November Round-Up: the Latest News from Marketing, E-commerce and Tech Leaders

Holidays are coming; however, the world does not stand still. November brought us some important launches and developments from the technology leaders, as well as some new trends in marketing and ecommerce. We collected all the hottest news in our November Round-up:

November launches

Facebook announced launch of Notify

On November 11, 2015 Facebook announced launch of Notify – a new app to deliver notifications about your favorite pages, loved people and important opinion makers. The app notifies you on the updates, showing short updates on a lock screen. For your business it may be a great tool to reach loyal to your brand customers with a personalized information they care about.

facebook notify

Google open-sourced its machine learning system

Google built a new machine learning system called TensorFlow and open-sourced it to public. The system works for speech recognition, Inbox smart reply, and any other type of complex engineering systems. As they say, on the official blog: “It may be useful wherever researchers are trying to make sense of very complex data—everything from protein folding to crunching astronomy data.”

 

YouTube launched new translation tools

YouTube launched a new set of tools for users to help them reach more markets by offering translation for the subtitles and legal support for channel owners. In order to receive translations user can either crowdsource titles from the viewers or get a professional translation from YouTube-hosted marketplace.

translation_tools_youtube

Microsoft released a new tool to guess emotions from a photo

Microsoft has a new tool to guess what your mood is from a photo. The tool analyzes your facial expression and detects your emotion. To work with the tool you just need to upload or drag-and-drop your picture and get the results.

Microsoft emotions

Facebook released a new music app ‘Music Stories’

Facebook released a new iOS app ‘Music Stories’ that allows users to share their favourite music with their friends who will get acquainted with the 30-second snippets of songs and albums. The new feature will allow users to buy the track without having to leave Facebook.

 

Dropbox introduced Enterprise version

Dropbox’s new Enterprise version offers security, collaboration, admin and deployment tools and allows you to effectively manage thousands of users within your business, giving additional scalable deployment tools, enterprise-grade services and support, and increased visibility and control. 

dropbox-enterprise

Google search now shows you Facebook content on Android

Google signed an agreement with Facebook to display the results linking to Facebook’s app public profiles, posts and pages, without a need to open a Web page first.

This new feature will encourage Android users to use Google search engine and spend more time within Facebook app. 

You can now search Google for Facebook

Magento announced the new version of the platform

Magento announced the 2.0 version of its platform with: “enhanced performance and scalability,  new features to boost conversion rates, and business agility and productivity improvements. The new platform also builds on our open source heritage and offers unmatched flexibility and innovation opportunities to our global ecosystem of partners and developers.”

Magento

Quora announced Writing Sessions

Quora announced the new way to interact with experts from different areas – Writing Sessions. The new feature serves as an alternative to Reddit’s AMAs and allows users to ask experts questions and receive answers. You will be notified when the expert you are interested in is available, so that you can enter the website and leave your question; the question will be answered and published within 24-48 hour time framework. All the answers remain in the system, so you can reach them any time, and read the answers from the sessions you did not take part in.

The experts announced for December sessions are: Vinod Khosla, founder of Khosla Ventures and Silicon Valley venture investor; Sheryl Sandberg, Facebook COO; and Cecile Richards, President of Planned Parenthood.

Quora launches Writing

Moz announced a new product for Content Marketers

Moz announced a Moz Content – new product for content makers, that allows you to analyze the content of any website, including social and link activity and get results in Excel; search on content you are interested in; find the answers about your website’s strategy etc.

 moz

Guides, Advices and Freebies

Inbound Marketing tips from Niti Shah (HubSpot)

Niti Shah, HubSpot’s Asia Pacific Marketing Manager shares the ideas on how marketing has changed and what to do to stay tuned.

Explaining what inbound marketing is, Niti sets HubSpot as an example of how to help customers succeed in their jobs. Creating and sharing free courses, advices and how-to instructions, you attract loyal customers to purchase your services or products, to get motivation from you and to charge you as an expert in a chosen field.

hubspot inbound

Ecommerce marketing trends from Bigcommerce

Bigcommerce offers you a free guide on recent marketing trends. Inside you will find tips on how to increase conversion, optimize your SEO, decrease abandoned carts, get more traffic and lots of other useful information.

marketing trends

A guide on pay search and PPC from Search Engine Watch

The guide offers complete instruction on what is paid search, why it is important, how to use it for your business and why should you know about Google AdWords. If the abbreviations CPM, CPC, PPC and SERP make you crazy – this guide is for you.

Paid search and PPC

34 Suggestions to start an online store by Small Business Trends

If you are just thinking about going online – these tips can be useful. From market research to platform choice, from content creation to marketing strategies – everything you need to know to get started.

Tips for Creating an online store

We hope that the materials we collected were helpful, informative and interesting for you. If there are more topics you would like us to cover, please write us and we will do our best to include them in future round-ups. Follow us on Twitter and Facebook to get more updates every week.

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