Category: Conversion Rates Optimization

  • Contact Form: Increasing Conversions
    June 23, 2017

    Let us imagine that you have spent time and funds on SEO, published articles in your blog, and posted on social media to attract visitors to your website. Would you like to lose leads because of a lousy contact form? Because you can. You may have different contact forms on your website and measure conversions Continue reading >

  • Friday Catch-Up: Don’t Miss Your Digital Marketing Opportunities
    April 14, 2017

    “Nothing is more expensive than a missed opportunity” – H. Hackson Brown JR. This Friday, our team wishes you happy Easter holidays and be able to use all the opportunities that arise during your marketing campaigns. LinkedIn post promotion, Facebook ad campaigns, email marketing, content marketing, and CRO optimization are the tools with a huge Continue reading >

  • E-Commerce Analysis: Why and How to Measure Micro-Conversions
    January 26, 2017

    We collect tons of data. Many silos are full of it – CRM, Google Analytics profiles, Facebook, Doubleclick & AdWords reports, YouTube channel data, email marketing system statistics, and many others. They can overwhelm any marketing team and puzzle people with a simple question: “That’s sweet, but what should I do next?” We’d like to Continue reading >

  • 3 Ways Online Retailers Can Boost Conversion Rates
    August 18, 2014

    Anyone who takes a moment to think about eCommerce knows that conversion rates are a sink or swim issue. Either some of your virtual window shoppers become customers, or your business will be toast. Luckily, there are several things you can do to boost conversion rates. These tips can also cut down on cart abandonment–that Continue reading >

  • Webinar materials: Maximize the ROI of your Magento marketing: how to get more sales with minimum efforts and budget
    May 19, 2014

    Last week ecommerce owners who are interested in maximizing the efficiency of their online marketing efforts, had an awesome chance to listen to the webinar virtually packed with actionable tips on how to grow ROI for their Magento store. If you couldn’t make it to our session, you still have an equal opportunity to listen Continue reading >

  • From Promodo with love: why we would like to attend Conversion Conference
    February 27, 2014

    If you are a conversion optimization fan, you might have heard this name, if not – you should definitely start following him or write down his name to your note J.  He is one of the brightest stars in the conversion optimization world, his name is Tim Ash.  Tim is so powerful and magnetic that Continue reading >

  • Paul Ryazanov from Promodo speaks at Pubcon Spring New Orleans 2014
    February 24, 2014

    Pubcon is the long-awaiting event by many internet-marketers and those who deals with doing business online.  With so many information out there, sometimes it is hard to understand what is the most valuable piece of advice you should take and go ahead implementing it for your website. Pubcon is the place where the best thoughts on Continue reading >

  • People reviews as a strong marketing tool: interview with Yotpo
    February 19, 2014

    Hello everyone, my name is Anna Korolekh, and I am a marketing manager at Promodo Company. Today I have a very special guest for our interview Dave Hyman, Chief Revenue Officer at Yotpo. Yotpo is a very popular plug-and-play review solution for ecommerce websites.

  • How online retailers can use customer reviews to increase sales
    February 11, 2014

    In our work we frequently see the cases when online stores, especially new ones, get decent traffic to the site, but don’t observe many conversions.  One of the reasons of such problem is that visitors don’t receive enough information to make a decision about the purchase.  In this post we will talk about how customers Continue reading >

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