How You Can Control Your Account Balance in AdWords Using Script

Probably, you have heard that a PPC campaign can easily exceed your initial budget and stop unpredictably when you do not expect this to happen. Indeed, marketers along with PPC specialists should control advertising budgets and understand when their accounts require replenishment. The solution we offer involves using JavaScript. Just show it to your PPC specialist and control your account balance with ease.

Some details first. In April 2017, AdWords Scripts has started to support a new feature, BudgetOrder. It allowed you to get information about your account’s budget limits, credit budgets, and other useful data related to your account replenishment. More updates from about using AdWords Scripts are to be released soon, as our colleagues report from Adwords Scripts Workshop.

This update facilitates the work of PPC specialists because they can calculate the account balance in advance, thereby avoiding account downtime. This is especially important if you replenish an account with a money order in a bank when the transfer can take a few days.

The balance is calculated from the budget limit of the account itself. The system deducts campaign expenses for the entire time period from a number of all replenishments of the account, considering the funds that AdWords returned for invalid activities. As a result, you get more accurate account balance, as compared with the standard interface, because the money is withdrawn in parts during the day, not instantly.

The following script is written to control the balance of the budget. Basic settings of the script include:

  • • Limit is a minimum balance of funds that you want to be notified about.
  • • Days are a number of days before the completion of the balance that you want to be notified about.
  • • Alert-type allows selecting a limit value or a remainder or a number of days.
  • • IncludeVAT means that VAT is included in the accounts. VAT is charged at the end of the month and it is important to take into account when controlling the budget.

The script:

function main() {
  
  //Script settings 
  var days = 7; // A minimal number of days before the notification is sent
  var alertLimit = 1000; // A minimal budget when the notification is sent
  var email = [‘login@domain.name]; // Adding emails of people who will receive the notification
  var alertType = true; // true – notification about a low budget with the value false – when a number of days is
  var includeVAT = true;
 
  var budgetOrder = AdWordsApp.budgetOrders().get().next();
  var SpendingLimit = budgetOrder.getSpendingLimit(); // General account limit
  var adjustments = budgetOrder.getTotalAdjustments(); // Refunds to the account
  
  var Spent = AdWordsApp.currentAccount().getStatsFor('ALL_TIME').getCost(); // Expenditure for the entire time period
  var lastWeekSpent = AdWordsApp.currentAccount().getStatsFor('LAST_7_DAYS').getCost(); // Expenditure for the last 7 days
  var thisMonthSpent = AdWordsApp.currentAccount().getStatsFor('THIS_MONTH').getCost();
  var vat = thisMonthSpent * 0.2;
  
  if (includeVAT) {
    SpendingLimit -= vat;
  }
  Logger.log(vat);
  
  if (adjustments == null) {
    var remainingBudget = SpendingLimit - Spent;
  } else {
    var remainingBudget = SpendingLimit - (Spent + adjustments);
  }
  Logger.log("Account balance - " + Math.round(remainingBudget));
  if (alertType) {
    if (remainingBudget < alertLimit) {
      sendSimpleTextEmail(email);
    }
  } else {
    
    var limitsDays = remainingBudget / lastWeekSpent;
    if (limitsDays < days) {
      sendSimpleTextEmail(email);
    }
  }

  function sendSimpleTextEmail(mail) {
    MailApp.sendEmail( mail,
                      'Minimum budget balance! ' + AdWordsApp.currentAccount().getName(),
                      'Your account is running low. Make a payment!');    
  }
}

Script settings are easy to apply. Remember that this script should be run at the account level, not the Client’s Center. It is also recommended to use the script in accounts without a credit line because there is a difference in the method of balance calculation.

Use this script and get the most of your PPC campaigns!

If you need a more complex solution, do not hesitate to contact us anytime.

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