Social Media In Ecommerce 2018 (UK)

About guide

We have analysed the social media presence of the 42 most visited ecommerce websites in the UK, as well as their social traffic.

The categories we examined:

  • Apparel
  • Cosmetics
  • Consumer Electronics
  • Airline Tickets
  • Food Delivery
  • Baby Care


The social networking sites we analysed:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Pinterest


The data we analysed:

  • Number Of Posts Per Month
  • Number Of Subscribers
  • Product Feed Usage (on Facebook and Instagram)
  • Social Traffic To Website