The webinar is going to be held by Promodo Company’s top experts in the field of search engine optimization and pay per click advertising in general and for Russian-speaking markets in particular.
This webinar is introductory in its nature, and it is going to be particularly useful for those business owners, SEO’s and marketeers who are planning to expand their businesses to the countries of the ex-CIS. But it might also interest advanced SEO professionals and marketeers who are already good with Google, but are not yet familiarized with Yandex and the realia of online marketing promotion in the Russian-speaking markets.
During this session the current state of online marketing in the ex-CIS countries will be revealed, most important differences between Western SEO and online marketing strategies will be explained and some practical tips on building marketing campaigns in the Russian-speaking countries will be outlined.
Main thesis of the upcoming webinar:
- Russian and the ex-CIS markets explained: population, Internet penetration and dynamics;
- Key sources of traffic: Yandex, Google, Mail.ru, Vkontakte, Facebook;
- Key peculiarities of SEO for Russian-speaking markets, Yandex;
- Investigation of the main differences of YandexDirect from Google Adwords;
- Bidding management strategies of Yandex Direct;
- Vkontakte – how to publish the most preferable ads.
Please mind that the number of seats for this webinar is limited so please hurry up to fill in this form to reserve your seat now!
ABOUT THE AUTHORS
Roman Viliavin, Vice CEO of Promodo Company.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization and marketing since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with the SEO community via articles and various online and offline publications. Some of them can be found in our Guides section.
Kate Sudarkina, PPC Analyst at Promodo Company. Started her career in internet marketing field as an SEO Link-Builder, later an SEO Analyst for Bullseyemedia.co.uk. She obtained Google Adwords, Yandex Direct and Google Analytics professional certificates. Kate boosts different niche sites from secure server certificates, translation agencies to travelling niche sites. Kate has experience in promoting projects through Vkontakte and Facebook paid advertising as well as through Google Adwords and Yandex Direct paid ads. Kate is very enthusiastic about her work and is always up to date on all SEM updates and technologies.
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