Category: Marketing

  • Friday Catch-Up: How to Create an Effective Presentation
    June 9, 2017

    A presentation is a valuable piece of content that you may want to share with your clients, business partners, or colleagues. It can help you present your project, promote your products or services, and establish your expertise. To create an effective presentation worthy time of others, use the expert hints from Dmytro Makarov, a designer at Continue reading >

  • How Ukrainian Businesses Used Digital Marketing in 2016
    May 19, 2017

    The Promodo marketing team in Ukraine conducted research on how Ukrainian businesses used digital marketing in 2016. Our team received feedback from 215 companies representing retail (20% of respondents), IT/telecommunications (15%), advertising (9%), services (8%), education (7%), HoReCa (5%), and other. The questionnaire was filled in by marketers (34%), business owners (32%), top level managers Continue reading >

  • How to Select a Writer for Your Online Project
    April 28, 2017

    Business owners and marketers often have plenty of responsibilities to deal with, so when it comes to creating content for advertising they usually need a helping hand of a professional writer. His or her typical tasks usually include writing expert articles, content for web pages, blog posts, press releases, emails, social media promos, and more. Continue reading >

  • Promodo Partners 2017: Ideas Worth Sharing
    April 25, 2017

    The seventh Promodo Partners seminar was held in Kyiv on April, 19th. More than 450 participants from Ukraine, Russia, Belarus, Moldova, Kazakhstan, and Lithuania visited the event. 13 speakers presented e-commerce marketing insights and useful hints. Let’s remember the most interesting points, ideas, and data mentioned during the event. Ukrainian E-Commerce Market Research In March Continue reading >

  • Effective Tactics of Email Marketing
    March 21, 2017

    Email marketing is one the most effective channels that help businesses attract attention to their products and return clients. 52% of marketers say that email marketing is the most effective digital marketing channel, according to the 2017 Digital Marketing Plans Survey. Besides, the major part of business communication is still writing emails. Moreover, people use Continue reading >

  • How to Use Chatbots in Business
    March 14, 2017

    Why This Is Important Today, one of the most popular ways to communicate is messaging, which means that people from your target audience write short messages to their friends and family every day. And not to take an opportunity to draw their attention using a chatbot means to deliberately lose to your competitors. What Is Continue reading >

  • How to Beat a Cross-Border Player on a Local Market?
    March 2, 2017

    According to the current E-commerce Europe report, 16% of all individuals in the EU made purchases outside of their home countries. For example, Alibaba is the 3rd largest e-commerce retailer on the Ukrainian market. Probably, the company is even unaware that they are participating in the race! Large cross-border sellers are inviding local markets, hitting Continue reading >

  • Friday Catch-Up: Updates for Advertisers
    February 24, 2017

    The winter is coming to an end. So, it’s time to catch-up the latest updates for advertisers selected by our experts. Find out what helpful tools from Vkontakte, Facebook, Google AdWords, and Yandex.Direct work out for you. We also would like to share new information about mobile from GSMA Intelligence. Vkontakte: Sending Emails Vkontakte launched Continue reading >

  • Friday Catch-Up: Valentine’s Day Marketing Suggestions
    February 10, 2017

    Love is in the air. People are celebrating Valentine’s Day with their beloved ones while the economies love this holiday because of money we spend on our valentines. For example, the National Retail Federation projects that the Americans will spend more than $18 billion on planned gift purchases this year. Valentine’s Day is another way Continue reading >

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