Webinar materials: Winning Google AdWords tactics for E-commerce sites

This week on October 16th Promodo held a webinar “Winning Google AdWords tactics for E-commerce sites”.  Businesses owners and marketers who would like to promote online store often have difficulties setting up Google AdWords account correctly and managing it in the most efficient way. That is why these points have been covered in our webinar.

Kate Sudarkina, leading PPC analyst at Promodo gave the example of optimal AdWords account structure for ecommerce site advertising, reviewed all kinds of Google ads which online stores can make use of in the search results, on YouTube, on Google Maps and Google Merchant Center. Kate also gave a review of extensions which website owners and marketers may use in Google search results and product listing, which are quite effective to increase CTR and save your advertising budget.  Finally, webinars attenders heard about correct configuration of dynamic ads and bids adjustment which could be done with the help of Google Analytics. All in all, the webinar was full of useful information and we hope you all enjoyed it.

Our webinar materials are always available on our website, so please check the full video recording of the webinar:

Got tired of low conversions?

Our certificated experts know how to optimise your Google AdWords campaigns so that conversions increase by 35%

By clicking this button you agree to our terms & conditions

as well as presentation slides:

We will be happy to hear your feedback and wishes  as to the future topics of our webinar in the comment section below, and with any questions you may have please feel free to contact us via [email protected].

Thank you for being with us and stay tuned for our updates! 

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Brand Positioning. How to Choose a Positioning Strategy for Your Brand

January 24, 2020

The worst-selling products are products that are marketed to everyone and appeal to no one. In order to earn its place in the market and create a clear brand image in consumers’ minds, you need to create a strong brand positioning. This way, you’ll be sending your customers a clear message about who you are, Continue reading >

How Digital Content Marketing Can Increase Your Brand Awareness

January 15, 2020

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors. She talked about TV advertising and digital marketing, provided an assessment of engagement and even calculated the number of people who would learn about the brand after the campaign. Continue reading >

What is target audience in digital

December 27, 2019

“You’d better know your target audience!” – marketers tell us often and persistently. And there’s a reason for it. A poorly elaborated target audience may lead to an advertising campaign failure. Let’s figure out why it’s crucial to know your target audience, how to define it and how to use your findings to improve your Continue reading >

Black Friday 2019 Report: Which Digital Marketing Channels Converted Best (+Infographic)

December 13, 2019

How has the demand changed in 2019? Why do you need to focus on brand queries? How to reach top search results on Black Friday? Our Promodo team has researched how the Ukrainian eCommerce market prepared for Black Friday and what digital marketing channels did online retailers use for the ad campaigns in 2019. We Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please
PPC

Webinar materials: Winning Google AdWords tactics for E-commerce sites

0
start now

Start now