Jewelry store promotion

This article gives several simple tips on how to promote a jewelry store on Google, Yahoo, Bing. We’ll consider such issues as selecting a site’s platform, keyword research, general promotion and additional features of work in this niche.

Even at the start, while choosing “engine” for your online store and planning future design, you can significantly influence the success of project promotion.

Working experience with several sites of the similar niche has shown that it makes sense to build the site on the Yahoo Small Business service. It is designed to assist clients at all work stages and allows you to:

– Register a domain;
– Use ready templates of website design;
– Add to your site available in stock products;
– Customize the checkout (one page or more, presence of buttons and fields to fill);
– Set up payment systems;
– Configure delivery;

However, it is not so important for the purposes of promotion.

Fig. 1. Design Construction in Yahoo Small Business

We observed that Yahoo obviously gives noticeable preference to sites that use Yahoo Small Business, and rank them higher than the other sites. Despite the fact that the share of Yahoo in the world search traffic is less than Google’s, “automatic” top-10 for a large number of queries (recall, that we have an e-shop with many products, and therefore with huge core of keywords) can have a big “money “sense.

Fig. 2. Sources of unpaid search traffic before promoting

For example, one of the sites we’ve worked with before have quite large part of search traffic from Yahoo even after many months without promotion:

Fig. 3. Sources of unpaid search traffic during the site promotion

Thus, site gets more than 20% of search traffic only through selected at the beginning of promotion service, Yahoo Small Business.

Do not, of course, think that by choosing the service from Yahoo you will automatically take the whole niche in the SERPs, but (if you selected for your pages really relevant queries) you can “suddenly” discover that about one-third of selected queries are in the top 10.

And now let’s proceed directly to the promotion. It is important to choose a strategy; it means to decide what to give the biggest priority and what is of minor importance. Queries can be divided into three categories – the high frequency queries, middle frequency and low frequency queries.

Here irreplaceable keyword tool from Google will help us. Putting “Exact» match type divide queries based on column “Global Monthly Search Volume” to high frequency (will be from 50 000 and more, “silver earrings”), middle frequency (from 1000 to 50 000, “sterling silver earrings”) and low frequency (below 1000, “sterling silver flower earrings”) queries.

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