Category: PPC

  • Contextual Advertising: How to Make It Effective
    August 18, 2017

    Let us share with you the insights that come through 10,000 hours of our practice. The Promodo specialists, who launched more than 300 advertising campaigns, explain how to make things work and what details to remember when launching a contextual advertising campaign. In this article, we reveal some important but unobvious things that you should Continue reading >

  • How You Can Control Your Account Balance in AdWords Using Script
    August 11, 2017

    Probably, you have heard that a PPC campaign can easily exceed your initial budget and stop unpredictably when you do not expect this to happen. Indeed, marketers along with PPC specialists should control advertising budgets and understand when their accounts require replenishment. The solution we offer involves using JavaScript. Just show it to your PPC Continue reading >

  • Advertising in Facebook Messenger as a New Sales Channel
    July 28, 2017

    Every company wants to develop and improve customer service to communicate with their clients and potentials effectively. Messengers seem to become a prospective sales channel, so let’s find out more about Facebook Messenger, the types of ads available, and how they work in this expert article. Starting Point In 2017, messengers were one of the Continue reading >

  • Contextual Advertising in Different Niches: Expert Advice from Promodo
    June 27, 2017

    Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >

  • 15 Most Useful Google Chrome Tools for PPC Wizards
    September 20, 2016

    If you’re a PPC specialist, you probably don’t have much time for reading, so we made this article only a 4-minute read. At the same time, it contains the most useful suggestions on how to work smart applying PPC for eCommerce sites using extensions of Google Chrome. This will allow you to save your working Continue reading >

  • Remarketing Audiences in Google Analytics Using Script
    September 1, 2016

    Introduction PPC experts have lacked remarketing audience creation function for a while. After Remarketing with Analytics was released from a beta testing in Managment Analytics API such an opportunity has appeared. Earlier, experts needed a huge amount of time to create a big number of audiences. The new API function has changed a lot, so Continue reading >

  • How Does Voice Search Development Influence SEO?
    August 3, 2016

    In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article. How Does Voice Search Works Voice Continue reading >

  • Promodo is Yandex Certified Partner
    July 22, 2016

    Yandex is one of the biggest search engines of the Eastern Europe and it has confirmed qualification of our experts. This certificate means, that we match the following conditions: •  High quality of service delivered •  Big quantity of advertising campaigns •  Reputation of one of the best web marketing agencies in the region To Continue reading >

  • The Friday Catch-Up: A Whirlwind of News and So Little Time
    September 5, 2014

    Hey there everyone! It feels like we just went through an eternity since last Friday. The weeks are getting longer and we just cannot wait that much to see you guys again. The noisemakers around the internet perhaps had a similar idea because we are simply teeming with gossip. This week, you’ll notice our news Continue reading >

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