Ecommerce Report 2017: Focus on Central & Eastern Europe

About report

Our team has published a research report based on Google Analytics data gathered from 93 major e-commerce projects from 15 Central & Eastern European countries.

The goal of this research was to obtain data that will help online stores improve their digital marketing strategies for 2018.

The report analyzes data on

  • • The advertising channels used,
  • • User behavior on websites,
  • • Ecommerce key performance indicators.


The research contains the value of the key indicators and how these indicators have changed over the past 12 months. The conclusion contains recommendations from the Promodo experts for ecommerce projects for 2018.