How to create a dynamic remarketing feed in Google AdWords

About guide

In this guide, we will gain insight into how to configure display ads for users who have previously viewed your product pages.

After completing a series of steps, you will be able to:

  • create a product feed for a remarketing campaign on the basis of a product XML file
  • automate a dynamic remarketing campaign management


The advantage of this type of advertising is that this drives the most relevant traffic to an ecommerce website, gradually reducing the budget.