About the client

Zootovary.com is a website from a full cycle pet store. They have a network of retail stores and their own courier delivery service in Kiev, Ukraine. National delivery service is also available to their customers.

Challenge

To increase sales using an email-marketing channel, enhance customer loyalty to the brand, and gather detailed information about the customers to create personalized emails.

Results

• 25% Click rate
• 30-35% Transaction coefficient