LSI Keywords: Everything You Wanted to Know about Them

I haven’t written blog posts for a while. It’s now or never because this evening I’m leaving for Outsource People 2017 in Kyiv. So, the topic I would like to cover today is related to LSI keywords. Do you use them on your website? Because you should. LSI keywords can help you reach top-10 in search results and, thus, attract more visitors to your website.

SEO specialists have been discussing latent semantic indexing (LSI) keywords for a long time. To put it simply, they are phrases connected to article’s main keywords. Basically, they are phrases that search engines, like Google and Bing, expect to be in an article devoted to a particular topic. They are related to your primary keyword by implication. For example, a piece of content about the core keyword for this piece of writing is expected to have the following LSI’s.

LSI Graph

I used the LSI Graph tool which is my favorite one, although I know some other options but more on that later. Now, let’s find out why you should ask your copywriter and SEO expert to use them. And keep an eye on the phrases I use here. Some of them will match those identified earlier.

They Tell Google What Your Content Is About

Google is determined to show the most relevant content to its users, so it is in your interest to help the system determine correctly what your landing page, blog post, or product description is about. When ranking for a particular keyword, Google ensures that your article precisely meets the topic. If you lack LSI keywords, your article will get less weight and, therefore, will be ranked lower in search results.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

They Help Identify Semantically Related Phrases Deliberately

When it comes to LSI’s, the algorithm Google uses is not transparent enough. It is known for sure that they start identifying the required phrases and words based on top ranking results. This means that the phrasing determined as optimal can be not optimal at all, especially if your topic is somehow ambiguous. The problem may also arise if you omit a few LSI keywords that Google consider necessary.

I recommend to identify LSI keywords and use only those relevant to your topic. In other words, keep it user-friendly and deliver value. An important nuance here is that this kind of keywords is based on current trends and is subject to change over time.

They Can Be Automatically Generated

Keyword generators can easily find more or less relevant LSI phrases. However, weighting them is similar to a guessing game. The good news is that you do not need to think hard over the keyword density. The rule here is simple enough: just add a chosen keyword one or twice in your article. Make sure that they sound natural. Remember that you create content for your target audience; for people, not search engines.

The LSI keyword tools I would like to recommend include LSI Graph, Cluster Research by Serpstat, Topvisor, Semrush, and Ahrefs. Most of them are paid, at least advanced packages. You can get started by using Google autocomplete, which shows keywords related to your search keyword.

If you have any doubts, consider using a few SEO tools generators and compare results. For instance, I’ve searched for “LSI keywords” and these are the results I’ve obtained.

Serpstat

I like this tool as it allows to select keywords more relevant to a selected country which ensured more effective targeting.

Twin.rd Ideas

Love this trending visualization. This graph shows the relation among different keywords which will provide interesting insights on what to write your content about. For example, you can study how LSI affects user experience and influences conversion optimization on an e-commerce website.

This traditional layout is useful when you create a piece of content that you are going to promote. As it appears, some keywords are more popular in paid search than the others.

SE Ranking

If you want to select the top-5 LSI keywords without thinking much about the numbers, give this tool a try.

Niche Laboratory

This resource is quite interesting because it also provides you access to new stories, aka sources with most popular news stories related to your keywords. The latter is helpful when you are searching for new ideas for different kinds of content and collecting LSI keywords.

Wrap Up

LSI keywords research are important and they are not hard to find. If you write with your website visitors in mind, you are likely to naturally include most of the top-rated LSI keywords and so reach your target audience. However, to ensure that you do not miss any important aspect of the topic, it is a good idea to use a keyword generator. And I also recommend you to consult an SEO expert. He or she is able to analyse what is included in the top search results. Wouldn’t you also want to hit top-5 for a particular keyword? So, fight for it!

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to develop an effective content strategy for a blog of a home decor store

May 20, 2020

Blogging is a comprehensive and affordable content marketing tool for eСommerce businesses. It helps to grow organic traffic on an eСommerce website and save money on advertising. In this article, we’ll tell more and try to add some non-obvious reasons to the ones mentioned in the sentence above, and share our ideas on how to Continue reading >

Marketing Tips for Real Estate Websites

May 13, 2020

The estate agent market is a highly competitive niche which looks much like a battlefield, where companies are fighting to conquer every potential client. How to build an effective marketing strategy and what to start with, if you are only planning to enter this market – Kirill Dubinin, Overseas SEO Specialist from Promodo shares the Continue reading >

Customer Loyalty Program for eCommerce business: 10 popular myths debunked

May 6, 2020

In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money.  For our customer loyalty research to be fair and truthful, we Continue reading >

What happens to eCommerce in quarantine: 240 companies surveyed

April 30, 2020

Traditional patterns and consumption habits have rapidly and radically changed in less than a couple of months. Companies rushed to strengthen their digital competencies, cut budgets, and rewrite the habitual scenarios. It seems like the world of ecommerce will never be the same after the COVID-19 pandemic. As a digital marketing agency, Promodo focuses mostly Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
920 S. CIMARRON RD.,
Suite 100,
NV 89117

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

LSI Keywords: Everything You Wanted to Know about Them

0
start now

Start now