Instagram is not going to sell users’ pictures!

It became known that a popular photos service for mobile devices have unilaterally changed the terms of their privacy policies. What attracted the users’ attention most is the fact that the license for the content shared with online service has been changed. Adjustment of the license from limited to sublicensing was considered as a creation of a photo bank and possibility that there may be third parties outside Instagram who may purchase user’s pictures without paying royalties.

There is a line in the new terms of use revealing that there are “services supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content”

Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

New Privacy Policy and Terms of Service will be effective on January 19, 2013.

Assumptions regarding creation of photo bank have instantly caused extensive discussions and numerous claims among users. “How to Download Your Instagram Photos and Kill Your Account” instructions were quickly made and spread all over the Internet. Those instructions that explain how to download your pictures from Instagram and delete the account had an impact on Instaport (IP:54.246.82.151) photos import service that is believed to be specially created for a stab in the back like this. This service undergoes considerable overloads due to inflow of visitors and suggests you to download the photos tomorrow or later in several days.

However, there appeared the post on company’s official blog in which representative of the service assured that Instagram was not going to sell the custom content.

In this “Thank you, and we’re listening“ post Kevin Systrom, the co-founder of Instagram, told that the new Privacy Policy and Terms of Service revealed the day before were just illuminating the way custom content would be processed. Kevin explained that this kind of documents is easy to misinterpret and that service was not going to claim any ownership rights over user’s photos.

It is planned to perform advertising on Instagram to provide the income and profitability of business. And apparently for some kind of innovative advertising that require targeting the users’ data produced and actions they took will be used (e.g., activities, following the account, etc.) but again, there was no intention to sell the photos downloaded to the service.

For example, users will be able to see which of the friends already follow certain businesses and the photos will not be used as a part of advertising banners. This is supposed to build a more meaningful following. All the users are still the owners of the content they shared with service and Instagram respects the users’ property and privacy rights. If you set your pictures to private Instagram only shares such photos with the people you have approved to follow you.

Taking into account that the new Terms of Use have caused such a great confusion and raised a lot of concerns the language that raised the question will be updated in the terms to make sure it is clear. And so, as the Slashdot users ironically notice – this is how the new chapter called “We Let Lawyers Write a Legal Document and The Internet Freaked Out” ends.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Instagram is not going to sell users’ pictures!

0
start now

Start now