Category: eCommerce

  • Six Questions I Answer as a Digital Marketer
    August 15, 2017

    Hello, This is my first blog post here, so I’d like to tell you a little bit about myself. I’ve been working as a digital marketer for seven years and after dealing with a wide variety of different e-commerce projects, I have a lot to share with business owners and marketers. The niche has a Continue reading >

  • Advertising in Facebook Messenger as a New Sales Channel
    July 28, 2017

    Every company wants to develop and improve customer service to communicate with their clients and potentials effectively. Messengers seem to become a prospective sales channel, so let’s find out more about Facebook Messenger, the types of ads available, and how they work in this expert article. Starting Point In 2017, messengers were one of the Continue reading >

  • Why Your E-commerce Website Requires a Blog
    July 7, 2017

    Today, we decided to answer the question why e-commerce websites need blogs. Our SEO team often faces the situation when they work with their client’s blog to make it work out for traffic generation. Now, they want to explain the benefits of having a well-organized and thoroughly written blog. Spoilers first. It makes sense to Continue reading >

  • Contextual Advertising in Different Niches: Expert Advice from Promodo
    June 27, 2017

    Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >

  • How Ukrainian Businesses Used Digital Marketing in 2016
    May 19, 2017

    The Promodo marketing team in Ukraine conducted research on how Ukrainian businesses used digital marketing in 2016. Our team received feedback from 215 companies representing retail (20% of respondents), IT/telecommunications (15%), advertising (9%), services (8%), education (7%), HoReCa (5%), and other. The questionnaire was filled in by marketers (34%), business owners (32%), top level managers Continue reading >

  • E-commerce Websites: The Choice of Awwwards
    May 12, 2017

    We have written about the fact that Rinat Magomedov (Ринат Магомедов), a head of the UI/UX department at Promodo, is selected as a jury member of Awwwards. This is the award given to professional web-designers and developers. This Tuesday, we selected interesting examples of the best e-commerce websites featured by Awwwards from Ukrainian, British, and Continue reading >

  • Friday Catch-Up: News from Google, Bing, and Facebook
    May 12, 2017

    This week Google and Bing search engines introduced the updates important for e-commerce. Facebook also announced a new policy on fighting the web pages with non-relevant, misleading ads. In this catch-up, we will provide you with vital nuances and explain what benefits you can get as a user and what you should be aware of Continue reading >

  • How to Select a Writer for Your Online Project
    April 28, 2017

    Business owners and marketers often have plenty of responsibilities to deal with, so when it comes to creating content for advertising they usually need a helping hand of a professional writer. His or her typical tasks usually include writing expert articles, content for web pages, blog posts, press releases, emails, social media promos, and more. Continue reading >

  • Promodo Partners 2017: Ideas Worth Sharing
    April 25, 2017

    The seventh Promodo Partners seminar was held in Kyiv on April, 19th. More than 450 participants from Ukraine, Russia, Belarus, Moldova, Kazakhstan, and Lithuania visited the event. 13 speakers presented e-commerce marketing insights and useful hints. Let’s remember the most interesting points, ideas, and data mentioned during the event. Ukrainian E-Commerce Market Research In March Continue reading >

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