We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the content shared by these highly qualified experts.
Digital Marketing – Neil Patel
He is a popular author, business co-founder, and one of the top influencers on the Web as The Wall Street Journal claims. If you want to learn from the best, check out his blog. One of his posts about how to increase your email list as an ecommerce brand is an easy-to-follow guide. The post contains findings based on hard data and Neil’s expertise. The piece of advice to take away is this:
“Develop an automation strategy, like a drip campaign, to send them messages about the status of their orders.”
SEO – Rand Fishkin
If you understand that driving traffic to your online store is your first priority, do not miss suggestions by this SEO guru. Rand is an author of the Whiteboard Friday where you and your marketing team can find a detailed explanation on how to deal with search engine optimization issues. The article about writing headlines optimized to meet different objectives for both your website visitors and social media fans provides a step-by-step solution with a great example. One of the core thoughts is the following:
“We need to serve our website visitors well in order to rank in the search engines. So this gets very challenging.”
Online Branding – Jeff Bullas
As a business owner, you may lack knowledge in personal branding online; as a marketer, you may need to develop a company’s brand on the Web. JeffBullas.com blog is the right place to search for some answers you require to succeed. We pay close attention to the Business section where authors explain, for example, why businesses should make decisions based on data. What do you think about an argument like this:
“The Fortune 500 company Netflix used data and analytics to study international viewing habits last year. Thanks to their insights, they were able to purchase and create programming that’s more easily embraced by large audiences.”
Growth Rate – Ehsan Jahandarpour
Ecommerce businesses aim to grow, do you agree? We have been working with clients determined to grow in terms of a range of products, an average purchase amount, number of clients, etc. To learn the best practices, we also read the updates by Ehsan who has a significant experience in solving the problems of growth. This short article provides four ideas on how to boost a growth rate in 2017. Why not use this insight:
“Since having a solid brand image is essential to your growth, managing your online reputation should be among your top priorities.”
Content for Business – Kristi Hines
Do you write white papers, blog posts, and ebooks related to your business? You probably do. So, consider the expert guidelines by Kristi who is a pro blogger and writer. She manages Kikolani blog that covers topics for bloggers in search and social media marketing. The articles are well-structured and topical. For instance, read this piece of content about how to get impressive results with your ecommerce site revenue. Have you ever considered simply buying an online store?
“Building your own online store from scratch can be overwhelming. If you already have an online store, breathing new life into it can be just as difficult. Remember how we mentioned that you could purchase just about anything online? Well, now you can “purchase” a store!”