Category: eCommerce

  • Friday Catch-Up: Valentine’s Day Marketing Suggestions
    February 10, 2017

    Love is in the air. People are celebrating Valentine’s Day with their beloved ones while the economies love this holiday because of money we spend on our valentines. For example, the National Retail Federation projects that the Americans will spend more than $18 billion on planned gift purchases this year. Valentine’s Day is another way Continue reading >

  • E-Commerce Analysis: Why and How to Measure Micro-Conversions
    January 26, 2017

    We collect tons of data. Many silos are full of it – CRM, Google Analytics profiles, Facebook, Doubleclick & AdWords reports, YouTube channel data, email marketing system statistics, and many others. They can overwhelm any marketing team and puzzle people with a simple question: “That’s sweet, but what should I do next?” We’d like to Continue reading >

  • Not to Miss Opportunities for Advertisers on Facebook: Trends for 2017
    January 24, 2017

    The 2016 year brought online businesses and marketers plenty of information to think over. Now, it is time to revise the trends we predicted for 2016 and come up with the new predictions. In 2016, we noticed the growth in the number of advertisers and they had to spend more to make their ads work. Continue reading >

  • An Actionable Guide to Setting Up AMP
    December 27, 2016

    To speed up the content upload time, Google introduced Accelerated Mobile Pages (AMP). The technology may look like a Google’s attempt to compete with Facebook Instant Articles and fast downloaded content options developed by other companies. It provides obvious benefits for some platforms, while it is not that helpful in some cases. The post below Continue reading >

  • 3 Remarketing Strategies to Grow Your Returning Visitors’ Purchases
    December 19, 2016

    It’s all about the data and marketers’ ability to pinpoint micro-groups of users, targeting them with the appropriate offerings. According to Wordstream data, an average e-commerce Cost Per Acquisition from Google AdWords in the US is about $46, which makes it really tough to at least break even from the very first purchase (an average Continue reading >

  • Friday Catch-Up: News from Yandex, Adobe, and Promodo
    December 2, 2016

    Let’s welcome the first Friday of winter! Our team selected a few pieces of advice for you from Yandex, Adobe, and Spark. We also decided to recall the speeches of the Promodo Partners in Almaty held on November, 26th and share the actionable hints with you.   Geolocation Targeting in Yandex.Direct Yandex.Direct added a new feature Continue reading >

  • ROI Calculator: Estimate Your Benefits with Promodo
    November 30, 2016

    Our online marketing ROI calculator is a simple, yet convenient tool designed to help you evaluate the effectiveness of your investment in digital marketing in minutes. The instrument designed by Promodo has 5 specifications so that you could estimate your benefits resulted from PPC, SEO,  CRO, email marketing, and social media campaigns.  An important aspect Continue reading >

  • Friday Catch-Up: News from Telegram, Facebook, and Others
    November 25, 2016

    Now, you can write a blog on Telegram, benefit from Mobile App Install video ads on Facebook, and learn hints on how to start a winning YouTube AdWords campaign. Check out our catch-up! We also wish you a blissful Thanksgiving and great Black Friday deals! Instant View and More from Telegram The latest updates from Continue reading >

  • Friday Catch-Up: Working and Relaxing
    November 18, 2016

    This week, the Kharkiv Promodo team participated in a series of workshops about how to deliver better services to our clients. The company’s experts Svetlana Fursa and  Nikita Korchevskyi explained how email marketing works and why it can increase your sales significantly, Ivan Sherstiuk and Kate Nizhegorodova shared some secrets of successful UI/UX, Miles Scudamore, Continue reading >

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