Friday Catch-up is a new section of our blog, which is aimed at providing all important information in the field of online marketing and SEO. Every week, we will bring highlights of all significant happenings to you guys and also share some useful information and advice. So here is a brief recap of the third week of January.
News and Events
Google News Shows Weather Now, However….
Google has added weather to its News page. Now users can check the weather in the location they are at by opening up Google News. However, a few errors have been reported already in the weather tab. According to a user, the weather shown was of a different city than the one he was in at the time. Also, there have been some complaints regarding the fact that the weather is displayed in Fahrenheit and not Celsius. There is no way to change this. Google is reportedly looking into the matter. Read more at Search Engine Roundtable.
Facebook Unveils ‘Graph Search’
There had been some rumors regarding an announcement Facebook had said it would make. They obliged by unveiling an updated search feature which enables people to make new connections and get in touch with existing ones. The feature, called Graph Search, allows users to look for other users they can connect with. They can type in terms like ‘friends who live in California’ instead of keywords. An official blog post by Facebook has explained Graph Search in more detail. Read more at Search Engine Journal.
The ‘My Best Day Ever’ Doodle 4 Google Competition
Google has announced the theme for its annual Doodle 4 Google competition. The theme for the competition, the 6th one to be held, has the theme ‘My Best Day Ever’. Children who are studying in grade K to 12 can participate in the competition to win a $30,000 college scholarship. The school the child is from will also receive a technology grant of $50,000. The last date of submission is March 22nd with May 1st being the date when the voting begins.
The winning Doodle would be announced on May 22nd, with the winner flown to New York for the ceremony. Needless to say, the winning Doodle would be on the Google homepage on that day. Read more at Search Engine Land.
New Facebook Search Different from Google Search
Facebook has revealed the Graph Search which is its answer to the uber-popular Google search. However, the two are quite different in terms of how the users can search for things and people. Google shows up web pages and websites in the results but Graph Search is used for finding connections. With over 1 billion people on Facebook, building connections between users is becoming difficult. Unlike Google search which shows links, Graph Search would show content users have ‘Liked’.
The other major difference is that you don’t need to put in keywords to look for people, places, etc. The users can simply write ‘friends who like Star Wars and live in LA’ in Graph Search and the results will show up. Of course, the success of Graph Search depends on the continuous growth in number of users and content posted on Facebook. Read more at Search Engine Land.
Useful Posts worth Reading and Bookmarking
Seven Tips for Your Anchor Text Link Strategy in 2013
Beware Google’s Penguin and Panda guidelines and improve your anchor text linking to ensure you don’t get on the bad side of the search engine. Websites that have been using the same way to create anchor text links as before the regulations are vulnerable to facing penalties. They have to follow tips like avoiding excessive anchors to the homepage of their website and only using contextual anchor links. Creating an effective anchor text link strategy for 2013 is the right solution. Read more at EConsultancy.
How to Use Product Videos in eCommerce
Generating leads for an eCommerce might be an easy task but converting them into sales is not. There are many ways of doing this and one of the most effective ones is using product videos. Yet, the videos are useless if not used in the right way. This is why eCommerce websites need to learn the tips for using product videos for eCommerce. Read more at EConsultancy.
A Checklist for Viral Content
You have written a blog and intend to take it viral. But do you know why content go viral? It is not just plain luck which takes content, in any form, to millions of people across the globe. There are many factors which come into play including length, level of interest, emotional connection, etc. You should peruse the checklist for viral content to ensure your content goes viral. Read more at SEOmoz.
A Case Study for Using Post-Penguin Anchor Text
Like most people working over the internet, Google’s Penguin caused panic and mayhem. Most of the people didn’t even realize what Penguin actually is, just the fact that it made their job more difficult. A case study for using anchor texts to create a website in the Post-Penguin era has been published online to help you understand how Penguin works. Read more at SEOmoz.
Google Highlighter Doesn’t Like Duplicate Content
Google had unveiled the data highlighter tool just over a month ago to make developers’ lives easier. They can use the tool to highlight any part of the website’s code they want. However, it has been discovered that the highlighter may not work if a piece of content had multiple canonical URLs. Google has tried to explain the issue and for now, webmasters have to select the one URL they want Google to track. Read more at Search Engine Roundtable.
Reasons Why Your Social Media Campaign Could Fail
Social media networking is a blessing for businesses as they could target customers through Facebook and other social networks. However, it isn’t a magic formula. It is a strategy which has to be implemented perfectly to work. This is what some businesses fail to understand and aren’t able to utilize social media networking to its potential and their campaign fails. The probable reasons for this include one-way communication and being overly promotional. Read more at Search Engine Journal.
Formulas for Creating the Perfect Landing Page Headline
No need to fret over coming up with the perfect headline for your landing page. You can follow some simple formulas which will help you come with the best possible headline. You can either promise the readers something or compare your product/business with your competitors. There are five such formulas you can use which deliver results. Read more at Unbounce.
Track the Most Popular YouTube Videos with 3 Great Tools
You would have wasted many hours on YouTube and would be willing to waste a lot more. There is just so much content on that website that one can get lost in there. If you want to enhance your YouTube experience, you can use 3 great tools to help you keep a tab on the most popular videos. They include VidStatsX, YouTube Stats and Trends Dashboard. Read more at Internet Marketing Ninjas.
Did Google Change Your Title Tag?
One could spend a lot of time coming with the best title tag and Google changes it. Google had announced they were trying to improve the title tags and that quest is still going on. There has been no official word from Google on the matter but users have been seeing brand names being removed from their title tags among other changes. Read more at Internet Marketing Ninjas.
Top 5 Website Navigation Mistakes
Making your website user-friendly is the key to increasing the traffic and making more sales. However, some designers commit navigation sins which drive people away. For instance, not following the standard layout for websites, which is vertical on the sides and horizontal doing the middle, is one of the errors websites make. Read more at Kissmetrics.
Beware of Adjectives in Your Marketing Content
Excellent, great, the best…. These are common adjectives used to describe products and businesses in marketing copy. Yet, copywriters constantly face the dilemma of choosing the right adjectives. If the wrong adjectives are used, it could drive readers away. So, why not write adjective-free copy? It is quite possible. You only have to put your mind to it. Read more at Kissmetrics.
Video and Infographics of the Week
A Social Media and Sports Hybrid
There is no doubt that sportspeople are among the most well-known people in the world. They have fans around the world, people who might not even have seen them in person. Unsurprisingly, the fandom enjoyed by sports stars has carried on to the social networks where there fans ‘like’, ‘follow’ and ‘share’ content about their favorite athletes. Yet, which of the sports stars is a champion on social media and who are the losers? See for yourself in this infographic on EConsultancy.
Ad Placements to Make You Laugh
Ad placement has become a major part of online advertising. Businesses look to have their ads published on the most popular websites like YouTube, Facebook, etc. In the race to get more ads published, context is often thrown out of the window. This results in some horrible ad placements which make the viewer laugh rather than convincing him/her to buy the products being advertized. See some of the worst ad placements in this infographic on EConsultancy.