Friday Catch-Up: Most Important News and Posts about SEO and Online Marketing This Week (5)
Friday Catch-up is a section of our blog, which is aimed at providing all important information in the field of online marketing and SEO. Every week, we will bring highlights of all significant happenings to you guys and also share some useful information and advice. So here is a brief recap of the second week of February.
News and Events
Simple Solution for Updating Multiple Videos
There are times when you have to update multiple videos at once. Going over each video one by one is time consuming and a major hassle. To ease your troubles, there is a tool available which you can use. Bulk Actions is the tool you can use to update a number of videos at the same time. You can make different changes to each video and update them all at once.
All you have to do is select the videos you want to make changes to, select Actions and then click on Advanced. Choose the action you want to perform to each video and submit. You don’t even need to stay on the page to complete the changes. Open a new tab or a new video and continue your browsing. Read more at YouTube Creator.
Google Modifies AdWords for Mobile Campaigns
Google has announced a new set of changes to be made to AdWords. According to the statement, Google is planning to take AdWords for mobile to the next level. At present, AdWords can be used on mobile devices but the results are not up to the mark. Google is trying to make managing your mobile campaigns easier while also increasing the chances of converting leads and making more sales through the new changes. Read more at Search Engine Journal.
Quarter of a Million Hacked Twitter Accounts Get New Passwords
Twitter recently uncovered a live attack in which the account security of several users was compromised. While they were able to halt the attack when it was in progress, they changed the passwords of the accounts which were attacked. The precautionary measure was taken to make sure none of the users’ personal information was stolen. Around 250,000 Twitter users have been emailed the new login details. Read more at Search Engine Journal.
Google Overtakes Naver in South Korea
Most people on this side of the Atlantic have not heard of Naver. It is to South Korea what Google is to the US, i.e. the leading search engine. For the past several years, Naver has been used more frequently by South Koreans than Google. In fact, Google has been trying to break in and capture the market there but failing each time in its pursuit.
However, a new report shows that Google has gone far ahead of Naver in South Korea. Though there has been no official word from either company, the data shows Google comfortably beating Naver. The data needs to be verified before it can be said to be true. Read more at Search Engine Land.
Google Planning UI Design Changes
Google can’t sit idle even for a little while. Just when you think they have had enough of the changes and updates, they come up with something new. This time round, some users discovered Google testing out new user interface changes which may be implemented in the near future. One of the major changes evident was bigger URLs being displayed in the search engine results. Read more at Search Engine Roundtable.
Useful Posts worth Reading and Bookmarking
Great Blogs for Reading about Inbound Marketing
Do you want to learn about inbound marketing? There is no dearth of information related to inbound marketing on the internet but searching for it can be a hassle for you. The best resource for finding information is through blogs. Constantly updated and featuring fresh content, there are at least 39 great blogs you can read to learn about inbound marketing to make full use of it. Read more at Hubspot.
Find Inspiration for Link Building Search Queries
It is easier to lose motivation and inspiration when working on link building search queries. After all, it isn’t the most exciting aspect of online marketing or SEO. If you are not getting the results you are looking for from the link building search queries you have been using, it is time you stepped up your game and start using the 3 best tools available online. Read more at Internet Marketing Ninjas.
Where Should the Landing Page CTA Go?
When it comes to making a landing page, the smallest thing can make all the difference. You have to make sure each and every aspect of your landing page is perfectly in sync and that visitors aren’t distracted and tempted to click away. One of the many issues you need to address is the position of the CTA. Now, there are virtually endless options for you to select from depending on the design and layout of the landing page but you have to get the positioning right else you wouldn’t get the results you want. Read more at Unbounce.
How to Get Conversions through Copywriting – The Geniuses Speak
Have you ever wondered how you can change your copywriting technique to get the maximum conversions? Some copywriters aren’t aware of the fact that the way they write the copy influences the reader to make a buying decision. Hence, following the techniques for effective copywriting is a must so that sales can be maximized. 10 bonafide geniuses have provided their viewpoints on how to write copy to get more conversions. Read more at Unbounce.
Mobile Keyword Research 101
With each passing year, conducting keyword research is becoming more and more technical. You have to keep pace with the constant changes and new techniques which are being introduced. Else, you wouldn’t be able to carry out proper research and fail to find the best keywords for yourself. Same is the case with mobile keyword research. The considerations are difference hence you need to learn how to do mobile keyword research through the most effective techniques. Read more at Search Engine Land.
New Facebook and Foursquare Features for Businesses
The growing merger between businesses and social media platforms makes it imperative for entrepreneurs to stay on top of the changes and updates which are made. Some new features have been introduced for Facebook and Foursquare which you can use to grow your business. For that you need to get the best tips for doing so. Read more at Search Engine Land.
Enhance Your Q&A Strategy through Google Analytics
Many websites use Q&A strategies but don’t know how to do so effectively. Among the many functions Google Analytics can perform for you are enhancing your Q&A strategy. However, for that you need to know exactly what you need to do and how you have to use Analytics. Read more at SEOmoz.
Unlocking the ‘Not Provided’ Keyword in Analytics
The ‘Not Provided’ keyword is becoming a headache for online marketers and advertisers. They are unable to find the best keyword to use for their business as often it is not provided to them. Now, you have a way to unlock the ‘Not Provided’ keyword. When using Google Analytics, you will be able to find the best keywords you can use for your business or website to drive traffic and customers. You get to see what Google doesn’t want you to see. Read more at Kissmetrics.
Creating Topnotch Visualizations and Infographics
If you are looking to create topnotch visualizations and infographics, you are better off using the tools available to you. Else, you would have a hard time working out the finer details for doing so. There are no less than 10 great and effective yet easy to use tools for creating visualizations and infographics which you can use. Read more at SEOmoz.
Videos and Infographics of the Week
Is Advertising Exaggerated?
It is Super Bowl time. It is that time of the year when people invite their fans to watch the game at home. The atmosphere is that of a party and for most people, it has become an annual ritual. One of the most important yet ignored aspects of the Super Bowl is advertising. After all, this was the program which finally got networks million dollars a minute for advertising!
This is a relevant time to pose a question regarding the relevance of advertising and whether it is exaggerated. According to an infographic, over three-quarters of the people believe that advertising is exaggerated. Whether you agree or disagree, check out this infographic on Hubspot to learn more.
When you search for Matt Cutts on Google, you see the image of a smiling person appear next to the link to his website. Have you ever thought how you can get there too? This is the magic of Google Authorship. You can view a video to learn how you can establish Authorship and get your face there. See Matt Cutts and Othar Hansson speaking about establishing Authorship in this video on Search Engine Journal.
Is PageRank Here to Stay?
Is Google ever going to remove PageRank from the Google Toolbar? This is a question best answered by Google and they have done so. Matt Cutts addresses this important issue and talks about it in a video clarifying Google’s stance on the matter and what it plans to do in the future with regards to PageRank. He also makes it clear why Google is persisting with PageRank despite repeated criticism that it serves no purpose at all. Watch the video at Search Engine Land.