Category: Cases

  • 3 Remarketing Strategies to Grow Your Returning Visitors’ Purchases
    December 19, 2016

    It’s all about the data and marketers’ ability to pinpoint micro-groups of users, targeting them with the appropriate offerings. According to Wordstream data, an average e-commerce Cost Per Acquisition from Google AdWords in the US is about $46, which makes it really tough to at least break even from the very first purchase (an average Continue reading >

  • Destination Marketing Opportunities
    August 23, 2016

    Successful 2015 The World Travel & Tourism Council reported that the direct contribution of tourism to the GDP was $2.2 trillion in 2015 with the potential to grow by more than 4 % per annum in 2016-2026. The key component of this contribution is the amount of money spent by tourists in a particular country. Continue reading >

  • UX/UI Case Study for Kingston: How To Design A Shop-In-Shop
    July 8, 2016

    How to draw your visitor’s attention to a new product line if you were selling it not on your website, but on an outside trading platform? The solution is creating the unique design for your shop in shop to visually and emotionally highlight this brand. Please check Behance for the most recent project completed by Continue reading >

  • Digital Marketing Podcasts That Will Help You Stay Up To Date
    June 15, 2016

    Why is it significant? In September 2003, a former newspaper and television journalist Christopher Lydon recorded an interview with RSS-developer Dave Winer. It was the very first podcast in the world. For the following several months Lydon created the whole series of his talks with bloggers, scientists and others. Today there are thousands of podcasts Continue reading >