Ice-Bucket Challenge at Promodo and marketing takeaways from this social phenomenon

Bucket of Water 02Brands,  aiming at spreading the word via social, dream about viral campaigns that find success with the online audience. However, massively shared social videos or posts still remain a tricky thing with no one-fits-all recipe. What remains for marketers is to study ingredients of real-life examples of campaigns that went tremendously popular.  

Ice-bucket challenge  is the most recent social fade.  Mashable has already called it “the Harlem Shake of the summer”. Statistics says over 1.2 million videos have been shared between June 1 and August 13.  The phenomenon provides lots of takeaways for online marketers, such as: low entries barriers for participants, good causes incorporated, emotional trigger, etc. (you can read more about lesson from Ice-Bucket Challenge here).

The widest coverage has been reached by #Icebucket videos made by famous people and celebrities including Mark Zuckerberg, Bill Gates and Lady Gaga.

Ice bucket challenge.docx

While we ourselves, of course, learnt a lot from this case, we decided not only observed the trend, but made our own contribution.  Several folks at Promodo have already taken part in Ice-Bucket Challenge and donated money, including our Managing Director at Promodo UK, Miles Scudamore.

Untitled design (1)

Untitled design

Promodo’s director, Aleksander Kolb didn’t stay aside. His version of Ice-Bucket Challenge Aleksander devoted to the charity program he is being an active volunteer at  —  Save-heart.com.ua  —  the program is to raise money for new surgical equipment to help children with congenital heart disease.

10498503_808795509133719_4610824161886796496_o-1200x661

Marketers keep on discussing the reasons why Ice-Bucket Challenge became so popular, Huffingtonpost says it is mostly because of celebrities brought in and Facebook where videos have been published. What are your thoughts on this?  Is there a way to predict a virality of the video and can we use the term “viral” at all? Feel free to share your opinion in the comments below.

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to optimise ecommerce video for Google

February 26, 2019

Video search engine optimisation is a practical solution for online stores which can attract additional interest to their product range, increase sales and improve average time spent on site. According to the recent Lemonlight statistics, 62% of consumers watch product review videos before making a purchase. Moreover, over 97% of brands admitted that videos helped Continue reading >

What Marketing Channels Were Effective For Different eCommerce Niches In 2018

February 15, 2019

Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

How Can A Subscription Model Help Your Ecommerce Business?

February 5, 2019

The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

4 Ways You Can Up Your Sales with Email Marketing

January 31, 2019

Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Ice-Bucket Challenge at Promodo and marketing takeaways from this social phenomenon

0
start now

Start now