How to create a dynamic remarketing feed in Google AdWords

In this guide, we will gain insight into how to configure display ads for users who have previously viewed your product pages.

After completing a series of steps, you will be able to:

• create a product feed for a remarketing campaign on the basis of a product XML file
• automate a dynamic remarketing campaign management

The advantage of this type of advertising is that this drives the most relevant traffic to an ecommerce website, gradually reducing the budget.