Marijuana Majority: how to attract the tens of celebrities and millions of impressions in a week

We would like to bring to your attention a Marijuana Majority digital marketing plan which had managed to reach more than four million people in three weeks. The platform has been designed by a famous American Collective Agency, which, by the way, has designed a Burning Map for the Burning man festival.

This resource shares opinion of those famous and influential people of new technologies field, show business, and politics – who are not agree with marijuana criminalization. 

As Marijuana Majority’s team state the whole deal is not about addicts. According to Gallup Poll from last year, 50% of those who responded to the poll supported legalizing marijuana. The goal of the organization is to explain people they are not alone in their love to marijuana, and the low has run its course.

Morgan Freeman, Academy award-winning actor:

“It’s just the stupidest law possible… You’re just making criminals out of people who aren’t engaged in criminal activity. And we’re spending zillions of dollars trying to fight a war we can’t win! We could make zillions, just legalize it and tax it like we do liquor. It’s stupid.”

Each of the project participants is able to specify in what way he or she would like the low to be reformed:

• Use of marijuana for medical purposes;

• Decriminalization of marijuana;

• Legalizing of marijuana.

The idea has been already supported by Sean Parker, Dustin Moskovitz, Peter Thiel, Pamela Anderson, David Duchovny, Whoopi Goldberg, and many others. There are also pictures of people marked with question:

This means they use social networking sites and they are able to recall mind to a subject. Anyone can click on the pictures of those celebrities and tweet them a pre-written messages to get out the quote.

Tom Angell, the founder and chairman at Marijuana Majority, tells:

“Anyone that understands that the laws are broken and should be fixed shouldn’t be afraid to say so…Rihanna often tweets about how she loves marijuana but hasn’t said anything publicly about the policy”.


For the moment marijuana is legalized in Colorado and Washington. Marijuana law reform will allow those under the age of 21 to legally purchase one ounce (28.3 grams) of recreational drug in a special point of sale and use it for personal purposes (not in public places). In California marijuana is legalized for medical purposes and may be purchased on prescription.

Here is the list of tech leaders who support legalizing of marijuana:

▪ Peter Thiel, American entrepreneur and co-founder of PayPal – has donated $70,000 to the Yes on Proposition 19 Campaign, the 2010 California Initiative to Legalize Marijuana.

▪ Sean Parker, big investor and co-founder of Napster and Airtime – has donated $100,000 to the Yes on Proposition 19 Campaign.

▪ Dustin Moskovitz – co-founder of Facebook and Asana. Dustin stated a California initiative to legalize marijuana could stabilize national security, aid the economy, and reduce the number of prisoners who serve their sentences for non-violent offenders.

▪ John Perry Barlow, American poet and essayist, one of the co-founders of Electronic Frontier Foundation – expressed a hope “the US and Mexico could try decriminalizing drugs”.

▪ Paul Bucheit, former Google member and creator of Gmail, considers “marijuana prohibition is an attack on our right to control our bodies and minds, as well as a multi-billion subsidy to organized crime”.

The results of this digital marketing campaign

Here is what Collective Agency representatives write:

“In our campaign strategy phase, we integrated social media strategy into the fabric of the site. For instance, many of the top quotes included a link to “Share Image Meme,” which would send the user to a beautifully designed image on Facebook, displaying the quote superimposed over a portrait. The images on Facebook had a URL that linked back to the site, which created a strong viral loop. Within the first week of launch, the most visible meme was shared tens of thousands of times and was seen by millions”.

The website received positive feedbacks from the leading technology online publications, so digital media marketing specialist may want to seriously consider this case.


Leave a Reply

Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]


+44 (0) 20 313 766 81
+44 7852 537715

The Terrace AT5,
Grantham Street,

+1 347 809 34 86

Las Vegas
Suite 100,
NV 89113

Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Marijuana Majority: how to attract the tens of celebrities and millions of impressions in a week

start now

Start now