Category: Friday Catch-up

  • LinkedIn Learning: Develop Relevant Skills
    June 16, 2017

    LinkedIn offers a wide variety of advantages for companies and individual users. The former can benefit from building a strong corporate page and encouraging their employees and partners to share expert content on the Pulse platform. It takes time and dedication to create and update a company page. And blogging has its benefits as well Continue reading >

  • Friday Catch-Up: How to Create an Effective Presentation
    June 9, 2017

    A presentation is a valuable piece of content that you may want to share with your clients, business partners, or colleagues. It can help you present your project, promote your products or services, and establish your expertise. To create an effective presentation worthy time of others, use the expert hints from Dmytro Makarov, a designer at Continue reading >

  • A Key Success Factor: The Level of Maturity of the Team and Business
    June 2, 2017

    Significant results in digital marketing are obtained with the assistance of top level managers. However, there are many situations when a company needs online marketing, but the managers do not understand that. What should marketers do if their CEOs are digitally unfriendly? The first idea is to hire a team and outsource the tasks. The Continue reading >

  • IForum 2017, Kiev: One Day, One Place, Thousands of IT-specialists
    May 26, 2017

    This week, we followed the events connected to the ninth iForum 2017. This is the Ukrainian forum of netizens that gathered 9,000+ visitors and 100+ speakers. The event draws our attention because 1.More than 50 Ukrainian and international companies placed their stands at the conference, including Promodo. 2. Interesting reports divided into sections: • Internet Continue reading >

  • How Ukrainian Businesses Used Digital Marketing in 2016
    May 19, 2017

    The Promodo marketing team in Ukraine conducted research on how Ukrainian businesses used digital marketing in 2016. Our team received feedback from 215 companies representing retail (20% of respondents), IT/telecommunications (15%), advertising (9%), services (8%), education (7%), HoReCa (5%), and other. The questionnaire was filled in by marketers (34%), business owners (32%), top level managers Continue reading >

  • Friday Catch-Up: News from Google, Bing, and Facebook
    May 12, 2017

    This week Google and Bing search engines introduced the updates important for e-commerce. Facebook also announced a new policy on fighting the web pages with non-relevant, misleading ads. In this catch-up, we will provide you with vital nuances and explain what benefits you can get as a user and what you should be aware of Continue reading >

  • How to Select a Writer for Your Online Project
    April 28, 2017

    Business owners and marketers often have plenty of responsibilities to deal with, so when it comes to creating content for advertising they usually need a helping hand of a professional writer. His or her typical tasks usually include writing expert articles, content for web pages, blog posts, press releases, emails, social media promos, and more. Continue reading >

  • Friday Catch-Up: Don’t Miss Your Digital Marketing Opportunities
    April 14, 2017

    “Nothing is more expensive than a missed opportunity” – H. Hackson Brown JR. This Friday, our team wishes you happy Easter holidays and be able to use all the opportunities that arise during your marketing campaigns. LinkedIn post promotion, Facebook ad campaigns, email marketing, content marketing, and CRO optimization are the tools with a huge Continue reading >

  • What SEO Mistakes to Avoid While Developing Your Content Strategy
    April 7, 2017

    This is the third post that our team prepared for e-commerce projects about how to avoid typical mistakes in a content strategy. Sometimes,  manipulations with content are done to mislead search engines, which is inappropriate and may cause penalties. This Friday, we will share some insights that we got by studying the websites in terms Continue reading >

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