This week on October 16th Promodo held a webinar “Winning Google AdWords tactics for E-commerce sites”. Businesses owners and marketers who would like to promote online store often have difficulties setting up Google AdWords account correctly and managing it in the most efficient way. That is why these points have been covered in our webinar.
Kate Sudarkina, leading PPC analyst at Promodo gave the example of optimal AdWords account structure for ecommerce site advertising, reviewed all kinds of Google ads which online stores can make use of in the search results, on YouTube, on Google Maps and Google Merchant Center. Kate also gave a review of extensions which website owners and marketers may use in Google search results and product listing, which are quite effective to increase CTR and save your advertising budget. Finally, webinars attenders heard about correct configuration of dynamic ads and bids adjustment which could be done with the help of Google Analytics. All in all, the webinar was full of useful information and we hope you all enjoyed it.
Our webinar materials are always available on our website, so please check the full video recording of the webinar:
as well as presentation slides:
We will be happy to hear your feedback and wishes as to the future topics of our webinar in the comment section below, and with any questions you may have please feel free to contact us via [email protected].
Thank you for being with us and stay tuned for our updates!