Friday Catch-Up: Microsoft Backs Google, Saying Revenge Porn is NOT COOL!

1There’s something special about this Friday, and if you listen closely, you will hear the shrieks of a million porn uploaders and pervs screaming at the top of their lungs.

Yes, this week’s news section has a sweet surprise for all internet users who cringe at the thought of revenge porn.  Along with that, Facebook and Google are ruffling some feathers again, but the biggest hero of today’s edition of Friday Catch-Up is Microsoft. Hurry up and scroll on down to read what this controversial piece of news is all about.

News & Updates

Microsoft Attempts to Cleanse the Internet

2Google has been making efforts to cut off access for users to revenge porn, and this week, Microsoft joined the battle as well. Taking a huge step towards eradicating such illicit content from the mainstream online world, Microsoft has decided to start killing it in Bing search, OneDrive, and the Xbox live networks which lead users to revenge porn. The move is quite similar to the changes that Google made in June, and users posting pictures or videos of ex girlfriends or boyfriend without their approval will now be held accountable for their actions. These changes are being made in efforts to reduce the trauma that people have to face when such incidents take place. Read more about the great development here: Mashable

Panda 4.2 is Finally Here

3Google has recently announced that the Panda refresh has already begun, and will be rolled out over the span of the next few months. This roll-out is taking place at a very gradual and slow pace, which is why it was not noticed by many. Even though implementation of the algorithm will be site-wide, due to the gradual roll out, some webpages may not see any results instantly. The last Panda refresh was almost 10 months ago, and a lot is expected for the update. Read more about the roll-out here: Search Engine Land

Facebook Will Now Allow Video Targeting

4The video ante of Facebook has been upped in combination with the implementation of newer tools which will help users target their video content to specific audiences. The content creators marketing and advertising on Facebook will now be able to specifically target different people based on age groups, gender, language and location. This great move is helping users control their audiences for video content very systematically, and more information on the update is available here: The Drum

Useful Posts

Inflating Your Revenue Sources

5Any business looks at revenue inflation as a massive task, and even some of the most successful small and large businesses have often felt like they are trying to squeeze blood out of a stone. However, there are simple tactics and strategies that can be used to expand your source of profits and help your company grow, and only by implementing such tactics and plans can one dramatically improve their revenues. Read more: Business.com

Improving Ecommerce Category Filters

6Filtered navigation on Ecommerce website allows users to find products that they’re looking for without wasting time scrolling through items that are irrelevant to them. This helps in improving the shopping experience and boosting revenues and sales. How successful the filtered navigation on a website is can be assessed by measuring the results that it manages to get. The navigation should always be prompt and easy to use so that people find what they are looking for without any hassle. Read about how you can improve your filtered navigation here: Practical Ecommerce

Ecommerce Experts Sharing insights on Increasing Revenues

7A number of Ecommerce stores have shown how you can increase your company’s revenues and every business is looking for details that let them incorporate the things that these stores are doing right. Increasing your sales is never an easy task, and more often than not, a lot of work is required before you can actually start seeing some viable results. A number of experts share their insights and talk about how revenue increments can be brought about with relative ease here: Receiptful

 

Learning to Market on LinkedIn

8

Many online franchises that provide people with helpful content have been trying to find the right marketing strategy for LinkedIn users, but when compared to social media networks like Facebook, LinkedIn is often left on the sidelines waiting for its turn. The truth is that this network has a lot of promise and potential, but information regarding how you can succeed on this platform is very limited. Follow this link to find a great post which brings together all the knowledge that we have about Linked Marketing: BufferApp

Recommending the Right Fashions for online Shoppers Individually

9Polyvore has come up with a new competitive personalization system that bases its search on items that the customer has viewed and liked in the past, products that complement the product that they searched for and their usual preferences. The system calls out to fashion brands and clothing retailers to integrate the system into their models or strategies, since it has received a very positive response in delivering highly personal experiences to online consumers. Read more here:  Internet Retailer

YouTube Integration and Google Analytics Guide

10Many people face difficulties in integrating their YouTube channels to Google Analytics and often get lost in the process. Google Analytics offers you some great insights on the traffic that your page is receiving, the kind of customers, how often they respond well, and so on and so forth. Information that you extract from Google Analytics can help your business go a very long way, and this guide makes Google Analytics integration so much easier. Take a look: Optimize Smart

Optimizing your Site for Every Stage of the Buying Cycle

11If you have spent some time in the marketing industry, you are already aware of the cold hard fact that you can’t EVER force people to purchase from you. No matter how good your website is, the best method for conversion is through inspiring or convincing the customers, rather than pushing them to make eager spending. But why not? Read more to find out: Kissmetrics

Analyzing Magento Customer Behavior

12The best way to make your brand secure a reputed and lovable position in the customers’ minds is by understanding how they behave when interacting with your brand. When any average business owner hears words like “cohort analysis”, they immediately think of piles of reports and work mess that will be almost impossible to handle. Most business owners are left clueless about where they should start and what best practices should they implement. This post offers some great tips on how you can understand and even read between the lines of consumer behavior to increase your sales: Promodo

User Experience Design of the Flawless CTA button

13Buttons are some of the most useful form of a call to action, and they are equally important as elements of the entire user experience design. If you do not place buttons to direct users to different pages, your conversion rates may start suffering gradually. This post will explain everything you needed to know about creating great call-to-action buttons and how they should be designed. Take a look: Designmodo

Presentations and Videos

Follow the Best PPC Experts in 2015

14Staying updated about the world of PPC is not an easy task, and everyone is aware of how the process needs to be simplified. There are a number of people in the industry who are consistently trying to renovate and reinvent PPC and following these personalities can bring you a lot of valuable insights. Following experts of the field can help you accumulate required skill sets and stay informed about all the latest developments and trends. So check out this post and make sure you follow these expert professionals to benefit from their knowledge: White Shark Media

Using Highly Creative Campaigns for SEO

15SEO has evolved drastically over the past five years, and what was a best practice four years ago has now become an error from the integral cog of the SEO machine that it used to be. Highly definitive parameters have been developed for good SEOs to make it easier and more reliable for businesses and online users alike. So check out these slides to learn all about the evolution of SEO and how you can make it work for yourself in 2015: Slide Share

Spring Breakers and Strike Fighters

16In another Whiteboard Friday edition, Rand discussed content issues that people face with videos like getting ranked or indexed. The tips that he provided raised many questions, and if you’re looking for answers on the same things, this one is especially for you. Read this interesting post from Youmoz here: MOZ

 

 

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