Promodo is a regular participant of various conferences and summits. This year Google Partners conference was full of actual and helpful reports. Promodo specialist Eugenia Tyrinova was one of the speakers on Google Partners Conference with a report on Mobile application promotion.
Eugenia Tyrinova is a PPC specialist at Promodo, she is highly professional, very communicative and kind person. She specializes on mobile promotion.
Eugenia’s report was devoted to the peculiarities of mobile apps online promotion and interaction with a user.
The issue of mobile applications promotion is quite hot and up-to-date as mobile applications are getting more popular day by day. According to the research by Techcrunch 85% of time mobile users spend in mobile applications. Apps became an effective channel of promotion for various companies.
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The trend for huge corporations is to have their own applications. The percentage of those having mobile apps is as follows:
– 70% big trading companies,
– 59% specialized shops,
– 75% restaurants,
– 77% hypermarkets,
– 78% fast food restaurants.
Another issues illuminated in Eugenia’s speech were:
- unique advantages of mobile apps;
- the features of application marketing;
- campaigns for application promotion;
- how to draw new users to mobile application;
- campaigns oriented on interaction with users;
- campaigns oriented on interaction with applications;
- evaluation of application effectiveness.
The report was fresh and engaging, as a conclusion of it Eugenia pointed out on three important to-dos:
- encourage the discovery of application by creating an app of a high-quality and advertise it further;
- draw clients that are more important to you;
- constantly evaluate and optimize the application’s effectiveness.
Promodo is a European digital marketing company that specializes in providing businesses with a full range of quality search engine marketing services. Our services include PPC management, (SEO) search engine optimization, conversion rate optimization, UI/UX, social media marketing, and more. Our ultimate goal revolves around one thing: to develop your business by boosting your web presence, driving more highly-targeted traffic and increasing sales.
We have Google AdWords and Google Analytics Certified Partner statuses as well as DoubleClick for Advertisers (DFA) Certification, Bing Ads Accredited Professional and certified partner of Yandex statuses. Thanks to the special status, we have the advantage of using Google API, Adobe Media Optimizer, and a host of other tools and technologies to ensure the highest ROI and efficiency for the project we promote.
Promodo is SEMPO General Member, Best SMO Company according to Promotion World magazine award. We have been operating for more than 11 years.
Among our clients were Georgia.Travel, Namecheap, Regus, Olx, Comfyco, Delsey, DeLonghi, Karcher, PokerStars, Pari Match and many more.
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