Jewelry store promotion

This article gives several simple tips on how to promote a jewelry store on Google, Yahoo, Bing. We’ll consider such issues as selecting a site’s platform, keyword research, general promotion and additional features of work in this niche.

Even at the start, while choosing “engine” for your online store and planning future design, you can significantly influence the success of project promotion.

Working experience with several sites of the similar niche has shown that it makes sense to build the site on the Yahoo Small Business service. It is designed to assist clients at all work stages and allows you to:

– Register a domain;
– Use ready templates of website design;
– Add to your site available in stock products;
– Customize the checkout (one page or more, presence of buttons and fields to fill);
– Set up payment systems;
– Configure delivery;

However, it is not so important for the purposes of promotion.

Fig. 1. Design Construction in Yahoo Small Business

We observed that Yahoo obviously gives noticeable preference to sites that use Yahoo Small Business, and rank them higher than the other sites. Despite the fact that the share of Yahoo in the world search traffic is less than Google’s, “automatic” top-10 for a large number of queries (recall, that we have an e-shop with many products, and therefore with huge core of keywords) can have a big “money “sense.

Fig. 2. Sources of unpaid search traffic before promoting

For example, one of the sites we’ve worked with before have quite large part of search traffic from Yahoo even after many months without promotion:

Fig. 3. Sources of unpaid search traffic during the site promotion

Thus, site gets more than 20% of search traffic only through selected at the beginning of promotion service, Yahoo Small Business.

Do not, of course, think that by choosing the service from Yahoo you will automatically take the whole niche in the SERPs, but (if you selected for your pages really relevant queries) you can “suddenly” discover that about one-third of selected queries are in the top 10.

And now let’s proceed directly to the promotion. It is important to choose a strategy; it means to decide what to give the biggest priority and what is of minor importance. Queries can be divided into three categories – the high frequency queries, middle frequency and low frequency queries.

Here irreplaceable keyword tool from Google will help us. Putting “Exact» match type divide queries based on column “Global Monthly Search Volume” to high frequency (will be from 50 000 and more, “silver earrings”), middle frequency (from 1000 to 50 000, “sterling silver earrings”) and low frequency (below 1000, “sterling silver flower earrings”) queries.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Jewelry store promotion

0
start now

Start now