About the client

The Citrus company is one of the leaders in selling Apple products and high end quality gadgets in Ukraine. The company has more than 50 retail stores throughout Ukraine. This business works only with the most relevant and latest devices in the market, directing its attention only toward the most active customers who use technical innovations.

Challenge

To attract new members via Facebook and Instagram within the promo and to minimize search advertising costs

Results

• x36 lower average registration cost
• 13,000 people joined Citrus Club