The most anticipated day of the week is finally here! And with it, as usual, is our Friday Catch-UP. This week we’ve got news from Google and Twitter among others. Let’s go over some of the most important events of the week in greater detail.
News and Events
Search Ads Trademark Policy Updated on Google AdWords
Using trademarks as part of ad copy on for Google ads has long been a contentious issue. Google had prevented marketers from bidding on keywords which are trademarked by other parties. AdWords didn’t allow advertisers to use trademarked keywords in certain regions including Australia, Brazil and South Korea. In a recent update, Google AdWords has removed all restrictions on the search ads trademark policy. Marketers can use keywords even if they are trademarked to target potential customers. Read more at Search Engine Roundtable.
Get Google Translator Offline
Google Translator is now available offline to Android users. Whether you are visiting a foreign land or just want to learn the meaning of a word in an alien language, you can use the app on your smartphone or tablet. The best part is that you don’t even need to be connected to the internet to do so. Google is launching offline packages for its Translator app. The users would be able to use it offline and receive support for up to fifty languages, spanning from Arabic to Spanish. Read more at Inside Search.
Opt-Out Tool Added to Google Webmaster Tools
For some time, Google has provided webmasters with the option to keep their website out of the search engine results. Google has now expanded that feature to allow webmasters to ‘opt out’ of their content showing up on Google Shopping, Local Search and other services. The opt-out tool is now part of the Google Webmaster Tools. Once you select it, Google will remove your content from the services you opt out of within 30 days. Read more at Google Webmaster Central.
Google Puts Blocked Sites Feature to Rest
A couple of years back, Google unveiled a feature which allowed users to block any unwanted websites they didn’t want using Google Search. At the end of last year, the feature was found to be not working anymore. It seems that Google has taken an about-turn on its stance regarding providing searchers with the option to block any sites they want. They have now discontinued the Blocked Sites feature for good. However, a Google Chrome extension is still available through which you can block websites. Read more at Search Engine Roundtable.
New Webmaster Features for Managing Website Verifications
Google has made some additions to the Webmaster Tools for managing website verifications. Using the new features, webmasters would be able to have a better control over the website owners. The new features include the option of hiding the method of verification before deeming a website owner unverified. Also, the method used for verification is made visible to the webmaster. Read more at Google Webmaster Central.
Useful Posts worth Reading and Bookmarking
How to Manage Your Online Reputation
There is a wealth of information about online reputation management available only. The sheer volume of it makes it difficult for the average marketer or online businessperson to separate fact from fiction. This is why you need to have a clearer idea of the importance of managing your online reputation and the dos and don’ts of online reputation management. This way, you can maximize your sales potential and improve profitability. Read more at Kissmetrics.
Live Tweeting Like a Pro
You would have seen how some people attend an event and live tweet the happenings around them using Twitter. For some, it seems beside the point. It is important that they understand the importance of live tweeting. More importantly, they need to know the best ways to live tweet. Also, it helps to known the reasons why people are apprehensive about live tweeting. That could help them become a live tweeting pro and they would be able to make the most of it. Read more at SEOmoz.
Forget Google Alerts, Use Talkwater
Google Alerts has been under criticism from all quarters, and there are reports that it is broken. In such a situation, you should know the best alternative you can use to avoid being stranded by Google’s service. Thankfully, there is a viable and reliable alternative to Google Alerts which you can use without thinking twice: Talkwater. Based in Luxembourg, the service utilizes most of the sources which Google Alerts uses. While there may be a cloud over its usability, it is the closest you get to a Google Alerts substitute. Read more at Search Engine Land.
Online Gambling Market in the UK Balloons to £2Bn in 2012
The people in the UK have taken to online gambling big time. Though it has been popular for quite some time now, the market has been growing exponentially over the past couple of years. With horse racing the most popular sport for betting, the online gambling market in the UK has grown to £2bn in 2012. A recent study conducted breaks down the growth in the online gambling market to give you a better idea of which betting platforms and events are the most popular. Read more at eConsultancy.
Should You Create a ‘Thank You’ Page
The process of capturing a lead and then converting it can be a long and tedious one. The person has to go through several webpages before he/she is brought to the landing page to complete the deal. Often marketers add a ‘Thank You’ message at the bottom of the landing page. However, a better idea would be too create a separate ‘Thank You’ page your visitors would end up on. There are many good reasons for this, most of all that it doesn’t take much to create a ‘Thank You’ page. Read more at Hubspot.
Why You Must Use Agile Marketing to Improve Conversion Rates
Agile marketing is a well-known concept but one which most marketers don’t pay much heed to. Apparently, they are giving it the cold shoulder to their own detriment. You should know the value of agile marketing and how it can improve the conversion rates for your campaign. Most importantly, agile marketing is the ideal method to use for big testing in organizations. It is worth giving a shot. Read more at Search Engine Land.
Leading Retail Websites Getting Slower
A report has shown that the loading time for the top retail websites on the internet is increasing instead of coming down. According to the information provided, the average time taken by a retail website to load is 7.25 seconds. Compared to December 2011, the loading time has increased by 22%. Back then, on average a retail website loaded in less than 6 seconds. To make the results conclusive, different internet browsers were used for the testing phase. The report also mentioned that Mozilla Firebox is better than Internet Explorer and Google Chrome when it comes to loading retail websites. Read more at Marketing Land.
Why Controversial Content Goes Viral
Have you ever wondered why sometimes the most controversial online content becomes popular and goes viral? A study has been conducted at the Wharton Business School to find out the reasons behind this phenomenon. The report breaks down the reasons into several categories to make it easier for you to understand. Read more at Unbounce.
Perfecting Your Social Media Cover Photo Dimensions
Pictures speak a thousand words, and this is true in the case of social media marketing as well. This is why you need to make sure the photos you upload to the various social networks are of the right dimensions. Some social networks actually do the job for you and resize your images. However, in most cases, you need to select the social media cover photo dimensions on your own. Hence, you need to learn the basics of getting it right. Read more at Hubspot.
Videos and Infographics of the Week
Using Personalized User Data for SEO
This week’s video covers an area of particular interest for SEO marketers. The leading search engines provide them the personalized user data based on the search and browsing activity of the people. However, marketers don’t usually have an idea of how they can use the personalized data for SEO purposes. That is what you get to learn through this video including some valuable insight on using the user data you obtain for your SEO campaign. View the video at SEOmoz and learn about the intricate link between personalization and SEO.
Landing page optimization (LPO) is an art in itself. You need to learn the ropes of optimizing a landing page if you want to run a successful online marketing campaign. Sometimes, getting a grip on LPO can be difficult for the average marketer. This is why it is better to learn about it using visual aids. An infographic thus becomes the perfect medium for communicating the entire process of LPO and how you can get set about doing it. View the infographic about landing page optimization at Unbounce.
Best Infographics of the Week
Infographics have become one of the best mediums for communicating information online. This is why you see many new infographics being created and published week after week. This week’s collection of the top six infographics is diverse yet built around mobile devices’ usage. You can find valuable information on mobile trends in developing markets and the social influencers which have the most impact on people among other engaging and interesting content. View the best infographics of the week at eConsultancy.