Category: Marketing

  • Friday Catch-Up: Updates for Advertisers
    February 24, 2017

    The winter is coming to an end. So, it’s time to catch-up the latest updates for advertisers selected by our experts. Find out what helpful tools from Vkontakte, Facebook, Google AdWords, and Yandex.Direct work out for you. We also would like to share new information about mobile from GSMA Intelligence. Vkontakte: Sending Emails Vkontakte launched Continue reading >

  • Friday Catch-Up: Valentine’s Day Marketing Suggestions
    February 10, 2017

    Love is in the air. People are celebrating Valentine’s Day with their beloved ones while the economies love this holiday because of money we spend on our valentines. For example, the National Retail Federation projects that the Americans will spend more than $18 billion on planned gift purchases this year. Valentine’s Day is another way Continue reading >

  • Monday Catch-Up: Digital Marketing Conferences to Attend in 2017
    February 6, 2017

    Staying in trend and following all the industry updates is only possible if you attend the major events and conferences. Our team have always enjoyed learning new methods and sharing their experiences on our blog and social media. To make sure you are always up to date we have selected the top 10 conferences and Continue reading >

  • Friday Catch-Up: Explore Your Site and Make It Advertising-Friendly
    February 3, 2017

    We selected 5 tools to help business owners and their teams get initial data about their sites’ performance and receive recommendations on how to improve the situation. Take away some of the guess work and ensure that everything works as it should. Remember that your site is something that your clients and potentials see. Since Continue reading >

  • Not to Miss Opportunities for Advertisers on Facebook: Trends for 2017
    January 24, 2017

    The 2016 year brought online businesses and marketers plenty of information to think over. Now, it is time to revise the trends we predicted for 2016 and come up with the new predictions. In 2016, we noticed the growth in the number of advertisers and they had to spend more to make their ads work. Continue reading >

  • Friday Catch-Up: 2016 Digital Marketing Award Winners
    December 30, 2016

    This year is coming to an end, so it’s time to remember the ups and downs in the world of digital marketing. This week we selected some remarkable awards and would like to introduce the most noteworthy agencies and campaigns. 2016 IAB MIXX Awards Winners The Interactive Advertising Bureau (IAB) honored the winners in numerous Continue reading >

  • 3 Remarketing Strategies to Grow Your Returning Visitors’ Purchases
    December 19, 2016

    It’s all about the data and marketers’ ability to pinpoint micro-groups of users, targeting them with the appropriate offerings. According to Wordstream data, an average e-commerce Cost Per Acquisition from Google AdWords in the US is about $46, which makes it really tough to at least break even from the very first purchase (an average Continue reading >

  • Friday Catch-Up: Visited Conferences and Market News
    November 4, 2016

    This week was full of different events and many news from the companies that set a scene on the digital advertising market. Promodo sales managers participated in RIW2016 in Moscow. This was the 9th Russian interactive week that combined a conference, exhibition, media communication forum, and other events. 20,000+ participants from all around represented governmental Continue reading >

  • Holiday Shopping Season 2016: Get Your Company Ready
    October 25, 2016

    The 2016 holiday season starts with Halloween. Then, we’ll celebrate Thanksgiving Day, Christmas, New Year, and St. Valentine’s Day. It’s time to make purchases and spend money, so businesses should get ready. Black Friday and Cyber Monday are also worth attention of company owners and their marketing departments as they provide great opportunities for growing Continue reading >

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