Jewelry store promotion

This article gives several simple tips on how to promote a jewelry store on Google, Yahoo, Bing. We’ll consider such issues as selecting a site’s platform, keyword research, general promotion and additional features of work in this niche.

Even at the start, while choosing “engine” for your online store and planning future design, you can significantly influence the success of project promotion.

Working experience with several sites of the similar niche has shown that it makes sense to build the site on the Yahoo Small Business service. It is designed to assist clients at all work stages and allows you to:

– Register a domain;
– Use ready templates of website design;
– Add to your site available in stock products;
– Customize the checkout (one page or more, presence of buttons and fields to fill);
– Set up payment systems;
– Configure delivery;

However, it is not so important for the purposes of promotion.

Fig. 1. Design Construction in Yahoo Small Business

We observed that Yahoo obviously gives noticeable preference to sites that use Yahoo Small Business, and rank them higher than the other sites. Despite the fact that the share of Yahoo in the world search traffic is less than Google’s, “automatic” top-10 for a large number of queries (recall, that we have an e-shop with many products, and therefore with huge core of keywords) can have a big “money “sense.

Fig. 2. Sources of unpaid search traffic before promoting

For example, one of the sites we’ve worked with before have quite large part of search traffic from Yahoo even after many months without promotion:

Fig. 3. Sources of unpaid search traffic during the site promotion

Thus, site gets more than 20% of search traffic only through selected at the beginning of promotion service, Yahoo Small Business.

Do not, of course, think that by choosing the service from Yahoo you will automatically take the whole niche in the SERPs, but (if you selected for your pages really relevant queries) you can “suddenly” discover that about one-third of selected queries are in the top 10.

And now let’s proceed directly to the promotion. It is important to choose a strategy; it means to decide what to give the biggest priority and what is of minor importance. Queries can be divided into three categories – the high frequency queries, middle frequency and low frequency queries.

Here irreplaceable keyword tool from Google will help us. Putting “Exact» match type divide queries based on column “Global Monthly Search Volume” to high frequency (will be from 50 000 and more, “silver earrings”), middle frequency (from 1000 to 50 000, “sterling silver earrings”) and low frequency (below 1000, “sterling silver flower earrings”) queries.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Link Building for SEO: Top-10 in 10 questions

July 31, 2020

Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >

How to Balance Your Budget with SEO and PPC

July 24, 2020

Paid, organic and targeted ads are used to drive a website’s traffic and increase sales. These marketing channels are also known as PPC and SEO. Both being parts of Search Engine Marketing (SEM) and are equally as important for your marketing strategy. In this article, we would like to address the budget question, so that Continue reading >

Programmatic Media Buying Explained for eCommerce Businesses

July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >

How to Develop a Digital Strategy: 6 Questions Brands Should Answer

July 7, 2020

The right marketing strategy is exactly what defines your place on the battlefield for clients’ attention. With more than 1,400 tools that work in digital marketing, each of these can be used in a number of ways. If you want to understand which one can help to solve your business tasks, do start with a Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Jewelry store promotion

0
start now

Start now