Category: eCommerce

  • How Ukrainian Businesses Used Digital Marketing in 2016
    May 19, 2017

    The Promodo marketing team in Ukraine conducted research on how Ukrainian businesses used digital marketing in 2016. Our team received feedback from 215 companies representing retail (20% of respondents), IT/telecommunications (15%), advertising (9%), services (8%), education (7%), HoReCa (5%), and other. The questionnaire was filled in by marketers (34%), business owners (32%), top level managers Continue reading >

  • E-commerce Websites: The Choice of Awwwards
    May 12, 2017

    We have written about the fact that Rinat Magomedov (Ринат Магомедов), a head of the UI/UX department at Promodo, is selected as a jury member of Awwwards. This is the award given to professional web-designers and developers. This Tuesday, we selected interesting examples of the best e-commerce websites featured by Awwwards from Ukrainian, British, and Continue reading >

  • Friday Catch-Up: News from Google, Bing, and Facebook
    May 12, 2017

    This week Google and Bing search engines introduced the updates important for e-commerce. Facebook also announced a new policy on fighting the web pages with non-relevant, misleading ads. In this catch-up, we will provide you with vital nuances and explain what benefits you can get as a user and what you should be aware of Continue reading >

  • How to Select a Writer for Your Online Project
    April 28, 2017

    Business owners and marketers often have plenty of responsibilities to deal with, so when it comes to creating content for advertising they usually need a helping hand of a professional writer. His or her typical tasks usually include writing expert articles, content for web pages, blog posts, press releases, emails, social media promos, and more. Continue reading >

  • Promodo Partners 2017: Ideas Worth Sharing
    April 25, 2017

    The seventh Promodo Partners seminar was held in Kyiv on April, 19th. More than 450 participants from Ukraine, Russia, Belarus, Moldova, Kazakhstan, and Lithuania visited the event. 13 speakers presented e-commerce marketing insights and useful hints. Let’s remember the most interesting points, ideas, and data mentioned during the event. Ukrainian E-Commerce Market Research In March Continue reading >

  • Friday Catch-Up: Don’t Miss Your Digital Marketing Opportunities
    April 14, 2017

    “Nothing is more expensive than a missed opportunity” – H. Hackson Brown JR. This Friday, our team wishes you happy Easter holidays and be able to use all the opportunities that arise during your marketing campaigns. LinkedIn post promotion, Facebook ad campaigns, email marketing, content marketing, and CRO optimization are the tools with a huge Continue reading >

  • What SEO Mistakes to Avoid While Developing Your Content Strategy
    April 7, 2017

    This is the third post that our team prepared for e-commerce projects about how to avoid typical mistakes in a content strategy. Sometimes,  manipulations with content are done to mislead search engines, which is inappropriate and may cause penalties. This Friday, we will share some insights that we got by studying the websites in terms Continue reading >

  • Typical Usability and Design Mistakes and How to Avoid Them
    March 31, 2017

    For e-commerce sites, it is important to constantly make updates, test different options, and make changes based on the customer’s feedback. Therefore, the website development is a constant process. You should not stop testing new options and avoid the common mistakes. Annoying Pop-Up Windows Pop-ups usually worsen the user experience. They are annoying and do Continue reading >

  • Friday Catch-Up: 7 Common Mistakes of an E-commerce Website Content Strategy
    March 24, 2017

    E-commerce becomes more and more competitive, so there is no room for mistakes. This week Promodo experts discussed the common pitfalls that e-commerce players make and that lower the conversion rates. We paid special attention to the errors in the content strategy, namely, what is written on the main page, registration page, “About Us,” product pages, Continue reading >

Load More Posts