is prudent for all marketers and webmasters. Read more at Search Engine Watch.
Web Design Tips for Improving Conversion
Much has been said about how to improve your conversion rate but the key lies in the fundamentals. An effective web design does half the job for you so you should focus on improving the design of your website and gearing it towards improving conversion. There are five key factors that you should particularly pay attention to including avoiding the use of carousels and image sliders as well as summarizing your content and employing Fitt’s Law. Read more at Unbounce.
Can You Buy Loyalty with Discounts?
Offering discounts is one of the ways in which businesses try to attract more customers. But, is the level of loyalty the same as when a customer discovers a business through any other channel and without the incentive of a discount? There are better and more effective ways to attract people and get them to be loyal to your business without offering huge discounts. It is all about learning the best tactics you should be using. Read more at Kissmetrics.
Videos and Infographics of the Week
The Evolution of Digital Content
The use of digital devices for using the internet continues to increase. More and more people are shunning the conventional desktops and laptops and moving towards smartphones and tablets to find what they are looking for online. In the current scenario, it is interesting to figure out how digital content readership is evolving with the times. According to a recent report, there is a definite growth in digital content readership.
Also, mobile consumers are making up over 20% of all web traffic from the world. An infographic detailing the ongoing trends with statistics has been published to make it easier for you to find the information and understand what is going on. View the infographic at Marketing Profs.
Improving the Ranking of Older Content
Content you have posted ages ago will have delivered its purpose. Initially, the keyword you used would have driven the traffic you were looking for and if you are lucky, you would have gotten the conversions you wanted. Yet, even though it may be ranking decently, it is not going to move upwards in the ranking. In a world where the #1 spot is so coveted, you need to learn how you can get content you posted some time back to the top. You can get the tips from this week’s Whiteboard Friday video. Watch the video or read the transcription at SEOmoz.
Is Google Delivering Optimum Search Quality?
Google has been hooting the trumpet about how it wants to improve the quality of search results it delivers and make them more valuable to the users. However, the signals the search engine is using are subjective in nature and cannot be relied upon to deliver optimum search quality. Matt Cutts, Google’s SEO mastermind, explains in a video how things work and how SEO experts should stop worrying about the quality of Google’s search engine results pages (SERPs). Watch the video on YouTube.