Category: Friday Catch-up

  • Friday Catch-Up: Don’t Miss Your Digital Marketing Opportunities
    April 14, 2017

    “Nothing is more expensive than a missed opportunity” – H. Hackson Brown JR. This Friday, our team wishes you happy Easter holidays and be able to use all the opportunities that arise during your marketing campaigns. LinkedIn post promotion, Facebook ad campaigns, email marketing, content marketing, and CRO optimization are the tools with a huge Continue reading >

  • What SEO Mistakes to Avoid While Developing Your Content Strategy
    April 7, 2017

    This is the third post that our team prepared for e-commerce projects about how to avoid typical mistakes in a content strategy. Sometimes,  manipulations with content are done to mislead search engines, which is inappropriate and may cause penalties. This Friday, we will share some insights that we got by studying the websites in terms Continue reading >

  • Typical Usability and Design Mistakes and How to Avoid Them
    March 31, 2017

    For e-commerce sites, it is important to constantly make updates, test different options, and make changes based on the customer’s feedback. Therefore, the website development is a constant process. You should not stop testing new options and avoid the common mistakes. Annoying Pop-Up Windows Pop-ups usually worsen the user experience. They are annoying and do Continue reading >

  • Friday Catch-Up: 7 Common Mistakes of an E-commerce Website Content Strategy
    March 24, 2017

    E-commerce becomes more and more competitive, so there is no room for mistakes. This week Promodo experts discussed the common pitfalls that e-commerce players make and that lower the conversion rates. We paid special attention to the errors in the content strategy, namely, what is written on the main page, registration page, “About Us,” product pages, Continue reading >

  • Friday Catch-Up: 4 Pieces of Actionable Advice
    March 17, 2017

    The weekend is just around the corner. Today, we prepared a list of useful suggestions for you on how to: • Make your LinkedIn marketing campaign more effective; • Identify the good and the bad bots; • Increase the number of your Twitter followers; • Avoid the common mistakes and increase your website conversions. How to Continue reading >

  • Friday Catch-Up: How to Drive Traffic to Your Website?
    March 10, 2017

    This is the question. There is a temptation to test all the ideas you have on how to attract more visitors to your website. In truth, digital marketing requires system approach and attentiveness to details. You cannot find a silver bullet engaging many clients at once, but it is possible to identify the main traffic Continue reading >

  • Friday Catch-Up: Why You Need a Business Blog and How to Write One
    March 3, 2017

    Blog writing is a basic element of digital content marketing. A business blog is a series of posts that you create about your job, not something personal that you would like to share with the world. People often doubt whether they should devote their time to business blog writing or not. It may be also Continue reading >

  • Friday Catch-Up: Updates for Advertisers
    February 24, 2017

    The winter is coming to an end. So, it’s time to catch-up the latest updates for advertisers selected by our experts. Find out what helpful tools from Vkontakte, Facebook, Google AdWords, and Yandex.Direct work out for you. We also would like to share new information about mobile from GSMA Intelligence. Vkontakte: Sending Emails Vkontakte launched Continue reading >

  • Friday Catch-Up: Social Media Marketing How-Tos
    February 16, 2017

    In this catch-up, we gathered the basics of social media marketing. Our team selected the commonly used terms and concepts in a short glossary, composed a step-by-step SMM strategy development plan, and picked the most important success metrics. The last part of this post is devoted to actionable tips on how to get the best Continue reading >

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