Category: eCommerce

  • Promodo Partners 2017: Ideas Worth Sharing
    April 25, 2017

    The seventh Promodo Partners seminar was held in Kyiv on April, 19th. More than 450 participants from Ukraine, Russia, Belarus, Moldova, Kazakhstan, and Lithuania visited the event. 13 speakers presented e-commerce marketing insights and useful hints. Let’s remember the most interesting points, ideas, and data mentioned during the event. Ukrainian E-Commerce Market Research In March Continue reading >

  • Friday Catch-Up: Don’t Miss Your Digital Marketing Opportunities
    April 14, 2017

    “Nothing is more expensive than a missed opportunity” – H. Hackson Brown JR. This Friday, our team wishes you happy Easter holidays and be able to use all the opportunities that arise during your marketing campaigns. LinkedIn post promotion, Facebook ad campaigns, email marketing, content marketing, and CRO optimization are the tools with a huge Continue reading >

  • What SEO Mistakes to Avoid While Developing Your Content Strategy
    April 7, 2017

    This is the third post that our team prepared for e-commerce projects about how to avoid typical mistakes in a content strategy. Sometimes,  manipulations with content are done to mislead search engines, which is inappropriate and may cause penalties. This Friday, we will share some insights that we got by studying the websites in terms Continue reading >

  • Typical Usability and Design Mistakes and How to Avoid Them
    March 31, 2017

    For e-commerce sites, it is important to constantly make updates, test different options, and make changes based on the customer’s feedback. Therefore, the website development is a constant process. You should not stop testing new options and avoid the common mistakes. Annoying Pop-Up Windows Pop-ups usually worsen the user experience. They are annoying and do Continue reading >

  • Friday Catch-Up: 7 Common Mistakes of an E-commerce Website Content Strategy
    March 24, 2017

    E-commerce becomes more and more competitive, so there is no room for mistakes. This week Promodo experts discussed the common pitfalls that e-commerce players make and that lower the conversion rates. We paid special attention to the errors in the content strategy, namely, what is written on the main page, registration page, “About Us,” product pages, Continue reading >

  • Friday Catch-Up: 4 Pieces of Actionable Advice
    March 17, 2017

    The weekend is just around the corner. Today, we prepared a list of useful suggestions for you on how to: • Make your LinkedIn marketing campaign more effective; • Identify the good and the bad bots; • Increase the number of your Twitter followers; • Avoid the common mistakes and increase your website conversions. How to Continue reading >

  • How to Use Chatbots in Business
    March 14, 2017

    Why This Is Important Today, one of the most popular ways to communicate is messaging, which means that people from your target audience write short messages to their friends and family every day. And not to take an opportunity to draw their attention using a chatbot means to deliberately lose to your competitors. What Is Continue reading >

  • Friday Catch-Up: How to Drive Traffic to Your Website?
    March 10, 2017

    This is the question. There is a temptation to test all the ideas you have on how to attract more visitors to your website. In truth, digital marketing requires system approach and attentiveness to details. You cannot find a silver bullet engaging many clients at once, but it is possible to identify the main traffic Continue reading >

  • How to Beat a Cross-Border Player on a Local Market?
    March 2, 2017

    According to the current E-commerce Europe report, 16% of all individuals in the EU made purchases outside of their home countries. For example, Alibaba is the 3rd largest e-commerce retailer on the Ukrainian market. Probably, the company is even unaware that they are participating in the race! Large cross-border sellers are inviding local markets, hitting Continue reading >

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