How You Can Control Your Account Balance in AdWords Using Script

Probably, you have heard that a PPC campaign can easily exceed your initial budget and stop unpredictably when you do not expect this to happen. Indeed, marketers along with PPC specialists should control advertising budgets and understand when their accounts require replenishment. The solution we offer involves using JavaScript. Just show it to your PPC specialist and control your account balance with ease.

Some details first. In April 2017, AdWords Scripts has started to support a new feature, BudgetOrder. It allowed you to get information about your account’s budget limits, credit budgets, and other useful data related to your account replenishment. More updates from about using AdWords Scripts are to be released soon, as our colleagues report from Adwords Scripts Workshop.

This update facilitates the work of PPC specialists because they can calculate the account balance in advance, thereby avoiding account downtime. This is especially important if you replenish an account with a money order in a bank when the transfer can take a few days.

Got tired of low conversions?

Our certificated experts know how to optimise your Google AdWords campaigns so that conversions increase by 35%

By clicking this button you agree to our terms & conditions

The balance is calculated from the budget limit of the account itself. The system deducts campaign expenses for the entire time period from a number of all replenishments of the account, considering the funds that AdWords returned for invalid activities. As a result, you get more accurate account balance, as compared with the standard interface, because the money is withdrawn in parts during the day, not instantly.

The following script is written to control the balance of the budget. Basic settings of the script include:

  • • Limit is a minimum balance of funds that you want to be notified about.
  • • Days are a number of days before the completion of the balance that you want to be notified about.
  • • Alert-type allows selecting a limit value or a remainder or a number of days.
  • • IncludeVAT means that VAT is included in the accounts. VAT is charged at the end of the month and it is important to take into account when controlling the budget.

The script:

function main() {
  
  //Script settings 
  var days = 7; // A minimal number of days before the notification is sent
  var alertLimit = 1000; // A minimal budget when the notification is sent
  var email = [‘[email protected]]; // Adding emails of people who will receive the notification
  var alertType = true; // true – notification about a low budget with the value false – when a number of days is
  var includeVAT = true;
 
  var budgetOrder = AdWordsApp.budgetOrders().get().next();
  var SpendingLimit = budgetOrder.getSpendingLimit(); // General account limit
  var adjustments = budgetOrder.getTotalAdjustments(); // Refunds to the account
  
  var Spent = AdWordsApp.currentAccount().getStatsFor('ALL_TIME').getCost(); // Expenditure for the entire time period
  var lastWeekSpent = AdWordsApp.currentAccount().getStatsFor('LAST_7_DAYS').getCost(); // Expenditure for the last 7 days
  var thisMonthSpent = AdWordsApp.currentAccount().getStatsFor('THIS_MONTH').getCost();
  var vat = thisMonthSpent * 0.2;
  
  if (includeVAT) {
    SpendingLimit -= vat;
  }
  Logger.log(vat);
  
  if (adjustments == null) {
    var remainingBudget = SpendingLimit - Spent;
  } else {
    var remainingBudget = SpendingLimit - (Spent + adjustments);
  }
  Logger.log("Account balance - " + Math.round(remainingBudget));
  if (alertType) {
    if (remainingBudget < alertLimit) {
      sendSimpleTextEmail(email);
    }
  } else {
    
    var limitsDays = remainingBudget / lastWeekSpent;
    if (limitsDays < days) {
      sendSimpleTextEmail(email);
    }
  }

  function sendSimpleTextEmail(mail) {
    MailApp.sendEmail( mail,
                      'Minimum budget balance! ' + AdWordsApp.currentAccount().getName(),
                      'Your account is running low. Make a payment!');    
  }
}

Script settings are easy to apply. Remember that this script should be run at the account level, not the Client’s Center. It is also recommended to use the script in accounts without a credit line because there is a difference in the method of balance calculation.

Use this script and get the most of your PPC campaigns!

If you need a more complex solution, do not hesitate to contact us anytime.

1
Leave a Reply

avatar
1 Comment threads
0 Thread replies
1 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Emiliano Diminutto Rouan Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Emiliano Diminutto Rouan
Guest
Emiliano Diminutto Rouan

Hi Dmytro, thanx man! That’s very usefull to avoid verifiying manually the account balance.
I’d like to know how can I add into the email body the “Current Balance”
¡Many thanx!

Recent posts

“Sponsored” and “UGC” — What Do The New Google Attributes Hide

September 13, 2019

Recently, Google announced two new link attributes “sponsored” and “ugs” in addition to rel=”nofollow” and rel=”dofollow”. We asked our Promodo SEO specialists what their thoughts are on the latest updates. The rel=”sponsored” attribute should be used for paid and ad links, the “ugc” value is recommended to use for user-generated content, such as comments or Continue reading >

The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive

September 10, 2019

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >

Top 6 eCommerce Analytics Tools For Online Stores In 2019

September 3, 2019

eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook.  According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >

How To Assess Paid Advertising Performance

August 23, 2019

Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money.  This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please
PPC

How You Can Control Your Account Balance in AdWords Using Script

1
start now

Start now